Marketing & Strategy Innovation Blog

by: Jennifer Rice

To expand on Chris Lawer's thought on plentitude in modern society, here's an exerpt from today's Reveries called "Curbed Choices" that discusses the customer trend of "Enough already!"

Continue reading "Marketers: Stop the Madness!" »

Posted by Futurelab at 9:31 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Jennifer Rice

John Moore at OurHouse posts an article on lack of employee motivation. A Gallup poll found that 80% of British workers lack any real commitment to their jobs, and there have been similar findings in the US. John comments:

Continue reading "Engaging Employees" »

Posted by Futurelab at 10:24 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Chris Lawer

I have now started reading Culture Jam by Kalle Lasn, of Adbusters fame. As is customary of someone like myself with a muddled and cluttered "mental environment" as Lasn describes it, I have only managed to get about 20 pages done in the past few days. Nevertheless this is riveting stuff, and I only wish I had discovered it earlier...

Continue reading "When is Enough About Enough Enough?" »

Posted by Futurelab at 10:14 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Jennifer Rice

The recent conversation about semantics and 'words as symbols' got me thinking... I'd love a new word for brand. There's too much confusion about what this word is supposed to represent: the logo/tag line? the marketing campaign? the company in general? A study by The Brand Consultancy revealed that 50% of business professionals don't know what a brand means, and 90% don't know how to effectively represent their company's brand. Pretty scary. If anyone has another word for brand, let's hear it!

Original Post: http://brand.blogs.com/mantra/2003/12/new_word_for_br.html

Posted by Futurelab at 10:32 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Jennifer Rice

Continue reading "Semantics, Semantics..." »

Posted by Futurelab at 6:08 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend