Marketing & Strategy Innovation Blog

by: Jennifer Rice

Great post on Business Evolutionist about Managing the Total Customer Lifetime:

Every customer relationship has a "life" - if I can use that as an analogy... the first exposure or purchase might be thought of as "birth"... but how do you determine "death"? A customer leaving might be beyond your control, regardless of how great the experience is. For instance, consider this quote by Al Ries:

"When a guy gets promoted, he doesn't get a more expensive Chevy, He buys a BMW."

Continue reading "Ending The Relationship" »

Posted by Futurelab at 11:25 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Jennifer Rice

In today's ClickZ branding report, Martin Lindstrom echoes my desire to bring communication back from the machine realm to the human realm (at least in part):

When did you last receive a letter? You know, paper folded into an "envelope" with a "stamp" signifying payment for transportation to the destination. A handwritten letter, sent to you, personally. Apart from Christmas greetings, I can't recall the last time I received a real letter. Whenever it was, I'm certain it was the event of the day.

Continue reading "A Personal Touch" »

Posted by Futurelab at 11:35 AM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Jennifer Rice

Jeff Jarvis at BuzzMachine did such a great job of summarizing and expanding on the Coming Information Collapse that I'm just going to direct you to this link so you can read for yourself. Here's the opening paragraph:

Eli Noam, a Columbia professor, writes a most depressing piece for the Financial Times arguing that we're headed to a market failure in the information economy -- and, he says, that holds ominous implications for the economies of countries dependent upon the information economy (like Finland, with 35 percent of exports and 15 percent of GDP coming from one company, Nokia ... or like America, eh?).
I'm not sure he's right about this -- I think, instead, that we are headed for a fundamental restructuring from hyperbig to hypersmall.

Continue reading "Future Trends: Collapse" »

Posted by Futurelab at 11:39 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Jennifer Rice

I was talking with a client a few weeks ago about innovation. Somehow we got on the subject of nanotechnology, which he pointed out was not as much an invention as, say, the turntable. In other words, just because things are getting smaller doesn't mean there's a paradigm shift. I conceded the point at the time, but have since gotten quite interested in the topic. So I looked up nanotech; Ray Kurtzweil gives the definition as "A body of technology in which products and other objects are created through the manipulation of atoms and molecules." (BTW, Ray's site is my new favorite site... amazing stuff in there).

Continue reading "The Accelerating Future" »

Posted by Futurelab at 11:46 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Jennifer Rice

I ran across the definition for obliquity today, which led me on a train of thought about the ecology of business:

Continue reading "The Ecology of Business" »

Posted by Futurelab at 5:47 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend