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by: Jennifer Rice
Great post from Darcy Burner at Microsoft on marketing software.
Suppose you engineer a pointy metal thing with a handle at one end and tines at the other. It's the finest stainless steel, it's beautifully engineered, it's got great balance, you're very proud of it, you use it for everything, and you're ready to ship it. Since you've built it, they will come! Right?
by: Jennifer Rice
Rob and Jon are both surprised that I'm not a fan of neuromarketing. I read Kurzweil and sci-fi; I'm fascinated with nanotech and other future technologies... so how can I be negative about neuromarketing?
by: Jennifer Rice
Zack Lynch of Corante's Brain Waves talks about neuromarketing last week (old news, I know, but I'm now getting caught up on my blog reading):
Either corporate America doesn't believe the hype surrounding neuromarketing or their marketing departments don't understand what "neuromarketing" means. My bet it is more the latter than the former. Regardless of the reason, the lack of interest in neuromarketing caused the first neuromarketing conference to be cancelled this week...
