Marketing & Strategy Innovation Blog

by: Jennifer Rice

I've got a new book to add to my pile. Check out the book excerpt on CIO.com from The Future of Competition: Co-Creating Unique Value with Customers. Here's the executive summary:

Continue reading "Customer Co-Creation" »

Posted by Futurelab at 4:25 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Jennifer Rice

The April issue of Harvard Business Review has an interesting article called "Take Command of Your Growth." The author outlines 5 revenue sources from which to build revenue growth:

- Base Retention (continuing sales to existing customers)
- Gross Share Gain (take business from your competitors)
- Market Positioning (show up where growth is already occurring)
- Adjacent Markets (attack neighboring markets)
- New Lines of Business (Invest in unrelated new businesses)

Continue reading "Branding and Top-Line Growth" »

Posted by Futurelab at 4:29 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Jennifer Rice

Over the past several years I've gotten uncomfortable with the word 'brand.' Branding has traditionally been associated with marketing communications: the logo, tag line, visuals and tone of voice. I've been fighting a losing battle in my attempt to broaden the definition of brand to include operations. Talk to a CEO about his brand and he immediately says, "oh, that's a marketing decision." Yet if a company's actions don't match its words, the brand is simply a facade that customers so clearly see through.

Continue reading "The Corporate Self" »

Posted by Futurelab at 4:35 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Jennifer Rice

Today's Washington Post offers an interesting article on new product introductions:

Can you name a single new product that was launched last year? I'm talking about packaged food and consumer goods that you'd find in a supermarket, a drugstore or a big discounter such as Target. How about Glad Press 'n Seal, which is kind of like plastic wrap minus its most annoying attributes? Or how about Hershey's Swoops chocolate slices? The Intuition razor? Clorox's Bleach Pen?

Continue reading "The Curse of Plentitude" »

Posted by Futurelab at 4:39 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend