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On this blog we assemble the world's sharpest minds in marketing and strategy innovation. People who spark exceptional insights in their field of expertise and inspire their readers to action.

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August 13, 2004

Access to Tools

by: Joel Makower

We already possess the toolkit needed to stem global warming, according to a landmark study by two Princeton University scientists.

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August 6, 2004

Doing More, Saying Less

by: Joel Makower

You can find them conveniently located throughout your summer magazine reading -- in newsweeklies, literary magazines, business publications, and women’s fashion glossies.

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