Marketing & Strategy Innovation Blog

by: Sebastian Campion

This movie directed by Dan Olman follows the anti-corporate activist-pranksters called The Yes Men as they impersonate World Trade Organization spokesmen on TV and at business conferences around the world.

Continue reading "The Yes Men Movie" »

Posted by Futurelab at 11:23 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Sebastian Campion

Exxon Secrets is a website by Josh On and Amy Balkin commissioned by Greenpeace.

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Posted by Futurelab at 11:27 AM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

 by: Jennifer Rice

Business has gone through so many fads: TQM, push marketing, viral marketing, CRM… now we’re all about customer centricity: if we can make the customer central to the organization, well, that’s the key to success. Yes, I confess that I’ve been on that bandwagon myself, so what I’m about to say may shock you:

Stop focusing on the customer.

Stop focusing on your product.

Stop focusing on your sales techniques.

Continue reading "Brand as Ecosystem" »

Posted by Futurelab at 5:39 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Jennings

Here's the beginning of an article I've written for the current issue of Five Eight — for the full article, please subscribe to Five Eight monthly.

Continue reading "The Economics of Consumer Attention" »

Posted by Futurelab at 2:11 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Jennings

I had an idea today for a bit of software and/or web-based service that would combine the features of cataloguing all your personal media collection (CD, DVD, digital files of various formats) and linking each item to the commentary (reviews, interviews, fan comments) that may enrich your experience of the song, album or film. This would combine the database functions of software like Media Catalog Studio with the facilities for sharing and 'social tagging' of resources offered by del.icio.us and Flickr.

Continue reading "Outline for Social Software to Enhance Personal Media Collections" »

Posted by Futurelab at 1:38 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend