|
FUTURELAB |
Home - Services - About us - Team - Business and Games Blog - Publications |
To find out more about Futurelab: Click here
For our other blog on Business and Games, Click here
by: Jennifer Rice
I was chatting the other day with someone who works for a multi-national company with a variety of products and target audiences. The challenge he’s been thinking about is, “What’s our one thing? Every good brand is all about one thing.” So we had an interesting discussion about whether it’s necessary, or even possible, for a large and multifaceted company to have a single point of focus for the brand.
by: Sigurd Rinde
Stumbled over a theme close to my heart - "Most classroom learning sucks" posted by Kathy Sierra at Headrush.
Not only did it appeal to my parenting side and to the "ahh, remember those days in school" of a former troublemaker in school (me), it triggered a headrush (duh) of dual modes applicable to more than two different educational approaches.
by: Sigurd Rinde
This blog is is a kind-of-business-blog, in the sense that I blog my thoughts, and in business I try to implement those same thoughts.
We're making what others may term as enterprise software, but I'd rather stick to run-your-business software - cause that is what it does.
Continue reading "Corporate Communication, Communication?" »
by: Sigurd Rinde
This is a true story. Nothing big, I was just reminded about it when reading David Weinberger's Oh why can't the marketers ... learn ... to ... speak over at Worthwhile.
by: Sigurd Rinde
Take our consumption, business, what we do and use and re-think 'what is information':
September 12 by the collective newsgaming.com reflects an emerging trend of shaping games as political statements.
The game-like piece is self explanatory and doesn't really need any introduction - so try it out for yourself.
Original Post: http://www.guerrilla-innovation.com/archives/2005/01/000272.php
