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On this blog we assemble the world's sharpest minds in marketing and strategy innovation. People who spark exceptional insights in their field of expertise and inspire their readers to action.

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February 26, 2005

Hello,

by: Sebastian Campion

Although, the website hellomrpresident.com looks to be deserted, it still contains bits of documentation of the interactive laser hack performed at the World Economic Forum's annual conference in Davos, Switzerland in 2001.

Continue reading "Hello," »

February 25, 2005

Activist Games for Kids

by: Sebastian Campion

As a way of engaging a younger audience in its activities, Greenpeace is devoting a section of its site to educational and politically loaded games.

Continue reading "Activist Games for Kids" »

February 24, 2005

Hubbert's Peak Is Here

by: Joel Makower

One of the great debates of the Age of Energy Uncertainty has to do with something called Hubbert's Peak. Promulgated by Shell Oil geologist M. King Hubbert in the mid 1950s, it refers to the highest point on the curve of oil production -- the point when the known sources of available oil max out and start to decline.

Continue reading "Hubbert's Peak Is Here" »

February 16, 2005

Love/Hate brand scores

Just for fun, I started typing in "I hate (brand)" in Google to see what comes up. I then got curious about the findings for "I love (brand)." Here's the love/hate score for a random selection of brands.

Continue reading "Love/Hate brand scores" »

February 15, 2005

Reflective Building

by: Sebastian Campion

Galleria Hall is a Department Store in Seoul which in September 2004 had a façade-lift done by Dutch architects UN-Studio.

Continue reading "Reflective Building" »

February 9, 2005

Frequency 1550: mobile educational game

by: Sebastian Campion

In collaboration with a local school, The Waag Society in Amsterdam has developed a concept for a 'mobile learning game'.

Continue reading "Frequency 1550: mobile educational game" »

February 7, 2005

(in)Visible Food

by: Sebastian Campion

The VisibleFood project is a website and database created to give researchers as well as potential consumers an overview of political and environmental issues related to certain food products.

Continue reading "(in)Visible Food" »

Nano Concerto

by: Sebastian Campion

The Dark Side of The Cell is an audio-visual event staged by media artist Anne Niemetz and nano-scientist Andrew Pelling that utilizes a recent discovery within nano-biotechnology: cellular sounds.

Continue reading "Nano Concerto" »

February 5, 2005

Marketing-as-we-know-it, What's the Alternative?

by: Sigurd Rinde

I was enjoying Kathy Sierra's post yesterday, and Evelyn's, and Hugh's, and... but something gnaws on my bones: We all agree that marketing as we know it sucks, it is is not right, and we all rack our brains to suggest alternative paths. And they're all good, great sometimes, instilling enthusiasm, but...

Continue reading "Marketing-as-we-know-it, What's the Alternative?" »

February 4, 2005

Whoa... Brand, Brand, Brand?

by: Sigurd Rinde

Reading Evelyn's post I (my fault) get stuck on one word, one concept: "Hang on, brand? Why brand?"
Yes indeed, why the notion of brand?

Continue reading "Whoa... Brand, Brand, Brand?" »