Marketing & Strategy Innovation Blog

by: Alain Thys

Travelling the globe on behalf of her employer, Ana Tavis, the Global Head of Talent Management at Nokia, does have stories which few dinner companions I ever met can rival.  My favourite of last night is one of the gems she picked up in India, when visiting Nokia's partner company WIPRO.

Continue reading "Rhodes Wrap: SQ - Managerial Wisdom from the East" »

Posted by Futurelab at 2:38 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Alain Thys

If you ever needed any more convincing that the nature of media-consumption is changing, have a look at the research findings of Abandoning the News by the Carnegie Corporation (note: the juicy bits start from Slide 15 onwards).

Continue reading "US 18-34 Year Olds are Rapidly Changing Their News Consumptions Patterns" »

Posted by Futurelab at 1:40 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Josh Hawkins

In a study released on April 20 (click here for PDF), Deloitte reports that while the increasingly fragmented media environment signals big trouble for mass media television market, it also provides new opportunities for content providers and marketers who learn to leverage new formats and devices. Deloitte's Tony Kern explains:

Continue reading "Deloitte Study Hints at Benefits of Media Fragmentation" »

Posted by Futurelab at 6:03 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Alain Thys

Just when you thought you were up to scratch by having a website that worked, it turns out you may need to launch your own BrandTV station sooner rather than later. 

Continue reading "Are You Ready to Launch Your Own TV Station?" »

Posted by Futurelab at 2:56 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Alain Thys

I finally got round to reading an article by Stephen White, a friend of mine who runs EMM, one of the world's leading media management and effectiveness consultancies.

Continue reading "Senior Marketing Execs Spend only 2% of Their Time on Their Largest Budget Line" »

Posted by Futurelab at 2:56 PM | Permalink | Comments (2) | TrackBacks (0)  • Email this article to a friend

by: Alain Thys

According to a recent McKinsey research, marketeers are facing an ever growing credibility gap at the CEO level.  The global consultancy interviewed 30 European CEOs and chief marketing officers to get their opinion on marketeers. 

Continue reading "Should Marketeers Start Marketing Themselves?" »

Posted by Futurelab at 1:19 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Sebastian Campion

Inspired by the recent bodyadvertising craze (the concept of auctioning advertising space on your body to the highest bidder) Floyd Hayes - a Brooklyn resident - came up with a new ad-dimension called 'voicevertising'.

Continue reading "Voicevertising" »

Posted by Futurelab at 12:11 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Joel Makower

The advent of Earth Day fills my virtual and real mailboxes with press releases, P.R. campaigns, and other efforts by companies to somehow associate themselves with things environmental.

Continue reading "Stakeholders and Shareholders: The Rites of Spring" »

Posted by Futurelab at 11:24 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Sebastian Campion

Debbie Mollenhagen is the winner of the 'NanoWorld2020 Imagination Contest' that encouraged students to picture the social impact of nanotechnology in the not-so-distant future of 2020.

Continue reading "How to Grow an Orangina Bottle" »

Posted by Futurelab at 12:31 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Joel Makower

In the wake of growing concern in the corporate set about energy prices, climate change, and shareholder activism, my GreenBiz.com team this week will publish a timely briefing paper: Energy Management and Shareholder Value.

Continue reading "Energy Management and Shareholder Value" »

Posted by Futurelab at 10:55 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Jennings

This research paper on patterns of sharing iTunes music in an office, presented at the CHI (originally Computer-Human Interaction) conference yesterday, is the other side of the coin from the personal-stereo research I reviewed in my last posting.

Continue reading "Researching How Communities Share Music Via iTunes" »

Posted by Futurelab at 2:19 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Jennifer Rice

So if a monologue is one person talking, and dialogue is two people talking, what's a multilogue?

Continue reading "Multiloguing" »

Posted by Futurelab at 10:44 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend