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by: Alain Thys
There is a statistic which claims that 80% of the sales promotions never turn a profit for the brand that initiates them. Yet while statistics always remain a little abstract, today I saw a beautiful case on exactly why that is.
by: Alain Thys
My previous post on China is already out of date. Last week AC Nielsen reported that Chinese shoppers visiting Europe spend a whopping $1,781 (€ 1413) per person per trip. Interestingly, where their fellow-countrymen travelling to non-European destinations mainly bought cosmetics & designer clothes, Euro-visitors focused their spending on alcohol, perfume and tobacco.
by: Alain Thys
Prada's has once again hired Rem Koolhaas to open up a flagship store in Shanghai (after NY and Tokyo). What is however much more interesting is the reason they are doing this.
Continue reading "Shanghai and Paris Have Never Been So Close" »
by: Alain Thys
If you thought computer gaming was not really something you should include in your mediamix as you don't have a brand that appeals to teenage boys, think again. A recent report by the Entertainment Software Association comes with a few interesting facts:
by: Alain Thys
78% of marketeers do not know how to get the best of their databases. It's not me who's saying it yet yet a survey done by EHS Brann Discovery in the UK. In addition one in five consider having too much data in their databases and not enough results.
Continue reading "Are Marketeers from Mars and IT People from Venus?" »
by: danah boyd
This is an abstract of a paper that i would like to eventually write (although i don't know for where). In the meantime, i thought i'd throw it up here for critique.
by: Joel Makower
Today, May 9, General Electric, the 125-year-old behemoth born out of Thomas Edison’s electric light company, is casting a bright light on sustainability.
by: Alain Thys
Recently I placed a few posts on the changing nature of media consumption which basically started me thinking about my own media consumption. That was when the magnitude of the new consumer behaviour hit me.
