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by: Alain Thys
Frost & Sullivan just published a report indicating that the North American market for digital signage advertising has grown from $73.6 million in 2003 to $102.5 million in 2004, which is touted as a whopping 40% increase in only one year.
by: David Polinchock
NEW TV RESEARCH HAS DISCOVERED that young teens and tweens are less interested in TV as they get older.
by: David Polinchock
Once again, we're preparing to visit the SIGGRAPH conference. As always, we expect to be well energized from our trip and look forward to seeing the way cool things that they have there.
by: Alain Thys
In stead of prosecuting illegal downloaders, music companies in fact should be celebrating them as their dearest customers. That, at least, is the conclusion of a British research by market watcher The Leading Question.
Continue reading "Illegal Downloaders in UK Spend Upto 4.5 Times More on Legal Downloads" »
by: Josh Hawkins
As Steve Rubel points out, "it was only a matter of time." A new group has emerged to pitch "documentary advertising." CoBRANDiT officially launched today as "the world's first open-source documentary ad agency."
Continue reading "Documentary Advertising & Survival of the Fittest" »
by: Josh Hawkins
You can't shake a stick these days without hitting a blog post or business rag that mentions some incarnation of brand democratization (e.g., remix culture, collaboration marketing, co-creation, participatory advertising, CGM). AdRants, Business 2.0 Blog and MicroPersuasion have all picked up on a new ESPN/MasterCard marketing campaign that involves consumers in the creation of advertising (via AdAge).
by: Joel Makower
Here's a riddle: What has two faces and just one name?
The answer: Many large companies, at least when it comes to their corporate responsibility practices when compared to their lobbying efforts.
Continue reading "The Murky World of Corporate Transparency" »
by: Chris Lawer
It is possible to identify a number of antecedents for both the customer and the firm to participate in co-creation through knowledge sharing. These are, firstly from the customer’s point of view:
Continue reading "Capabilities for Customer Knowledge Co-Creation" »
by: David Polinchock
Found this on my IXDG newsgroup and thought that it was a very interesting, online experiment. The idea is to eliminate clicking from a web site. After the first page, you don't navigate by clicking -- kinda' challenging not to click to view content!
Link: www.dontclick.it.
Original Post: http://blog.brandexperiencelab.org/experience_manifesto/2005/07/wwwdontclickit.html
by: Alain Thys
I had a very interesting debate last night with the CEO of the Greater China chapter of the American Management Association on the cultural differences between Chinese and Europeans and how this applies to executives who want to do business here.
Continue reading "Should Southern European Marketeers Move to China?" »
by: David Polinchock
I showed this article to Mitali and she had one question -- will you have to put the food together yourself?
Continue reading "Ikea to Move into Speciality Grocery Market" »
by: Alain Thys
Whether it's fact or fantasy is hard to assess, yet researchers at the Diffusion group predict that US podcasting audiences will climb from 840,000 last year to 56 million in 2010.
Continue reading "Research Firms Disagree on Size of Podcasting Market by 2010" »
by: Alain Thys
When you travel, you learn. And as I'm visiting Shanghai for the first time, I'm learning a lot (even though I'm only here for a day). One of the things I saw was a narrowcasting concept which I had never thought of to date and which I've dubbed elevatorcasting.
by: Alain Thys
ClearChannel, the largest concert organiser in the world has just concluded a deal with Yahoo for promoting its concerts to viewers and listeners of Yahoo's music/video service Launchcast. This has also been the occassion for Clear Channel's CEO Michael Rapino to declare that it will increase the proportion of online media in its $100 million above the line budget from 1% to 25% Source: The Wall Street Journal.
Orginal Post: http://alainthys.blogging.com/blog/_archives/2005/7/9/1010191.html
by: John Sviokla & Tony Paoni
The pressure to create new value and extract it through both higher prices and intellectual property protection (where possible) is relentless. Software companies like Microsoft and Oracle have attempted to follow a high-price/IP protection strategy by "controlling the platform." In fact, however, any product—not just software--can become a platform that can launch value creation and extraction—and can, more often than not—be "protected." What's required is imagination. Consider how S.C. Johnson, the multi-billion dollar consumer products company, "platformed" its way from, yes, floors to shaving cream, candles—and much, much more.
by: Joel Makower
My friend Amanda Griscom Little’s piece in Sunday’s New York Times Magazine about Destiny USA offered a glimpse into this mega-green project: a $20 billion retail-and-entertainment development in upstate New York with big-time renewable energy ambitions.
by: Alain Thys
How will we be shopping fifteen years from now ? While it's always hard to make an exact prediction, Bain & Company have just made a good effort in trying to map the consumer for 2020.
Continue reading "Japanese Spend More Time on Internet than Reading Newspapers" »
