|
FUTURELAB |
Home - Services - About us - Team - Business and Games Blog - Publications |
To find out more about Futurelab: Click here
For our other blog on Business and Games, Click here
by: Joel Makower
A report released today by World Resources Institute challenges conventional approaches by environmentalists and economists in the battle against poverty.
Continue reading "Environmentalism as the Pathway from Poverty" »
by: Sigurd Rinde
When I discuss a new venture (and I have been involved in a few) with marketing-well-versed "business-persons", one of the first things they do is to draw a pyramid on a napkin (funny how these things always happens in restaurants...):
by: Josh Hawkins
CNN reports an interview with Saatchi & Saatchi UK chairman and CEO Lee Daley. In a fragmented and on-demand media world, Daley sees self-selected advertising experiences as future of TV advertising.
Continue reading "Saatchi & Saatchi Chief Predicts Opt-In Future for TV Advertising" »
by: Alain Thys This survey data was just released by the Association of National Advertisers in the US who had a chat with their members about marketing accountability:
by: David Polinchock
Interesting research on product placement and its value as an advertising tool. Funny thing is, when it's done right, you really shouldn't notice product placement. When it's done to be noticed, it's usually not believable at all. People know it's just a marketing ploy and it doesn't seem to ring true. Any reader comments?
Continue reading "MediaPost Publications - Study Finds Ads More Persuasive Than Product Placement" »
by: Alain Thys
A survey of 8000 American consumers by research company CLX is giving us a few more numeric data on the actual amount of people listening to podcasts. In summary, the numbers are:
by: Josh Hawkins
What are the key ingredients of a successful word-of-mouth marketing campaign? Targeting and Trust. In today's fragmented and on-demand media environment, niche targeting and referrals are becoming increasingly important. But too often marketers rest of entertainment, or shock, to generate buzz and viral promotion. While these tactics generate impressions, they rarely provide a measurable lift in sales.
Continue reading "The Two Ts of Successful Word-of-Mouth Marketing" »
by: Alain Thys
Tivo just joined forces with the Independent Film Channel to offer broadband users the opportunity of directly downloading currently unaired video footage.
Continue reading "Podcasting Meets TiVo to Challenge TV Stations" »
by: Alain Thys
In Soho (NY) two icons of contemporary cool can be found at less than 2 minutes walking distance from each other. As I happened to be in the neighbourhood and had an hour to spare, I decided to visit both.
by: Joel Makower
Recovering the lost economic teachings of the world's religious faiths may be the key to addressing the ethical challenges facing the growth of a global consumer class, and to boosting awareness of the ill-effects of consumerism on individuals, writes Worldwatch Institute Director of Research Gary Gardner in "Hungry for More: Re-Engaging Religious Teachings on Consumption," a fascinating article forthcoming in the September/October issue of the organization’s magazine Worldwatch.
Continue reading "Confronting the World's All-Consuming Passions" »
by: Chris Lawer
Despite the favourable evidence, many managers stay true to their belief that customers are incapable of contributing much of significant value to a firm’s innovation activities (how often have you heard the “but no customer ever invented the Sony Walkman!” retort). They contend that customers cannot envision new products and services because their eyes are permanently trained on the rear-view mirror. In other words, they are only able to define their needs and requirements in terms of what is currently available on the market. Companies who avidly “listen to the customer”, the argument runs, will limit themselves to bland, low-risk and incremental innovation.
by: Mark Rogers
We launched our “Search is Brand” whitepaper at the end of June, discussing how customers experiences of brands was increasingly dictated by search - and pointing out that the search gives a lot of prominence to detractors.
Continue reading ""Search is Brand" as a Blogging Case Study" »
by: David Polinchock
The Cyber Fashion Show is always one of the most interesting, strange, occassionally bizarre parts of SIGGRAPH. From items that are already products, like Oakley's Thump mp3 glasses, to experimental clothing, to wearables, there's pretty broad range of items on display. One thing that always worries me -- it sure seems like you need to be in good shape in the future! Or maybe PVC clothing will cover the fat better.
Continue reading "Wired News: Fancy Meets Function on Runway" »
by: danah boyd
I have a hard time respecting anyone who believes that science or technology is neutral. Unfortunately, even when people consciously know that they are not, they give credence to the biased outputs without questioning the underlying assumptions. This is why i'm an academic - nothing gives me greater joy than to think about what biases go into the creation of a particular system.
by: Alain Thys
I first caught onto this in an issue of Adbusters of a few months ago, where it was stated that China had taken the decision a few years ago to transform their complete educational system from being "teacher centric" to "pupil centric".
Continue reading "Asia Increasingly Moves to "Pupil-Centric" Teaching" »
