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by: danah boyd
After listening to representatives from the RIAA and EFF speak past each other, i found myself frustrated at how to push the debate further.
Continue reading "When Media Becomes Culture: Rethinking Copyright Issues" »
by: Josh Hawkins
At Adweek's MIXX Conference and Expo, Mark Rosenthal, chairman/CEO of Interpublic Group of Companies Inc.'s media business, described what he believes are the key trends that will radically impact advertising and agencies over the next few years (via DMnews):
Continue reading "Interpublic Chief Talks Media & Audience Fragmentation" »
by: danah boyd
This week, i went to Duke to participate in the Podcasting Symposium. It was a great opportunity to talk to folks dealing with podcasting from different roles - podcasters, lawyers, scholars, businesspeople, etc. I participated on the Identity and Performance panel; here's a synopsis of what i said.
by: Josh Hawkins
A new Intelliseek study signals dark days ahead for traditional advertising and public relations. Using a data set collected from a representative consumer survey, the study shows that consumer purchasing decisions are 50 percent more likely to be influenced by word-of-mouth endorsement than television and radio advertising. This data also reveals that peer-driven product endorsement trumps brand information carried by traditional news sources and "expert commentary" when it comes to trust and purchasing behavior (read full Intelliseek press release).
by: Joel Makower
One of the realities of the world of environmentalism is how much everything is interconnected. You tug on one thread of one ecosystem and another thread unravels.
Continue reading "Oreos, Orangutans and Unintended Consequences" »
by: Joel Makower
There’s some encouraging news for polylactic acid, the promising but beleaguered corn-based polymer intended to replace conventional petroleum-based plastics and help usher in a new era of biobased products.
by: Alain Thys
"We are going to see market segmentation done on biological, neurological and evolutionary-psychological bases". You'd expect this type of words in a magazine for future-gazers, yet actually this was written in The Hollywood Reporter on Sept 13.
Continue reading "Hollywood Preparing for the "Big Shift"?" »
by: Joel Makower
I’m not a big fan of most environmental Web sites, books, and other educational materials aimed at kids. I’m not talking about science education, or lessons about the birds and the trees. I’m referring to materials that try to foment action: to get kids to care, and act, on environmental issues in their everyday lives.
"You're kidding me?!" is a wireless voice-based service that helps users simulate a mobile phone conversation. The automatic service is designed to assist people at conferences, gallery openings and other places where being socially disconnected is no fun.
by: Joel Makower
I’ve been tracking the opinion polls on green marketing for nearly two decades now, and I’ll admit to several Groundhog Day moments: the same polls revealing pretty much the same optimistic data over and over and over.
Continue reading "Green Marketing: Lessons from the Leaders" »
by: Josh Hawkins
The Independent reports Unilever will pull one-fifth of its television advertising budget, providing yet another indicator that the traditional television advertising model is in trouble.
by: David Polinchock
Dr. Reddy made an excellent presentation last night about the PcTVT. He's really doing some cool work and if there's anyone who can pull something like this, it's him! Here's an article about the project, some article additional links and the pdf of the presentation that he gave last night at the Lab.
by: danah boyd
Recently, i found myself needing to explain Web2.0. Unfortunately, here's a term that has been hyped up in all sorts of ways with no collectively understood definition.
Continue reading "Why Web2.0 Matters: Preparing for Glocalization" »
blog and thought that I would carry it over here as well. It was posted by Ian McKee and here's what he had to say:Continue reading "WOMMA's Word of Mouth vs. Advertising: A logic game" »
by: Alain Thys
Everyone by now has heard about corporations going out and commissioning their own computer games, yet typically this has remained limited to small games or online time-wasters. Not anymore.
by: David Polinchock
The Word of Mouth Marketing Association is hosting a debate during the upcoming Advertising Week 2005 in New York in late September. As part of their upfront promotion and to really encourage discussion, they have launched a blog to debate traditional vs. WOM marketing and to get input from people with opinions:
