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by: danah boyd
People often ask me why designing for teens or older folks is different, why age matters. There are many different ways to slice up age and life stage. Mooshing together various theories, i have my own hypothesis about three critical life stages in Western culture that affect a lot of our social technologies. The first is identity formation; the second is contributive participation in society; the third is reflection and storytelling.
GAYmobile is the name of a new mobile-network operator that is targeting homosexual subscribers in Denmark.
by: Gary Hayes
Picking up from a thread in my previous post, something that I have been occasionally known to fume about is professional attitudes to user generated content. We are moving into a period where there will be more user generated content in the next two years than in all human history and alongside this we have range of attitudes that vary from fear, snobbery or encouragement. Snobbery is a nice word for some of the takes I have heard from my fellow producers, broadcasters and gatekeepers over the years.
by: Chris Lawer
Several papers from a 2001 conference on Nelson and Winter's Evolutionary Theory of the Firm are available for download.
Continue reading "Making Consumer Knowledge Available and Useful" »
by: David Jennings
When Robbie Williams' last album was released three years ago there were 10 bits of content: the album package itself, a few singles, and associated videos and ringtones. When his new album was released on Monday, there were 164 bits of content. These include material for DualDisc, individual tracks for music download stores, and a whole set of different ringtones, 'wallpaper' and special bundles of content, some of which is exclusive to individual mobile carriers like T-mobile and Sony Ericsson.
Madonna.com has launched a tagging project with the objective to build the largest photo archive ever devoted to a single subject: Madonna.
by: Mark Rogers
New Communications Blogzine has published Mark Rogers’ article looking at how Market Sentinel measures corporate reputations with our “net promoters index”. Here it is:
by: danah boyd
Various folks have been asking me about my Friendster publications and i thought i'd do a simple round-up for anyone who is trying to learn about Friendster.
by: Alain Thys
If you thought narrowcasting and digital displays where the thing to focus on as a trendy marketeer, then think of this one. Siemens has come up with a new type of electronically enhanced label which allows projecting video on the label itself.
by: Josh Hawkins
The Times Online UK reports today that Heineken has pulled its television ad budget after 30 years of broadcast advertising campaigns. It will redirect its marketing dollars towards point-of-sale promotions and event sponsorship.
by: danah boyd
So, i've gotten used to friends telling me that i can't blog something. And teachers.
by: Jennifer Rice
John Winsor wrote over on BrandShift a couple weeks ago titled "Ignore the Consumer?". He quotes a recent Ad Age article:
Companies spend billions on market research to divine the needs and wants of consumers and businesses. Yet the new-product failure rate remains high. And we’re not coming up with better product concepts by listening to the voice of the customer. Why? Maybe the customer isn’t worth listening to.
by: Alain Thys
Here's a nice one to get your head around. Online PVRs. Just go online to a programme guide and select the programmes you want to "tape". A remote service does so and you download them to your PC or Windows Media Centre & watch the show. No more hassle with commercials or trying to hit the programme. Only what you want, when you want, where you want.
Continue reading "So What if I Stopped Watching Regular TV Alltogether?" »
by: Ilya Vedrashko
One question that MIT Brand Lab is look at is how paparazzi pics of celebrities holding a particular product influence popular perception of this product. A related problem: what is the effect of the "bad news" pictures that happen to capture or revolve around a brand?
Continue reading "Effects of News Photos on Brand Perception" »
by: danah boyd
After great comments and good conversations, i want to take a second stab at explaining the shift i was asking for wrt copyright and remix. My argument is that we stop thinking of remix as production, but as active consumption. Remix happens as a bi-product of consumption. What we're remixing is culture and the active consumption of culture is part of identity development and living as a social creature in society.
Continue reading "Remix Is Active Consumption Not Production (When Media Becomes Culture, Part 2)" »
by: Josh Hawkins
In an audience Q&A reported in AlwaysOn, Chris Anderson provides a concise explanation of the impact of word of mouth marketing from a long tail economic perspective - influencing "tastemakers" and finding markets in niche communities.
Continue reading "Chris Anderson Talks Word of Mouth Marketing & Micro Celebrities" »
by: David Polinchock
This is the front page article in the NY Times business section today and it speaks volumes to our experience conversation.
Georgiana Gardiner has no use for conventional supermarkets. When Ms. Gardiner, who lives in a Denver suburb, wants fresh fish, meats, produce, and other perishables, she drives 25 minutes to the nearest Whole Foods Market. When she needs products like canned beans, pasta and paper towels, she stops at a Wal-Mart Supercenter, which has a full grocery store.
Continue reading "An Identity Crisis for Supermarkets - New York Times" »
by: Gary Hayes
We are all aware of the need for advertisers to move to where the eyeballs or rather ‘brains’ are active. There is a growing tendency for ad distributers to use the technical backbone of in-game personalization and customization to drop ads into games. But whereas most players can ‘blank’ out billboard insertions (as you drive, walk, fight around) it seems there is now a new kid on the block - 3D ad insertion.
by: Gary Hayes
Turn off the TV, get off the phone and pay attention! Been doing some recent audience research and feel the need to opine. I talked about this in previous posts but not looked in great detail at some of the interactive, cross-media implications of this very current evolutionary trait.
by: Gary Hayes
One of those knew it was happening moments suddenly brought into clear focus by an amazingly clear image. From a great Wall St. Journal report Old Media In a New World
a few months ago - Will let this Nielsen graph (which you may have seen) speak for itself - quite staggering decline.
by: David Polinchock
Had an interesting conversation last night with Pat Esgate and Greg Beck last night about the changing needs of retail today. Part of our conversation was spurred by two things:
Today I come to one of the most critical yet one of most mis-understood concepts in modern management -”learning organization”. What is it?
Do overload of training programs, waves of abondoned initiatives, and brain-storming sessions make your’s a learning organization? What if all these still leave customers dissatisfied and employees bewildered and cynical?
