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Effects of News Photos on Brand Perception

by: Ilya Vedrashko

One question that MIT Brand Lab is look at is how paparazzi pics of celebrities holding a particular product influence popular perception of this product. A related problem: what is the effect of the "bad news" pictures that happen to capture or revolve around a brand?

Below: an Iraqi soldier wearing a Nike ski mask, an abandoned Coke truck at the WTC ground zero.

iraq mask nike
coke truck wtc 911 world trade center

 

 

 

 

 

Original Post: http://www.vedrashko.com/2005/10/effects-of-news-photos-on-brand.html

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