GAYmobile is the name of a new mobile-network operator that is targeting homosexual subscribers in Denmark.
GAYmobile is offering services that are gay all the way and 25% of the profit will be channeled back to the gay community via a special fund called GAYtrust, according to the CEO Thomas Bilgram who is also the head of Copenhagen Pride.
GAYmobile's service line - called HOMOBILE - might soon be offering a wireless dating service as well as subtle ringtones that indicate the users sexual preferences. Until then, GAYmobile suggests that subsribers use songs like "I am what I am" or anything by ABBA as ringtone.
Just like other Danish MVNOs (Mobile Virtual Network Operator), GAYmobile is internet-based and the prices are thus among the country's most affordable.
Original Post: http://www.guerrilla-innovation.com/archives/2005/10/000460.php
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