Marketing & Strategy Innovation Blog

by: Sebastian Campion

My interview with Marko Ahtisaari is now online at the Danish Design Center's web portal.

Continue reading "Interview with Marko Ahtisaari - Nokia's director of design strategy" »

Posted by Futurelab at 1:36 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Joel Makower

At last: we now know what's "Beyond Petroleum."

Continue reading "BP Alternative Energy: It's a Start" »

Posted by Futurelab at 3:15 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Alain Thys

The "big six" networks in the US (CBS, ABC, NBC, Fox, Warner and UPN) just published a study that people with PVR's actually watch more TV (5.7 hrs/day) than regular viewers (5.1 hrs/day).  This as they are not hampered by time constraints any more.

Continue reading "90% of PVR Viewers Adskip (yet they watch more TV)" »

Posted by Futurelab at 2:43 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Joel Makower

I've just been given a sneak peek at the findings of the 2005 "Green Gauge Report," and it has implications for anyone seeking to promote sustainability, climate action, green consumerism, clean technologies, or any other worldchanging product, service, or cause.

Continue reading "America's Green Zeitgeist" »

Posted by Futurelab at 4:42 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Yann Gourvennec

You already knew about Nicholas Carr's famous article ‘IT doesn’t matter‘, which we have already commented on Visionarymarketing.com. Carr made his point very clear about what he thought about how strategic IT was to business. (Read my summary of Carr's article online)

Continue reading "Nicholas Carr is Having a Go at Web2.0" »

Posted by Futurelab at 1:21 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Hemant Karandikar

There are two kinds of CEOs. Those who only aim to deliver numbers and others who swear that “Customer Experience is branding”

Let us see what do customers experience. Read on..

Continue reading "Customer Exprience - is it a Branding Tool?" »

Posted by Futurelab at 9:40 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Polinchock

I'm watching TV tonight and the commercials just get more and more intrusive. But it's not just the actual commercials any more. I can't stand the constant little promo crawls that they put on the screen. I've had it with little basketball players dribbling across the screen and pop-ups telling me about the 30th showing of some movie I didn't want to see anyway. Hey Bravo, I'm watching James Bond -- do you think I want to have the show interrupted by a pop-up telling me that Chicago will be on next week? And I even really liked that movie! And we wonder why more then 1 million commercial free downloads were done in the first three weeks after the video iPod was released! Stop annoying me already, will ya'? I just want to watch my shows in peace!

Original Post: http://blog.brandexperiencelab.org/experience_manifesto/2005/11/and_another_thi.html

Posted by Futurelab at 8:48 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Karl Long

HBS working knowledge just published and article from Bain & Company called the three D’s of customer experience. Bain & Company is another top business consultancy rather like McKinsey.

Here’s a link to the article: The Three “Ds” of Customer Experience

Continue reading "Three D’s of Customer Experience" »

Posted by Futurelab at 9:06 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Jennifer Rice

Back in Feb 2004 I was host to a hoppin' debate about positioning. In the past couple days, the conversation was revived again by Greg with the question, "How can I simplify the concept of positioning for new business owners?" I thought it was a great question and one to bring forward in a new post.

Continue reading "Positioning and Customer Insight" »

Posted by Futurelab at 11:02 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: danah boyd

Earlier this week, i was talking with Joi about his "research" on World of Warcraft. He was telling me about how some of the social norms get maintained by members in the community (and particularly within guilds) and how newcomers learn the social structure.

Continue reading "The Power of Social Structure in World of Warcraft" »

Posted by Futurelab at 3:25 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Hemant Karandikar

So you politely listen to all that on B2B branding etc. You turn over the pages of your business magazine when you encounter anything on B2B branding. Yes, yes you have important stakes in a B2B company -capital goods, packaged software, banking services…. You are not alone in being sceptical. But would you sit up and take notice now that IBM is doing putting money or real B2B experiential marketing?

Continue reading "B2B Branding - You Don’t Believe in it! Do you?" »

Posted by Futurelab at 10:18 AM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend