Marketing & Strategy Innovation Blog

by: Roger Dooley

Jim Olds, director of the Krasnow Institute for Advanced Study at George Mason University, is interested in ” the intersection between neuroscience and architecture–clearly one of the most concrete components of human higher cognition.” Olds announced in his blog that he has written an article that will be released today on that topic.

Writers have long recognized the interaction between architecture and the human psyche, but it will be interesting to learn more about the neuroscientific basis for this interaction. We’ll provide more coverage and discussion when the article breaks.

Original Post: http://www.neurosciencemarketing.com/blog/articles/neuroarchitecture.htm

Posted by Futurelab at 1:48 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Josh Hawkins

Determined not to make the same mistakes as the music industry, television networks are scrambling to experiment with new Internet distribution models. And some are making money along the way.

Continue reading "PBS NewsHour Looks at Future of Television" »

Posted by Futurelab at 4:37 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Roger Dooley

Want people to remember your message? Get their undivided attention first. Texas A & M neuroscience prof Dr. Bill Klemm (aka the “Memory Medic” writes that multitaskers remember less.

Continue reading "Focused Attention Makes Stronger Memories" »

Posted by Futurelab at 1:38 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Roger Dooley

In a post titled … but is it memorable? at Creating Passionate Users, blogger Kathy Sierra talks about the chemistry of how memories are created in the brain, and how to exploit that in your content.

Continue reading "Memorable Content Exploits Brain Chemistry" »

Posted by Futurelab at 1:30 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Roger Dooley

By way of introduction to the field, here are a few articles that provide an interesting perspective on the use of neuroscience in marketing.

Continue reading "Classic Articles about Marketing and Brain Science" »

Posted by Futurelab at 12:49 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Joseph Mann

In it’s December 12, 2005 issue, BtoB Magazine highlights Google’s latest freebie: Google Analytics. Don’t get me wrong: I love free and this would be a great way to get some stats for a low/no-budget web site, but for the sake of precision I have to take issue with the name Google chose for the services formerly offered by Urchin. Calling it Google Analytics is a misnomer because this offering has little to do with true analytics.

Continue reading "You Call That Analytics?" »

Posted by Futurelab at 8:29 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Jennings

The transition to online music distribution is occurring at the same time that consumers have an exploding number of sources of information about music, from established media sources to Internet-connected friends and strangers. As a result, getting the word out about new material, new bands or back catalogs is made more difficult for music marketers and artist promoters. Harnessing the instinct of consumers to share music and information about music and the communications tools available will be an important strategic thrust for music labels and distributors.

Continue reading "Research on Playlists and Sharing as Means of Recommending Music" »

Posted by Futurelab at 1:53 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Joseph Mann

If ever there was an indication that something has transcended fad-ism it is to be included in the dictionary. “Podcast” has been chosen word of the year by the editors of the New Oxford American Dictionary. According to Erin McKean, editor in chief of the New Oxford American Dictionary: “Podcast was considered for inclusion last year, but we found that not enough people were using it, or were even familiar with the concept. This year it's a completely different story. The word has finally caught up with the rest of the iPod phenomenon.”

Continue reading "“Podcast” Chosen as Word of the Year" »

Posted by Futurelab at 8:35 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Sebastian Campion

The 2006 edition of the Play Award design contest is devoted to football (or 'soccer' as it is called in the US).

Continue reading "Innovation in Football" »

Posted by Futurelab at 11:36 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Sebastian Campion

On November 16, 2005 a parking space in San Fransisco was subliminally hacked.

At noon, the parking-space transformed into a small public park with grass, a tree and a bench where people could rest and relax. After two hours, the park turned back into a parking space.

The urban intervention was performed by Rebar group without any interference from the local authorities.

• PARK(ing)

Original Post: http://www.guerrilla-innovation.com/archives/2005/12/000466.php

Posted by Futurelab at 9:55 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Yann Gourvennec

new scientist article about global warming and its consequences in Europe is raising fears that Europe might enter a new ice age. Not much to do with Marketing and Innovation you will say. Well I think just the other way round.

Continue reading "Climate Change: Should Marketers Go on Working as if Nothing Happened" »

Posted by Futurelab at 12:23 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Jennifer Rice

I've been thinking a lot on community intelligence and co-creation, and a number of stories have caught my eye recently:

A couple days ago,  Reveries had a great article on the 3 stages of evolution in search.

Continue reading "Community Intelligence" »

Posted by Futurelab at 11:07 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Jennings

My article under the title Musical Battleground is in the arts section of the Christmas issue of The Spectator, out today. It covers the remixing potential of digital media, using the BBC Creative Archive and The Grey Album as examples.

Continue reading "Musical Battleground — article in The Spectator" »

Posted by Futurelab at 1:31 PM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Alain Thys

I gues Christmas is coming early this year as Microsoft Chairman Bill Gates has apparently just announced on Indian Television that the company intends to start sharing some of their advertising revenues with the users of its search engine. 

Continue reading "Bill Gates Wants to Share Revenue with Users" »

Posted by Futurelab at 3:02 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Polinchock

Interesting article this week in the New York Times Magazine entitled "The End of Shopping." I've included some excerpts here and the link to the full article is below. Of course, for anyone who reads our blog, you've already read about technologies like ScanZOOM, which already allow you to check prices of items using your cellphone.

Continue reading "The End of Shopping - New York Times" »

Posted by Futurelab at 8:52 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Joel Makower

It's axiomatic that the more people truly understand something, the better able they'll be to create informed opinions and decisions. And in the case of environmental literacy, what we don't know truly could hurt us.

Continue reading "Eco-Literacy and America's 'Nature-Deficit Disorder'" »

Posted by Futurelab at 4:35 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend