by: Karl Long
Dennis Howlett, a business blogger (with a focus on IT and Finance) writes an interesting post about the conundrum of ROI for corporate bloggers.
The one thing I’ll add to this, in keeping with the investment analogy, is that blogs are like “savings accounts for ideas” and therefore valuing them before you’ve put anything in them is rather like trying to value a savings account with $1 in it. The reason i like the savings account analogy is that every time you make a post to a blog it’s like sticking another $5 or $10 in the account, keep doing that every week and at the end of the year you will have an lot of ideas and intellectual capital captured that will be growing with compound interest. What’s the interest? Well incoming links, comments, trackbacks, visitors.
I’ve created a couple of proposals for companies to help them create there own blogs and most of the work is not setting up the blog, its getting a process in place to help create content, or making the deposits 
Original Post: http://customersonfire.com/archive/roi-of-blogging/
Thanks. It's weird that the links isn't working, it seems right. I even just went to the site to find the post and copy the permalink and it looks the same? http://www.accmanpro.com/?p=653
Hey Dennis (Karl),
Something weird going on in the link in your comment. Instead of going to the 653 Scoble post you mention, it just goes to accmanpro.
I like the savings account analogy, and will add that to my ROI narrative (with appropriate attribution!)
Thanks for the plaudits. Scoble responded to the next posting - he was an important part of the story. It has generated a lot of interesting comment - see: http://www.accmanpro.com/?=653