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Study: Ad Spending On User-Generated Media To Reach $50M in 2006

by: Ilya Vedrashko

"Advertising spending on user-generated online media - blogs, podcasts and RSS - did not begin until 2002, but this combined spending has grown to $20.4 million by the end of 2005, a 198.4% increase over the 2004 level. Spending on blog, podcast and RSS advertising is projected to climb another 144.9% in 2006 to $49.8 million."
-- Center for Media Research

Original Post: http://adverlab.blogspot.com/2006/04/study-ad-spending-on-user-generated.html

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