by: Yann Gourvennec
Baumgartner, the founder of the jpb.com group of companies and the developer of the Jenni idea campaign management software is posting a whitepaper on his website describing how you can set up an innovation strategy for your corporate organisation.
He entitled this methodology the innovation machine. The picture on the cover (see it reproduced here under) is hilarious but as often with funny things, it is also very explicit when it comes to describing the innovation process. A must read. Read on at http://www.jpb.com/innovation/index.php
Original Post: http://visionarymarketing.wordpress.com/2006/05/31/a-must-read-for-innovators-to-be-the-innovation-machine-by-jeffrey-baumgartner/
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