by: Karl Long
YouTube may be an upstart but it is going to get killed if it doesn’t find a way to compensate the content creators, because the content creators will follow the money in a heartbeat.
The Diet coke + mentos team has made $15,000 from it’s viral video being viewed on revver.com, as reported on PaidContent.org. Why? Because revver has figured out how to monitize viral videos by sticking a one frame ad at the begining of movies it serves and it splits the money with the content creator (update: people that share the movie on their blogs or on myspace also get paid).
Their may not be a big sucking sound yet, but why would people like askaninja and the like give their shit away and drive traffic to youtube, and have to resort to selling t-shirts? Seriously Askaninja, i’m asking, why would you stay with youtube if revver can ply you some cash?
Update: Holy crap, they’re also paying people to share the content, say goodbye youtube, your days are numbered.
Original Post: http://blog.experiencecurve.com/archives/content-will-follow-the-money
The Power of the Squeeze Pages ($top Losing All Your Money!)
If you were sending people directly to a sales page, you’re missing out on finding out who the customer is, any contact information that we could possibly get to market to that customer in the future and to follow up to find out if they were able to get the product and how they enjoyed that and then cross sell to them.
1. Squeeze pages are definitely… can be a huge benefit to product owners and their affiliates who are trying to market to customers. The problem is that people just starting out do not have squeeze pages. So people click on the link and with that link they’re taken directly to the sales page.
2. Unfortunately for that affiliate, they’re not able to capture any of the important information that will help them down the roa d. If you were sending people directly to a sales page, your’re missing out on finding out who the customer is, any contact information that we could possibly get to market to that customer in the future and to follow up to find out if they were able to get the product and how they enjoyed that and then cross sell. So the problem is that we’re missing out on a lot of information that could be a huge benefit and the product owner obviously is the one who’s really going to benefit because when he makes that sale he’s going to address and name and phone number of the person.
3. So the solution is a squeeze page before taking the customer directly to the sales page. Once they click on that link they’ll be taken to a squeeze page. And at that squeeze page you can usually have a title and you can have the offer. The visitor enters his/her information for a bonus CD or free E-book (your Free gift or offer). After they fill out the information, name and E-mail address they are taken to the sales page of the product you are promoting. Now you have their Name and E-mail Address and can sell them more products and make much more money. Now when you make your own product you can market to a list that already know like and trust you and save on advertising expense as you already have potential customers in your list. There are definitely some benefits to squeeze page like I mentioned.
4. You know, first of all the squeeze page puts you you in charge of your promotions. Any other promotion that you come up with a month or so, or in a year, you’ve got access to all these people who’ve already expressed interest in the product that you’re selling or promoting. This is power. Why? Because all top internet markets and wannabes will be seeking you out to do business with you for as you have a lists of buyers. and by using the squeeze page you’re already starting that list for yourself. And you therefore become powerful. You can make sales; you can definitely participate in JV partnerships and help make a product owner a lot of money and in doing so makes you a lot of money and connections for favors latter own.
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The Name is: Internet Marketing Boss!
I prefer video of Revver. Quality and stability of work pleases me.
Great topic Karl.
I disagree, though, and don't see Revver as a big threat. Why? Because for many of the videos posted on YouTube, the posters don't have the RIGHTS to make money on what they're posting. There's a balance between people posting content they've actually created, and just posting someone else's video clip. I don't know about you, but I'd be pissed if someone took a video I created, put it up on Revver, and made a dime off of it.
What's more, folks like Revver haven't really figured out the business model yet. Where do they get $15,000 to pay the Mentos guys? Won't they be paying all their advertising dollars back out?
Revver is also no threat to YouTube because of the audience. Revver doesn't just need publishers posting content to their site, they need traffic! And YouTube has them beat by a longshot in that department.
I'm just getting into this video sharing producing thing and Revver seems like a good option. Only issue I see is that Revver feels a little low-budget to work with. There's some pretty poor design here and there and the conversion funnel was not very convincing. YouTube is more pleasant to work with and it's easier to get started.
If YouTube had a payment program I would choose them any day. Get on it YouTube don't force me to move to an ugly competitor.
But as far as I've heard Google is working on incorporating AdWords into their videos. So they might be an options as well.