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by: Karl Long
Business 2.0 puts together the list of the top execs, entrepreneurs and innovators who are setting the agenda in business today. Guess what, you’re number 1.
Continue reading "Top 50 People That Matter In Todays Business - You’re Number 1" »
by: David Wigder
Green brand research conducted by Landor Associates indicates that a majority of consumers are “not interested” in green brands. (“The Power of Green Brands”, June 2006). While this is somewhat discouraging news, this study offers powerful lessons for marketing to the healthy 42% of consumers that are either “green motivated” (17%) or “green interested” (25%).
by: Joel Makower
Dow Chemical announced last week that it would develop new technologies and solutions "for creating safer, more sustainable water supplies for communities around the world."
by: Roger Dooley
You never know who you’ll run into at a trade show. I stopped by Ad:Tech Chicago earlier this week, and in the exhibit hall reception spotted Bob Cringely, PC industry pundit extraordinaire.
by: John Caddell
It goes without saying that alliances are crucial to an open innovation strategy. By tapping into other organizations for some part of your product, you require structures, agreements and management of those other organizations.
by: Ilya Vedrashko
You've probably heard about Massive launching interactive ads for Toyota in Anarchy Online (if not, here's a report by Business Week). This paper on Fully Interactive Surfaces in Doom 3 explores a more advanced kind of interactivity -- the authors have embedded the original Doom into the game released a decade later. I wonder if we will soon start seeing advergames inside larger titles.
Original Post: http://www.vedrashko.com/advertising/2006/07/porting-doom-into-doom-3.html
by: Roger Dooley
The Revelation Effect. If you’ve ever solved word puzzles, such as anagrams in which one must unscramble letters to form a word, you’ve probably experienced the little “aha!” rush when you solve one.
by: Ilya Vedrashko
"By routing signals from helmet-mounted cameras, sonar and other equipment through the tongue to the brain, researchers hope to give elite soldiers superhuman senses similar to owls, snakes and fish.
Continue reading "Streaming Information Through Tongue, Skin" »
by: danah boyd
When i expressed my concern over DOPA, everyone told me i was being paranoid, that it would never pass, that it was too absurd. DOPA passed. By a 410-15 vote. Dear god.
For those who want to know more about MySpace and DOPA, please check out the discussion between me and Henry Jenkins.
Original Post: http://www.zephoria.org/thoughts/archives/2006/07/27/dopa_passed.html
by: John Caddell
There's an increasing interest in user-driven innovation, and how this phenomenon can be leveraged in other industries.
Continue reading "Awaiting User Innovation in Business Software Markets" »
by: Joel Makower
What would the world be like without Wal-Mart? It's not a simple answer.
In our million channel world, its is the brands whose customers tell the best stories, that win. Yet how often do we give them"real stories" to tell? How many of the things we communicate make their conversations more interesting? As I just got invited to the Ogilvy Brussels’ Summer Camp on Storytelling (aka. the best BBQ in town), I thought this would be a good excuse to give it a shot.by: David Polinchock
I decided to take the plunge this weekend and spend a great deal of time at Youtube.com. The NY Post recently wrote how youtube could now be worth $1 billion, finally making it worthy of a plan by Dr. Evil.
Continue reading "Are Social Sites this Centuries Penny Press?" »
by: Jennifer Rice
My last post, Positioning for Extinction, stirred up quite a debate.
by: David Polinchock
Once again, smart companies are using new technology to deliver the same old stuff!
Continue reading "RED HERRING | Massive Drives Interactive Ads" »
by: David Wigder
It is well established that consumer beliefs influence purchasing behavior. For consumer products that support or reinforce underlying consumer beliefs, marketers should focus on activating favorable behavior.
Continue reading "Beliefs Influence Green Behavior: Lessons from Guatemala" »
by: John Caddell
No, it's not a new way to customize Honda Civics. According to the Product Development and Management Association, the Fuzzy Front End is a model describing what happens in the earliest stages of new product creation.
by: Guy Kawasaki
A few weeks ago I covered the topic of laying people off. In a sense, this is an easier process because it usually happens in bad times, and it doesn’t single a person out. A firing, by contrast, can occur in good times as well as bad times, and it’s highly personal.
by: Karl Long
I’ve been convinced for a while that the customer experience is the key to valuable co-creation in companies and organizations, and yet I have felt a bit on the fringe, so I was absolutely knocked out when I read this business week article “Ruthless Focus On Customer Experience”.
Continue reading "Customer Experience + Co-Creation = Kick Ass Business" »
by: Ilya Vedrashko
A piece of Monday trivia for you: "Shoppers make last-minute purchases 45 percent less often when they use automated checkout machines, as opposed to waiting for a cashier to check them out, according to IHL Consulting Group. The drop in impulse purchases was greater for women (50 percent), than for men (27.9 percent), according to IHL, which polled 533 people to determine their shopping habits."
-- NY Post via Not Billable
Original Post: http://adverlab.blogspot.com/2006/07/automatic-checkout-cuts-impulse-buys.html
by: David Armano
Over the weekend I had three different kinds of interactive experiences. In each of them, I acted like three different kinds of people (more accurately mindsets).
Continue reading "Navigators, Explorers, and Engaged Participants" »
by: Ilya Vedrashko
Here's a McDonald's map for Counter-Strike: Source. I also have a McD WAD for Doom but the game isn't stable enough for me to take a snapshot. I suspect none of this was sanctioned by Ronald, but that's the beauty of it.
Original Post: http://www.vedrashko.com/advertising/2006/07/mcdonalds-counter-srike-map.html
by: David Jennings
I came across information foraging theory via Jakob Neilsen, who described it as "the most important concept to emerge from Human-Computer Interaction research since 1993".
by: danah boyd
The social network structure of friendship is rarely a bounded group. Even if we are friends, the imagined community of my friends is different than your imagined community.
Continue reading "An Ode To a Math Teacher: Benevolent Dictators And Urban Tribes" »
by: Lynette Webb
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Continue reading "One Third of Bloggers See It As a Form of Journalism" »
by: Lynette Webb
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Continue reading "Old Media Stands on Verge of Golden Age" »
by: Ilya Vedrashko
Continue reading "Machinima Advertising Contest in World of Warcraft" »
by: Ilya Vedrashko
The grand opening of the American Apparel's Second Life store on Lerappa Island (sl-url) is scheduled for July 28, 7pm PST/SLT.
Continue reading "Event: American Apparel's Grand Opening in Second Life" »
by: David Polinchock
Wal-Mart is trying very hard these days to reinvent themselves as something cool and hip. They're creating different kinds of stores and, like many other retailers, developing consumer-centric stores.
by: Karl Long
current.tv is is like youtube in the way that flickr is like photobucket. It may not ever compete on volume, but will surely compete on quality, revenue and recruiting Social Media Talent.
Continue reading "current.tv - The Social Video Sandbox - What NBC Should Be Doing With YouTube" »
by: Lynette Webb
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Continue reading "Consumers Tell the Most Powerful Stories About Your Brands" »
by: Karl Long
Maybe the only thing going for this site is the great Borat movie trailer (the other Ali G like alter ego of Sasha Baron Cohen)
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Continue reading "Fox Launches Social Video Site - Fox Atomic" »
by: Jennifer Rice
I just came across Laura Reis' post about why Weber should limit their brand name to charcoal grills (excluding gas) and I just have to disagree.
by: Roger Dooley
While the term “infovore” has been kicking around for a while as a cute name for a consumer of information, the University of Southern California’s Irving Biederman is using the term to describe humans exhibiting a more specific kind of behavior: an innate desire for information and learning.
by: John Caddell
I referred to open innovation in an earlier post about Procter & Gamble's innovation strategy. The concept is becoming well-publicized in product development forums. This primer, from the Product Development and Management Association's Visions magazine, is a good introduction to open innovation. [The PDMA blog has an ongoing conversation about this topic as well.]
by: David Armano
What do Dell, Aol, Comcast, Coke, and Ford all have in common? Each has experienced first hand the effect of a new kind of “PR cycle” driven by immediate response (depicted here).
by: Karl Long
Finally, a new feature on YouTube hints at how they may capitalize on their amazingly productive community.
by: Karl Long
publishing2.0, media2.0, agency2.0, marketing2.0 , advertising2.0, audience2.0 , web2.0. Seriously guys, you are not helping 
.
Continue reading "Die Web2.0 Die Die Die Die or the Social Media Manifesto" »
