What Blogging Does to Planners
by: Iqbal Mohammed
Why do planners blog? Though this question keeps cropping up in various posts all over, this particular post at Diablogue made me sit up and really wonder.
On this blog we assemble the world's sharpest minds in marketing and strategy innovation. People who spark exceptional insights in their field of expertise and inspire their readers to action.
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Contributing Blogs
September 30, 2006
A Bluffers Guide To Social Media
by: Karl Long
Antony Mayfield, head of content and social media at Spannerworks (which appears to be a SEO company) writes an interesting article for BrandRepublic.com where he lays out a high level summary of what social media might mean to businesses and brands.
September 29, 2006
The Eight Truths of Real Innovators
by: Alain Thys
There's lot's of talk about innovations these days, yet when you look at the stats, 90% of innovation projects never make it. That's why I thought having a go at coming up with "eight truths for real innovators". There's probably more and you may not agree with all, yet as usual, I'm happy to learn.
September 28, 2006
Biofuels: A Long Detour on the Road to Sustainability?
by: Michael Hoexter
I have watched the development of the biofuels debate from something of a remove but also with a generally positive, well-wishing attitude towards the use of renewable biofuels to substitute for the use of fossil fuel energy. What is not to like about a solution to our energy woes that involves helping farmers and growing green plants?
Continue reading "Biofuels: A Long Detour on the Road to Sustainability?" »
The Innovation Game Has Changed, BCG’s Andrew Says
by: Yann Gourvennec
In a Chicago Business article BCG’s head of global innovation practice James Andrew is putting his trotters in the trough: Innovation is no longer an option, he tells journalist Samantha Stainburn.
Continue reading "The Innovation Game Has Changed, BCG’s Andrew Says" »
A Spazzy danah Talk
by: danah boyd
When i was in North Carolina a few weeks back, i gave an off-the-cuff talk at UNC. The ibiblio folks have uploaded a video of it to their site. Since i still can't stand seeing myself speak, i won't watch it but if i remember correctly, about half of it is me answering various questions that i received before the talk and the second half is me answering questions in the room. It's by no means a formal talk but rather a spewing of random ideas, thoughts, and observations. I don't know if it'll be interesting to anyone, but i figured i should at least post about it since so many ibiblio folks are wandering over here from their site (hi!!!)
Original Post: http://www.zephoria.org/thoughts/archives/2006/09/28/a_spazzy_danah.html
September 27, 2006
That’s It – Only Fizzy Mineral Water – Dispose of the Bottle Opener
by: Dick Stroud
"Society is fixated on the alcohol problems caused by young people who binge drink in public, or the small number of alcoholics who are literally drinking themselves to death," says the director of the Institute of Alcohol Studies.
Continue reading "That’s It – Only Fizzy Mineral Water – Dispose of the Bottle Opener" »
September 26, 2006
Great Marketing Inspires People to Make Their Own Brand Stories
by: Lynette Webb
It's Friday afternoon so here's something suitably philosophical. I think it's always been true to an extent, but is even more so today given the broader opportunities for interaction, and the shift in people's attitudes about what is 'normal' to expect.
Continue reading "Great Marketing Inspires People to Make Their Own Brand Stories" »
SeeMe TV - YouTube for your phone
by: John Caddell
At the MVNO Strategies and Markets conference yesterday, Andrew Cole of the Cambridge Strategic Management Group discussed what MVNOs can do to improve their business performance via mobile content. As an example he cited SeeMe TV, from the UK operator 3..
Corporate Video 2.0 - Second Life Machinima + Youtube
by: Karl Long
I had heard a week ago from the blog of Shel Holtz (of For Immediate Release fame) that a PR agency called Text100 had set up an office island in SecondLife (surl), and my immediate reaction was somewhat ambivalent.
Continue reading "Corporate Video 2.0 - Second Life Machinima + Youtube" »
September 25, 2006
A Chat with Ethan Kaplan of Murmurs.com and Warner Bros. Records
by: Nancy Baym
The band that had the biggest impact on me was R.E.M. They released their first record my first year of college and I don’t think it’s overstatement to say they changed my life. I’ve written about that here.
Continue reading "A Chat with Ethan Kaplan of Murmurs.com and Warner Bros. Records" »
By 2010 the Time Teens Spend With Digital Will Be 80 Percent
by: Lynette Webb
Continue reading "By 2010 the Time Teens Spend With Digital Will Be 80 Percent" »
A Blogger Service For the 50-plus
by: Dick Stroud
Fifty-Plus.Net International has launched a beta version blogging tool for the www.50Plus.com website. The press release says: “the site has been designed so that its audience, primarily those over the age of 50 have a safe, secure environment to socially network with others in this demographic”.Geek 2.0
by: David Armano
I apologize in advance for all of the "2.0" posts recently—but I couldn't help myself. My recent "Geek Dinner" experience impacted me more than I anticipated.
Internet Is Experiment Humanity Doesn't Understand
by: Lynette Webb
Click image to enlarge.
Continue reading "Internet Is Experiment Humanity Doesn't Understand" »
Greendimes: A Forest of Profit from the Trees
by: Joel Makower
As the world of sustainability broadens, the distinction among for-profits and nonprofits has tended to blur somewhat.
Continue reading "Greendimes: A Forest of Profit from the Trees" »
September 24, 2006
Neuromarketing in Korea
by: Roger Dooley
We ran across this sketchy news item in Digital Chosunilbo, Korean Firms Turn to Neuromarketing. The article describes use of fMRI scans to aid the product development process:
September 23, 2006
John Caddell Joins the Futurelab Club
Strategy, innovation, the role of marketing and - oh dear - actually selling something. Those are the topics our new contributor John Caddell will be blogging about in times to come. As founder and principal of Caddell Insight Group, John is a recognized expert in telecommunications, outsourcing and enterprise software.
Will A Three Wheeled Harley Be Enough?
by: Dick Stroud
We all know the story about Harley and how it was reborn on the sales from a tidal wave of baby boomers who decided to indulge their childhood fantasies and race around the roads like a bunch of hells angels.
Kurt Cobain's Suicide Letter vs. Google AdSense
by: Sebastian Campion
A few years ago, French artist Christophe Bruno created the Google AdWords Happening, in which he utilized the AdWords program to publish abstract poetry instead of ads. Google didn't find the happening appropriate hence, he got banned.
Continue reading "Kurt Cobain's Suicide Letter vs. Google AdSense" »
Air Force Takes Down MySpace Profile
by: Ilya Vedrashko
The Air Force has taken down its profile on MySpace because of "concerns about associating the service with content that it deems inappropriate" (Air Force Times).
September 22, 2006
Optimize for B2B Search Marketing – Part 3
by: Jon Miller
AKA, “How to date your prospects”.
Continue reading "Optimize for B2B Search Marketing – Part 3" »
The Art of Distribution
by: Guy Kawasaki
One of the important insights that the Startups 2006 panel hammered home was the importance of distribution for consumer-facing startups. (By the way, an astounding 13,000 people watched this video during the first week.)
MTV's Virtual Laguna Beach: First Impressions
by: Ilya Vedrashko
So, MTV's Virtual Laguna Beach is finally official although still in beta. See a press release from There and a news report from here (couldn't resist).
Continue reading "MTV's Virtual Laguna Beach: First Impressions" »
Tom Coates On the Future of Web Apps - Co-creation Key
by: Karl Long
Tom of Plasticbag.org just posted his slides from the future of web apps conference. The title is Greater Than The Sum Of Its Parts and it looks like a great presentation. Currently the link to the pdf is broken but you can see a web optimized version of it here.
Continue reading "Tom Coates On the Future of Web Apps - Co-creation Key" »
American Express Sued Over "My Life, My Card," Represents Bigger Problems Than a Lawsuit
by: Josh Hawkins
Tom O'Keefe, an art director based in Boston, is suing American Express and Ogilvy & Mather for allegedly using his trademarked concept for the "My Life My Card" campaign.
Financial Services Industry Web Sites
by: Dick Stroud
For the last couple of days I have been chairing a conference about the Finance Industry and the 50-plus.
My session was about improving the effectiveness of web sites for the older buyer of financial services. Want to have a look at the presentation?
Original Post: http://www.20plus30.com/blog/2006/09/financial-services-industry-web-sites.html
Universal McCann POV on Mapvertising
by: Ilya Vedrashko
I've posted a lot in the past year about advertising on maps, and now Universal McCann published a nice round-up on the topic (direct link to pdf).
September 21, 2006
Relationship Between Agencies is Like Watching Porcupines Mate
by: Lynette Webb
Continue reading "Relationship Between Agencies is Like Watching Porcupines Mate" »
Goodbye Kids Halloo BMW 7 Series
by: Dick Stroud
How do US parents fill the lost delights of having their children living at home? It seems as if they get down to the car dealer and buy themselves a hot car.
Memo To Bosses: Shut Up And Write It Down
by: John Caddell
How many times has an innocent suggestion from the boss inspired a rush of activity to carry out his orders, only to find out he intended something completely different?
Continue reading "Memo To Bosses: Shut Up And Write It Down" »
Babyboomers Beware … Dick Stroud is Watching
Someone said to me the other day that the mere fact of belonging to an age group doesn’t make you a market. Yet at the same time, many marketers do tend to forget that people beyond 50 still count as consumers (and pretty profitable ones too). Dick Stroud is our newest contributor on the block who focuses on what happens in consumer land beyond fifty.
Continue reading "Babyboomers Beware … Dick Stroud is Watching" »
Data: Gamers Are Heavy Media Consumers
by: Ilya Vedrashko
Universal McCann has released that part of its Media in Mind study that deals with gamers (all reports here, a direct link to the 2-page pdf here).
September 20, 2006
In Wow I've Made Friends - You Don't Get That Watching TV
by: Lynette Webb
At lunch today I had a lively debate with a friend who argued that, because virtual worlds will always be second best to ‘real life’ socialising (in his opinion), it’s all just a fad and will never go mainstream. I, of course, disagree. As one of the counter-arguments, I like this quote because it’s a reminder that it isn’t so black and white. Click image to enlarge
Continue reading "In Wow I've Made Friends - You Don't Get That Watching TV" »
Adidas Opens Second Life Store
by: Ilya Vedrashko
As rumored earlier, Adidas has opened a store on a private island in Second Life. It's fairly similar to the American Apparel's outlet, although unlike AA, Adidas's store is focused on a campaign for a single product (a3 "bouncy" Microride shoe) and the shoes' positioning is demonstrated not only visually but also interactively (the sneakers are equipped with a jump script, and the store has a "testing area" trampoline").
Working Class Blogger
by: David Armano
Work. Blog. Life. How does it all come together? It's different for everyone. Here's a simplified snapshot of how it works for me. Download working_blogger.pdf
Click image to enlarge
Architecting Retail Environments for Consumer "Trickery"
by: David Polinchock
Many of these techniques are not exactly new, but an interesting post has surfaced on the self-proclaimed "troublemaker" website spacehijackers, about architectural techniques used in the construction of retail spaces that are purported to "trick" the consumer into buying more.
Continue reading "Architecting Retail Environments for Consumer "Trickery"" »
The Term "Social Network(ing) Sites"
by: danah boyd
Early in my research of Friendster, there was a great deal of discussion by sociologists about the name of these sites. Originally, the press was using the term "social networks" to describe them; this outraged the sociologists who ranted on and on about how these were not actually social networks. Since MySpace exploded, the media has chosen a new term "social networking sites." Needless to say, this didn't fare any better in the eyes of sociologists and i got critiqued at a social network conference for using this term. Likewise, on the mailing lists, there has been plenty of grumbling. Although i'm usually the first to defend whatever the mainstream term is, i have to agree with the sociologist's critique.
Wikipedia to bifurcate?
by: David Jennings
Just last week I was writing (for my book), "No one is going to set up a new free wiki-based online encyclopaedia any time soon: there can be only one." Now I'm considering whether I can edit that to say "No one is going to initiate from scratch a…" or should I just delete it altogether. This in the light of the news that Wikipedia co-founder Larry Sanger is setting up the Citizendium project, which he describes as a "progressive or gradual fork" based on Wikipedia. The difference between this fork and the mothership? Experts have the final say over edits.
September 19, 2006
Why You Need an Elevator Pitch
by: John Caddell
The concept of the elevator pitch is likely as old as the elevator itself.
(Picture via about.com)
Every Generation of Teens Embraces Possibilities of Technology in Ways that Shock the Elders
by: Lynette Webb
Never forget this. :-) The kids of the past decade and today have texting, IM, Myspace, Youtube... so what's next?
September 18, 2006
What is bad for young people is bad for us all!
by: Dick Stroud
Young people (The IPOD Generation) face a 50% tax burden.
Continue reading "What is bad for young people is bad for us all!" »
Neuroeconomics, Asymmetric Paternalism, and Marketing
by: Roger Dooley
How can neuroscience inform marketing? One example comes from the increasingly hot field of neuroeconomics: a practice called asymmetric paternalism.
Continue reading "Neuroeconomics, Asymmetric Paternalism, and Marketing" »
Ann Knows Segmentation
by: John Caddell
Friday's "Boss Talk" feature in the Journal presented an interview with Ann Taylor CEO Kay Krill. Most fascinating to me about the article was the disciplined and effective way Krill and her team created distinct brand identities for their two stores, Ann Taylor and Ann Taylor Loft.
September 17, 2006
(Not) Staying in the Lines
by: David Armano
"Daddy, daddy! Look what I did!"
That's awesome Max! ...I replied as any parent would. We were looking at one of Max's assignments in kindergarten. It was matching and coloring shapes. Typical stuff, I thought as my five-year-old skipped away. But I looked at the paper a little longer. I couldn't help but notice the teacher's comment.
"Try staying in the lines."
September 16, 2006
Walmart, Milk, and the Future of the Organic Standard
by: Michael Hoexter
The coming of the Walmart leviathan to the world of organic food has over the last year been viewed with trepidation by the organic food movement.
Continue reading "Walmart, Milk, and the Future of the Organic Standard" »
H2, Oh? The Electric Car May Yet Be Fueled by Hydrogen
by: Joel Makower
It's been a pretty tough week in Detroit, with the major auto companies reeling from layoffs and setbacks. On Saturday, two front-page stories captured the mood.
Continue reading "H2, Oh? The Electric Car May Yet Be Fueled by Hydrogen" »
Retail Wonders of the World
by: David Polinchock
BusinessWeek has a nice slide show of cool, retail spaces. Any client out there want to pay for the trip to visit them all?
Web 2.0 At Your Service
by: David Armano
Keeping track of all those bloody "Web 2.0" applications out there can be a real pain in the arse.
September 15, 2006
the consequences of 'modern' life
by: danah boyd
Yesterday's UK Telegraph printed an open letter from numerous academics, professionals, and artists concerned about the health of youth. The piece, signed by hundreds, is called: Modern life leads to more depression among children:
Why Political Campaigns Are Slow To Join The Internet TV Revolution
by: Josh Hawkins
Despite the rapid adoption of broadband video by marketers, consumers and "prosumers," political campaigns have been slow to join the Internet TV revolution. This seems surprising given all the hullabaloo over blogs and grassroots fundraising in the last election cycle.
Continue reading "Why Political Campaigns Are Slow To Join The Internet TV Revolution" »
The Secret Life Of Advertising
by: Karl Long
Why not make commercials that people want to watch, ads that people seek out, send to friends, discuss. A nice article on the New York Times talks about this in a piece called Commercials Find New Life on Web:
Boomer Women Steal Spotlight During Fashion Week
by: Dick Stroud
If you are interested in the way the fashion business is starting embrace the older lady then this is a good article. There is a lot going on in the US that I think the European fashion industry needs to understand.Continue reading "Boomer Women Steal Spotlight During Fashion Week" »
List of Retail Tricks
by: Ilya Vedrashko
A funny but short list of tricks retailers apparently employ to make us buy more stuff.
September 14, 2006
Beyond Viral Marketing - Engagement, Narrative, & Passion
by: Karl Long
So what does the Blair Witch Project, Lost, and Lonelygirl15 have in common? Well on the surface they had what we might call “viral” components, lots of buzz, lots of WOM (Word Of Mouth); all things that marketers are frantically “adding to the plan”.
Continue reading "Beyond Viral Marketing - Engagement, Narrative, & Passion" »
More and Better (Adver)Games Come to iPod
by: Ilya Vedrashko
As long anticipated, more games are finally coming down iPod's way through iTunes as Jobs works to make the device more than just an MP3 player (whose cool, we hear, is fading).
Continue reading "More and Better (Adver)Games Come to iPod" »
Optimize for B2B Search Marketing – Part 2
by: Jon Miller
AKA, “How an mp3 player is different from a million-dollar CRM system.”
Continue reading "Optimize for B2B Search Marketing – Part 2" »
Easter Egg: One Hour Keynote on The Long Tail
While we didn't start this blog for the numbers and don't care about them too much, we are a little bit proud that in the last 10 days we broke through the Technorati 10,000 barrier, Alexa's 50,000 barrier and for the first time hit over 1000 subscribers on Feedburner (A BIG THANK YOU TO ALL THOSE WHO ALLOW US TO PUBLISH THEIR CONTRIBUTIONS).
To celebrate, we went looking for something really special to offer you, and we think that this one hour keynote by Chris Anderson on the Long Tail could qualify. Enjoy !
Continue reading "Easter Egg: One Hour Keynote on The Long Tail" »
September 13, 2006
Still Kicking the Sand Out of My Shoes
by: Dick Stroud
Last week I had a fleeting visit to Egypt to present at the Mediterranean Travel Market. Great fun.
You can download a copy of the presentation here.
Original Post: http://www.20plus30.com/blog/2006/09/still-kicking-sand-out-of-my-shoes.html
Time For a New Strategic-Planning Process
by: John Caddell
Monday's Wall Street Journal In The Lead column discussed what the CEO changes at Ford and Viacom say about strategic planning. In short, if you haven't discarded your once-a-year strategic planning process, it's time. Says the Journal:
Continue reading "Time For a New Strategic-Planning Process" »
User Experience Building Blocks
by: David Armano
Here is a simple exercise. Don't overthink this one. Let's say you've completed the strategy phase, you've briefed the team, you've found that core insight and you have a concept that you are ready to execute against. Before you site down and put that mouse to work—take a step back and think of the experience you are about to architect and design. Think of it as a house.
Why Smart Companies Do Dumb Things
by: Guy Kawasaki
Not a day goes by when I don’t ask myself, “Why do smart companies do such dumb things?” We all know companies that cook the books and throw outrageous parties at one end of the spectrum to sell lousy products at the other. A sweeping answer is that companies are run by smart people, and smart people do dumb things as we’ve learned.
Measuring Emotion in the Customer Experience
by: Chris Lawer
We have been doing some work recently helping a client identify appropriate means to measure emotions in the customer experience.
Continue reading "Measuring Emotion in the Customer Experience" »
An Innovation Toolbox on Squidoo
by: Yann Gourvennec
Reynold D’Sylva (who was kind enough to add a comment on one of these pages) has created an Innovation Toolbox which is available on Squidoo (http://www.squidoo.com/snakecoffee/) . I recommend the Ideo Deep dive video from ABC (it’s an excerpt only but the entire video is really great. Should anyone spot it on Youtube or other, please send us a comment).
Original Post: http://visionarymarketing.wordpress.com/2006/09/11/an-innovation-toolbox-on-squidoo/
September 12, 2006
Comparison of Reach and Time for US TV and Web Properties
by: Lynette Webb
This chart compares the reach and time spent for different TV and web properties, for the month of July 2006 among US 12-24 year olds. I think it’s interesting for a number of reasons.
Click image to enlarge.
Continue reading "Comparison of Reach and Time for US TV and Web Properties" »
Trying to Market Music? Don't Try to Predict Hits
by: John Caddell
This month's Harvard Business Review discusses a study by three Columbia academics on the effect of social influence on selecting music ("Marketing in an Unpredictable World" - $$).
Continue reading "Trying to Market Music? Don't Try to Predict Hits" »
TIME Europe Bullish on Neuromarketing
by: Roger Dooley
The new issue of Time Europe features an article by Thomas K. Grose, Brain Sells, that neatly sums up some of the work being done to harness fMRI brain scans to improve marketing campaigns.
Two Research Reports Point to Shifts in Advertising
by: David Polinchock
Two reports out this week seem to indicate some very good news for us folks toiling away in the land of alternative media.
Continue reading "Two Research Reports Point to Shifts in Advertising" »
Just Do it
by: David Armano
Creative Generalist points us to great find. If you don't have time to watch the video, the points below are worth reading doing.
September 11, 2006
A Simple Solution to Fashion Knockoffs?
by: John Caddell
It's Fashion Week in New York, and once again the subject of fashion knockoffs (do they help or hurt designer sales? how to stop them? etc.) is in the newspaper (see today's article "Can Fashion Be Copyrighted?" in the Wall Street Journal) and on the radio (a National Public Radio piece today as well).
Continue reading "A Simple Solution to Fashion Knockoffs?" »
Marketing to the Teen Brain
by: Roger Dooley
Any parent whose kids have reached teenage years can tell you that teens think differently than adults. Now, neuroscientists are finding just how differently the teen brain works.
Brand Autopsy: Designing Retail Experiences – The Apple Way
by: David Polinchock
Fast Company, in their current review of customer experiences, didn't rank the Apple stores because they didn't think they delivered a good experience. After all, they say, if people are lining up at the Genius Bar, then people must be having a hard time understanding and using their products!
Continue reading "Brand Autopsy: Designing Retail Experiences – The Apple Way" »
UK Survey of Digital Music and Discovery
by: David Jennings
The Digital Music Survey by Entertainment Media Research (and, apparently, Olswang) covers many interesting areas, from MP3 players to DRM to illegal downloading. There's a 106-page PDF with a rich set of figures available for free download from Entertainment Media Research's site. I'm going to focus here on a couple of the findings concerning discovery and sharing of music.
Continue reading "UK Survey of Digital Music and Discovery" »
September 10, 2006
Crowdsourcing and financing music: Sellaband
by: Stefan Kolle
We've heard about crowdsourcing loans, fundraising, pharmaceutical development and several other commendable initiatives - but this one is new I think - Sellaband, is crowdsourcing the financing for recording CD's of unsigned bands.
We've heard about crowdsourcing loans, fundraising, pharmaceutical development and several other commendable initiatives - but this one is new I think - Sellaband, is crowdsourcing the financing for recording CD's of unsigned bands.
Continue reading "Crowdsourcing and financing music: Sellaband" »
Furniture 3D Models in Games and Google Earth
by: Ilya Vedrashko
I wrote before about Google Earth and SL-like games becoming increasingly alike. Here's a nice illustration.
Continue reading "Furniture 3D Models in Games and Google Earth" »
Essay: Facebook's "Privacy Trainwreck": Exposure, Invasion, and Drama
by: danah boyd
Last night, i asked will Facebook learn from its mistake? In the first paragraph, i alluded to a "privacy trainwreck" and then went on to briefly highlight the political actions that were taking place. I never returned to why i labeled it that way and in my coarseness, i failed to properly convey what i meant by this.
Continue reading "Essay: Facebook's "Privacy Trainwreck": Exposure, Invasion, and Drama" »
September 9, 2006
It's a small step for mankind, a big step for Rock and Roll....and beer
by: Stefan Kolle
Another innovative use of technology - the branded Skypecast.
Simply put, a Skypecast allows a host to broadcast audiocontent to 100 users at a time. It reminds me of the analyst call Wall Street companies hold regularly. For instance Gizmodo has used it for interviews with tech execs.
Now there has been a surprising new application of the technology.
Continue reading "It's a small step for mankind, a big step for Rock and Roll....and beer" »
Students to Create Chevy's Next Super Bowl Ad
by: Stefan Kolle
GM's previous experiment with consumer generated advertising for the Chevy Tahoe got rather mixed reviews. Personally I think the way they handled it was excellent and showed guts and respect for the consumer. They followed up with a campaign where they involved 32 college students to devise a campaign.
Apparently they were quite happy with the results, as they are now taking a huge step forward in a very very cool way:
Continue reading " Students to Create Chevy's Next Super Bowl Ad" »
September 8, 2006
lonelygirl15
by: danah boyd
Over the last week, i've gotten innumerable emails about lonelygirl15. Folks were wondering if i was behind it or if i knew who was. They wanted to know my opinion, if i thought it was fake.
I did.
Optimize for B2B Search Marketing – Part 1
by: Jon Miller
By almost any measure, B2B marketers are embracing search engine marketing. A few statistics:
- Roughly one-third of all commercial searches on Google are B2B in nature
- More than 50 percent of Google’s target advertisers are B2B
- Almost 38 percent of Yahoo!’s target advertisers are B2B
Continue reading "Optimize for B2B Search Marketing – Part 1" »
Any Drug Dealers Reading This Blog? Focus On the Over-50s.
by: Dick Stroud
Youngsters are using fewer illegal drugs but a spike in use has been seen among older adults, perhaps because a few aging baby boomers have clung to their rebellious ways, according a U.S. substance abuse report published on Thursday.
Continue reading "Any Drug Dealers Reading This Blog? Focus On the Over-50s." »
will facebook learn from its mistake?
by: danah boyd
As Fred Stutzman noted, Facebook Broke Its Culture this week. In an attempt to provide something that would make people's lives easier, they created a privacy trainwreck. Earlier this week, they unleashed a feature that notified all of your "friends" of EVERY update that you make. Live. Feed style. Users panicked! Sure, anyone could've written a script to do that. Sure, it's data that's already there. But not in aggregate. The problem is that sometimes people don't want information to be easier to access.
September 7, 2006
Mind Reading: Imaging One Thought
by: Roger Dooley
In a development sure to fascinate those interested in neuromarketing, neuroeconomics, and just about any other brain science-related discipline, neuroscientists at the University of New Mexico have developed a technique that can reliably detect a single thought forming in an individual’s brain.
The J Curve of Online Reviews
by: Guy Kawasaki
As a follow up to Online Reviews and Small Businesses, check out this posting about the J curve of ratings. The most salient paragraph is:
The Rule of Three: Do Most Markets End Up Being Dominated by 3 Different Companies?
by: Yann Gourvennec
Have you ever wondered why most markets - when they are mature enough - end up being dominated by 3 players?
Bud.tv - Budweiser To Launch Social Video Entertainment Network (bud tube)
by: Karl Long
In another nail in the coffin of network television Anheuser-Busch has just announced it will be launching Bud.tv in February ‘07. Bud.tv will be an online entertainment channel that will blend professionally produced content, news, sports and consumer generated content.
Continue reading "Bud.tv - Budweiser To Launch Social Video Entertainment Network (bud tube)" »
Creating Compassionate Designers
by: David Armano
As the quality of digital experience improves, the value of creating passionate users is becoming clear to brands wishing to thrive in the "experience economy". Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.
8-18 yr olds in US Spend One Quarter of Media Time Using Multiple Media
by: Lynette Webb
This research is about 2 years old now as based on surveys conducted in 2004, but I was asked today to create a couple of slides on multitasking and it’s still some of the best data I’ve come across on it. It’s taken from the Kaiser Family Foundation report called “Generation M: media in the lives of 8-18 year olds” report which you can download for free from www.kff.org/entmedia/7251.cfm. Click image to enlarge.
Continue reading "8-18 yr olds in US Spend One Quarter of Media Time Using Multiple Media" »
September 6, 2006
New Contributors on the Block !
Yesterday, we were on the air for exactly 6 months (launched on 5th March) and we want to celebrate this by bringing you four new contributors to this blog which we'll be introducing in the coming week. First on the list is Joel Makower who'll be giving some substance to the green layout of this blog.
Ricky Gervais at Microsoft UK
by: Alain Thys
Using celebrities in corporate training videos is something many internal communications departments dream of, yet if the videos below don't turn out to be a (expensive) hoax, it looks like Microsoft went out and did it by doing a number of interviews with Ricky Gervais from The Office.
Using celebrities in corporate training videos is something many internal communications departments dream of, yet if the videos below don't turn out to be a (expensive) hoax, it looks like Microsoft went out and did it by doing a number of interviews with Ricky Gervais from The Office.
Memetics: Why we copy each other by Denis Failly
by: Yann Gourvennec
An interview with Susan Blackmore, author of “The Meme Machine” by Denis Failly, consultant at Nextmodernity.
Continue reading "Memetics: Why we copy each other by Denis Failly" »
Everyday Impressions
by: David Armano
On my first day at the new job, I noticed everything. I distinctly recall walking into the reception area for the first time, and seeing my name up on a easel with the word "welcome" next to it. I recall the pleasant smile of our receptionist, Marti and her warm and genuine greeting as if she had extended it to me hundreds of times before. I can remember how I looked at the lobby area differently as if I were inspecting the entryway of my new home. I absorbed every detail of the design and each nuance that my senses could detect. I took it all in, and of course this happened in micro seconds.
Gamers Generation Have Different Approach to Learning and Mindset
by: Lynette Webb
Click image to enlarge.
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September 5, 2006
Online Reviews and Small Businesses
by: Guy Kawasaki
One of fortunate outcomes of the “democratization of information” is that anyone can now be a critic. You don’t even have to be work for a publication anymore because of sites like Local.Yahoo and Judy's Book. Even amateurs can rate businesses: Power to the people!
September 4, 2006
Blood on the Dashboard
by: Joseph Mann
With marketing accountability paramount, business dashboards are everywhere these days. It makes sense to have the necessary dials to tell us how fast we're going (to make sure we're putting enough distance between ourselves and the competition) and to have the marketing equivalent of an in-dash GPS system to keep from turning down the wrong alley in a bad neighborhood, so to speak.
Improv Everywhere Mission: Best Buy
by: David Polinchock
So, what happens when the consumer turns your store into their stage? How do you react? Do you call the police, like Best Buy did? Do you enjoy it? Do you take pride in the fact that they picked your location? Do you tell your staff to play with them?
Joint Innovation: an Orange perspective
by: Yann Gourvennec
I could not resist the urge to share the whitepaper that I and a few of my colleagues have written on behalf of Orange Business Services in order to promote our vision of joint client innovation, namely with our outsourced clients. In this innovation whitepaper we are expressing our vision for joint innovation and describing how we have chosen to address it.
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Creativity + Genius
by: David Armano
Wow. Just came across an excellent piece relating to how the mind of a genius works and also the relationship between creativity and genius. It’s worth taking a look at, as it covers the topic at a very high-level but also explores it from different angles including biological, and psychological factors. Not all creative people are geniuses just as not all geniuses are creative. Or are they?
Everyone Sells
by: John Caddell
Over the weekend, I came across a student guide from a course my wife took years ago. She worked for a computer services company and all the technical, training and marketing personnel could take this course.
September 3, 2006
Earning Commission on Word-of-mouth Recommendations: Amazon aStores
by: David Jennings
Word-of-mouth is a powerful and effective way of promoting products. You can't control it, but can you encourage it and harness its energy?
Continue reading "Earning Commission on Word-of-mouth Recommendations: Amazon aStores" »
The Rise of Ratings: It's Not Easy Being Greenest
by: Joel Makower
Who's the greenest of them all? It's a question I'm asked almost weekly, by reporters, students, market researchers, job seekers, entrepreneurs, and assorted others.
Continue reading "The Rise of Ratings: It's Not Easy Being Greenest" »
September 2, 2006
Not All Boomers Are the Same
by: Dick Stroud
Not all boomers (people born between 1946 – 1964) are the same and hence should be treated differently. Pretty obvious really?
September 1, 2006
First Likely Presidential Candidate Mark Warner, In SecondLife
by: Karl Long
Apart from being the first US politician to publicly create a character in secondLife, the former Virginia Gov. Mark Warner will be announcing the first-ever “virtual town hall on American politics,” scheduled for later this year.
Continue reading "First Likely Presidential Candidate Mark Warner, In SecondLife" »
YouTube 2.0 Is Eyespot.com - Mashup heaven
by: Karl Long
Eyespot is a browser based video editing and mixing tool that enables you to easily create and edit video clips online, and IMHO an important site to watch over the next year or so. If youtube is like a Video Blog, then Eyespot is like a Video Wiki.
Continue reading "YouTube 2.0 Is Eyespot.com - Mashup heaven" »
HT06, Tagging Paper, Taxonomy, Flickr, Academic Article, ToRead
by: danah boyd
Cameron is currently at Hypertext 2006 presenting a paper on tagging that Cameron Marlow, Mor Naaman, Marc Davis and i wrote on tagging entitled "HT06, Tagging Paper, Taxonomy, Flickr, Academic Article, ToRead."
Continue reading "HT06, Tagging Paper, Taxonomy, Flickr, Academic Article, ToRead" »
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