by: Lynette Webb
The 2005 figures in this are based on a global survey done by Jeffrey Cole at UCLA Annenberg called “Surveying the Digital Future”. You can find more out about the survey here: www.digitalcenter.org/
I’ve then used my own judgment to estimate roughly how this is spread by activity and type of media. The logos aren’t necessarily pretty but hopefully clear enough that you get the gist. Also, they’re representative of their ilk, so eg: Google is representing search; MySpace is representing social networking, and so forth. And in case it isn’t obvious, the stuff boxed in yellow is digital.
The 2010 figures, again, are my own estimates. This is finger in the air stuff; it’s impossible to project that far into the future with any certainty especially when you’re doing it on a global level as every market is different. But I felt it was worth the attempt as directionally I think it’s indicative of how things will change… eg: TV will still be big, but the way that it’s consumed will change dramatically… in 2005 only a small proportion was via on-demand (be it via IPTV, cable VOD, YouTube, etc) or timeshifted via TiVo. By 2010 although the time spent with TV will have gone down marginally, on demand & timeshifted will be a much greater proportion. In markets such as the US and UK I expect this to be far more pronounced than in markets such as India… but remember, this is meant to be an attempt at a global averaged view.
I’ve then used my own judgment to estimate roughly how this is spread by activity and type of media. The logos aren’t necessarily pretty but hopefully clear enough that you get the gist. Also, they’re representative of their ilk, so eg: Google is representing search; MySpace is representing social networking, and so forth. And in case it isn’t obvious, the stuff boxed in yellow is digital.
The 2010 figures, again, are my own estimates. This is finger in the air stuff; it’s impossible to project that far into the future with any certainty especially when you’re doing it on a global level as every market is different. But I felt it was worth the attempt as directionally I think it’s indicative of how things will change… eg: TV will still be big, but the way that it’s consumed will change dramatically… in 2005 only a small proportion was via on-demand (be it via IPTV, cable VOD, YouTube, etc) or timeshifted via TiVo. By 2010 although the time spent with TV will have gone down marginally, on demand & timeshifted will be a much greater proportion. In markets such as the US and UK I expect this to be far more pronounced than in markets such as India… but remember, this is meant to be an attempt at a global averaged view.
Original Post: http://www.flickr.com/photos/lynetter/249912473/
We had James Steyer (founder of CommonSenseMedia, alum) at school last week, and he asked us a question at a forum in the evening, and my friend and I looked up the answer on our phones (he a blackberry, myself a Q) and quickly had the fairly esoteric answer. He was astonished to see us use such novel forms of media as tools to answer the question. He was terrifically out of touch.
These are interesting figures all around, but not surprising considering the way in which more and more everyone around me seems to be joining me in the dark work of information addiction. I'm waiting for the information+technology J curve to come along and make things really interesting.
As this is an averaged view, I'd be curious to see what this might look like in certain hyper-advanced technology and digital-drenched areas--say, Seoul. Device integration in consumer electronics just makes it easier and easier for us teens to consume more and more digital media. I don't know if that's always a good thing, obviously.
I do know that my unlimited data plan is stupid expensive, though. Thanks Verizon.