Advertising Age - MediaWorks - Street Furniture Gets Interactive
by: David Polinchock
From Ad Age:
From Ad Age:
The technology inside mobile phones is now so complex that it deserves an advertising medium that reflects that processing power. Airport passengers in Lisbon have been able to experience such a medium thanks to a new campaign from Nokia. Inside the departure lounge is a single site that offers a glimpse of the future of out-of-home advertising.
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