By: David Armano
2006 is almost over and I need your help (feel free to pass this around). I'd like to do one more visual before the end of the year, but I need YOU to provide the content in the form of an answer to this question:
What was the most significant event/aspect of 2006 in regards to marketing, advertising or user experience?
2006 was a big year between YouTube, fake blogs, 2.0 startups, the design renaissance, traditional media meltdowns and the overall customer experience. What stands out to you? Why? You can be as specific or broad as you like.
I don't know what the visual will look like yet. I'm depending on your comments for the fuel. But I have a favor to ask. Many of the readers here do just that—read. I would like to invite you to participate. Even if it's only for this time. Some of you work in related industries for competitors. This is a personal blog and I'm interested in personal perspectives.
If it makes sense I may use some of your words in the visual with credit of course. So what do you say?
Original Post: http://darmano.typepad.com/logic_emotion/2006/11/2006_in_picture.html
The idea that seems to be doing the rounds and is this year's buzz phrase is 'engagement' (as opposed to selling). Run London and stuff like that.
But the freshest stuff this year I think is all the altruistic, cause related, values based and green marketing. It seems to have really taken off. (RED). Multiple good ideas from P&G (turn washing machines down to 30, clean water and immunisation projects...). major retailers like Tesco and M&S launching green points and 'look behind the label' schemes respectively.
YouTube already looks tired. This year's fading fad. As Baudrillaird pointed out stars always glow brightest just before they extinguish. Similarly MySpace. There is a broader significance. I think of it it as a return to folk culture and brands are generally (with a few glorious exceptions) looking anachronistic in this context.
But a great year. If I were to draw it, it would be a very dense squiggle; so much new stuff happening it is hard to summarise or discern clearly yet.
Hi Dave,
I think 2006 is the year when viral video reached the tipping point with big brands like Honda, Sony and Dove jumping onto the bandwagon and "getting it" rather well.
I think the next few years will see interesting media innovation for mobile handheld devices which are far ahead of the PC in D&E markets where the majority of the world's population is.
Reynold
2006 was for me the year when marketeers finally started waking up to the idea of convergence and marketing holisticity. True Cross Channel campaigns in the mainstream at last.
Next year I think we will see IPTV and the broadcast intrusion model battle it out for audiences and budgets whilst the media landscape continues to converge.
Anyone want to put their mortgage on the winning mass Ad model of the future?
Creativity in Chaos...Yeah!
Tony Meehan