by: Ilya Vedrashko
Second Life resident Prokofy Neva responds to a Media Post article "Second Life Optimization" with his own excellent list of 20 do's and dont's of advertising in the virtual world (and a more detailed discussion of the article itself).
Second Life resident Prokofy Neva responds to a Media Post article "Second Life Optimization" with his own excellent list of 20 do's and dont's of advertising in the virtual world (and a more detailed discussion of the article itself).
The list is a mix of usability and common sense advice. Here's the tip #13: "Don't build a big-ass pretentious build and have a hugely hyped media event with a one-hit-wonder in the RL media and then leave the build out to moulder on an empty sim for weeks later -- it's totally lame. At least throw up some sex pose balls and some freebie boxes."
Original article: http://adverlab.blogspot.com/2006/11/how-to-advertise-in-second-life.html
Original article: http://adverlab.blogspot.com/2006/11/how-to-advertise-in-second-life.html
The following link extends this discussion.
http://www.knowprose.com/node/16564
Prok didn't mention the overuse of textures, overuse of scripts, etc. And the bling stuff, while particles don't cause lag - the listening devices do (and if you type 'bling on' to turn on your bling, it's a listening device). All of these little things add up. Designing a presence in SL is a lot like the web. Just because you have a T1 plugged into the back of your machine doesn't mean that everyone has one. Use your head. Test on slower connections if possible. Ask people who visit. Seriously.
Doing marketing focus groups is fine, I suppose, but the reality is that if you don't sell the item in SL - the one you're marketing - you have to 'bait the hook' to attract the right demographic yourself. Why? Very few people connect who they are in RL with who they are in SL, and very few items crossover well. Nissans coming from a dispenser are a nice gimmick, but I doubt Nissan expects their cars flying out of the dealerships because of that. Setting realistic expectations is always necessary.
As Prok pointed out, these are not like websites. You can't build them and let them collect prim-dust. Prim-dust is boring.