Some Predictions for 2007, Part I
by: David Polinchock
Since everyone is getting into predictions for 2007, I thought that I would make sure that we threw some down as well! Here’s the beginning of my predictions for 2007:
On this blog we assemble the world's sharpest minds in marketing and strategy innovation. People who spark exceptional insights in their field of expertise and inspire their readers to action.
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Contributing Blogs
December 31, 2006
When Does Social Media Fail for B2B?
by: Jon Miller
The marketing blogosphere has been much abuzz recently about two topics: Blog Tag and the Z-List. (Was I tagged, I can't tell?) Ann Handley at MarketingProfs has an interesting post about the two trends, in which she likes the "humanizing" aspect of Blog Tag and the "collaboration" aspect of the Z-List.
I have seen the future and it moves!
by: Dick Stroud
My final posting of 2006 sets the scene for how I intend to extend this blog in 2007. Yep, you got it - lots of video.
December 30, 2006
The Entrepreneur's New Year's Resolution: "I Will Fix My Pitch"
by: Guy Kawasaki
Here’s a New Year’s resolution for entrepreneurs: ”I will fix my pitch.“ And here’s a suggestion on how to do this written by Bill Reichert, my colleague at Garage Technology Ventures.
Continue reading "The Entrepreneur's New Year's Resolution: "I Will Fix My Pitch"" »
A wrinkled blogosphere
by: Dick Stroud
Ipsos MORI has researched the state of the European blogging world. It discovered it is beginning to develop a few wrinkles.
Click image to enlarge slide.
Top Green Business Stories of 2006
by: Joel Makower
It's that time again -- a time of "bests," "worsts," and "top tens" from the year just passed. I'm happy to jump into the fray, having just reviewed more than 500 news and feature stories we ran on GreenBiz.com and its sister sites during 2006. That little trip down Memory Lane presented an opportunity to see shapes as well as details -- to observe the trends that emerged or accelerated during the year in the area of business and the environment.
December 29, 2006
Naivety Scene
by: Sigurd Rinde
Every year organisations have a tradition where they create a naivety scene, a seasonal activity called
budgeting.
Portal Strategy - Part II: Targeting Green Consumers on Yahoo!
by: David Wigder
For online advertisers, Yahoo Auto’s Green Center provides a rich opportunity for targeting consumers receptive to a green message.
Continue reading "Portal Strategy - Part II: Targeting Green Consumers on Yahoo!" »
The 21 Strongest Thoughts for 2006
by: Alain Thys
As I compiled the most read posts on this blog, I couldn't shake the feeling that "there was a lot of great stuff missing". That's why I decided to do the "old media" thing and make a selfish editorial selection of what I thought were the twenty strongest thoughts expressed on this blog since its inception (one per contributor).
10. Invest in marketing automation
by: Jon Miller
In my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table. Fundamentally, this requires B2B marketers to:
- Drive revenue by filling the revenue pipeline with enough sales-ready opportunities, and
- Improve accountability and predictability by connecting their efforts to hard metrics like revenue and profits.
The Ten Most Read Futurelab Articles in 2006
by: Alain Thys
It's the season to make lists and hitparades, so to end the year we'll do our bit as well. According to Google Analytics, here's a list of the ten most read articles since the launch of this blog on March 5th, 2006. It's an interesting mix, which for me, is also a testimony to the way the Long Tail seems to be working.
Continue reading "The Ten Most Read Futurelab Articles in 2006" »
December 28, 2006
How to Monitor Blogs: It's about Knowing the Questions You Want Answered
by: Mark Rogers
When we first speak with a brand manager or a PR person they normally ask us these questions:
“What are people saying about my brand in blogs?”
“Can you help me monitor that?”
Continue reading "How to Monitor Blogs: It's about Knowing the Questions You Want Answered" »
Portal Strategy - Part I: Engaging Green Consumers on Yahoo!
by: David Wigder
Yahoo Auto’s Green Center is a powerful auto buying portal focused on hybrid and other eco-friendly vehicles. Its web pages are packed with engaging content, tools and community features that help users evaluate, compare and find the green car that is right for them.
Continue reading "Portal Strategy - Part I: Engaging Green Consumers on Yahoo!" »
Wal-Mart's Solar Energy Vision
by: Joel Makower
It's been a busy holiday season for a corps of professionals, courtesy of Wal-Mart, and I'm not talking about store greeters or Santas. The retail giant recently issued an RFP, or request for proposal, to install solar energy systems on its stores in five states -- the largest procurement of solar ever proposed. Bids are due on January 5, hence the end-of-year scrambling.
NY Times Cautious on Brain Fitness
by: Roger Dooley
The recent publication of a study showing that performing mental exercises improves subjects’ ability to perform those tasks, even years later, has caused a flurry of interest in brain fitness. (See New Evidence for Brain Fitness.) Today, the New York Times reviews the literature on brain fitness in As Minds Age, What’s Next? Brain Calisthenics and strikes a cautious tone overall.
December 27, 2006
Experiences not things
by: Dick Stroud
More than one-quarter of all people giving gifts this year will make one of them an experience rather than a physical object. This is up from 20% last year (according to a US research outfit called Unity Marketing).
December 26, 2006
Sharing Green Videos Online
by: David Wigder
According to Jupiter Research, more than 20% of online users in the US regularly view videos online today. This segment is growing rapidly, driven by the adoption of broadband and emergence of video sharing sites such as Grouper, Veoh, vSocial, and YouTube, recently acquired by Google.
December 25, 2006
IPod Vending Machine
by: David Polinchock
Was out doing some last minute shopping and saw one of Zoom Systems iPod vending machines. Certainly a nice looking machine and the first time I went past it, it had quite the crowd by it. Seemed to be a fair amount of merchandise sold from it, so I guess it's been successful. Click image to enlarge.
December 24, 2006
EMI vs Cricket Fans
by: Nancy Baym
The Serenity and ABBA cases may have been resolved, but as far as I can tell, this Cricket fan site is still under threat of legal action from EMI. The crime? Altering lyrics to copyrighted songs for parodies included in a free booklet”
The Future of CRM
by: David Polinchock
I think that I wrote this back in 2001 and it still seems to have real relevance today. In this changing world of media and new ways to engage our audience, brands frequently forget about the staff and the incredible power they have in creating the right guest experience!
December 23, 2006
Taking the Online Pulse: Green Marketing in 2006
by: David Wigder
As 2006 draws to a close, it is important to reflect on the trends that are emerging globally on “green marketing”. Free web analytics tools can help marketers quickly take the pulse of this space online.
Continue reading "Taking the Online Pulse: Green Marketing in 2006" »
Mini-Survey on Advertising in Games
by: Alain Thys
Alex Eperjessy on our own (slowly decloaking and still finding it's feet) business & games blog has conducted an online mini-focus group/survey on where a few of his friends/gamers think advertising could and definitely couldn't work in their favourite virtual environments.
From mainstream to mystream
by: Lynette Webb
came across this phrase in a passing reference here: www.businessweek.com/print/technology/content/dec2006/tc2...
It’s a bit cheesy but I still like it. It’s a simpler way to make the point about the rise of “personalised media” that doesn’t come across so corporate.
December 22, 2006
Universal vs. Serenity Fans
by: Nancy Baym
Back in October a Serenity fan site got not just a cease-and-desist letter, but also a PAY UP NOW demand from Universal Studios, apparently for violating copyright in t-shirts being sold through the site.
PREDICTION in 2007 user gen content will become even more prominent and diverse
by: Lynette Webb (with Dan Calladine)
User generated content, grassroots media, whatever you want to call it, had a huge impact in 2006. YouTube came from nowhere to end the year as one of the pre-eminent entertainment sites online and a fascinating window into the bizarreness of daily life.
Continue reading "PREDICTION in 2007 user gen content will become even more prominent and diverse" »
New research from AARP
by: Dick Stroud
AARP’s Policy and Research group has conducted a study to understand the European experience on health and long-term care.
people are DOING things on social networking sites
by: Lynette Webb
Danah Boyd is one of my favourite researchers in the field of online community and social networking, I love her style of writing. This quote comes from a paper she wrote explaining why MySpace was different to Friendster, and in particular, why she believes MySpace isn’t going to go the same way and be superceded by another site - at least not in the short term.
Continue reading "people are DOING things on social networking sites" »
December 21, 2006
PREDICTION in 2007 social networking will get even bigger and more diverse
by: Lynette Webb (with Dan Calladine)
Currently there remains the perception that social networking is mostly just for teens. In 2007 this will begin to change. Even though by year-end not everyone will have a Myspace (or Bebo or…) account, it will cease to be considered an unusual thing for "a grownup" to have, even if they do not refer to it as social networking, for example Linked In.
Continue reading "PREDICTION in 2007 social networking will get even bigger and more diverse" »
PREDICTIONS buzzword for 2007 will be amplification
by: Lynette Webb (with Dan Calladine)
In 2006 the "long tail" concept seemed to pop up at every turn. In 2007 we think a similar buzz will be felt in marketing circles around the concept of Amplification. In a nutshell, amplification is about tapping into the power of word of mouth.
Continue reading "PREDICTIONS buzzword for 2007 will be amplification" »
Deal or No Deal
by: Roger Dooley
The wildly popular television game show, Deal or No Deal, is a televised neuroeconomics experiment (or would be if you could scan the brains of the participants as they played): each week, contestants choose to accept a fixed amount of money, or keep playing with the possibility of a still-higher payoff.
9. Stop being a cost center
by: Jon Miller
Too many CEOs and CFOs think of marketing as a cost center. Left unchanged, this attitude makes it almost impossible for a CMO to succeed. Take the following example, courtesy of Anne Holland at MarketingSherpa:
December 20, 2006
Aligning Corporate Strategy and Social Responsibility on Climate Change
by: David Wigder
In a recent Harvard Business Review article, “Strategy & Society” (Dec, 2006), Michael Porter and Mark Kramer present a strategic framework for linking strategy with corporate social responsibility (CSR).
Continue reading "Aligning Corporate Strategy and Social Responsibility on Climate Change" »
PREDICTIONS in 2007 the true potential of online video will be unlocked
by: Lynette Webb (with Dan Calladine)
Online video has blossomed in 2006 but that's nothing compared to what's coming.
The driving force behind the rise of online video so far has been user-generated content - whether it be amateur footage or pillaged from TV.
Continue reading "PREDICTIONS in 2007 the true potential of online video will be unlocked" »
PREDICTION by next xmas participating in virtual worlds will be just another entertainment pasttime
by: Lynette Webb (with Dan Calladine)
Once upon a time, not that long ago, the idea of grown adults choosing to spend time relaxing of an evening playing on a Playstation (or Xbox or Gamecube…) was deemed a little odd and antisocial. Now console gaming has gone mainstream and it’s utterly normal. We believe the same change in perspective will happen with their online relations, ‘virtual worlds’.
Ten Questions with Marti Nyman
by: Guy Kawasaki
Marti Nyman is “director of global innovation networks” for Best Buy. This means that his job is to find leading-edge, cool stuff for Best Buy—and yes, he gets paid to do this.
December 19, 2006
Web20 Puts Production in Hands of Many but Rewards in Hands of Few
by: Lynette Webb
Nicholas Carr at Rough Type blog brings an interesting perspective to the economics of Web 2.0. He points out that even though there is a "Long Tail" in terms of content, this isn't reflected in the way monetary rewards are distributed and that, if anything, Web 2.0 has increased this concentration.
Continue reading "Web20 Puts Production in Hands of Many but Rewards in Hands of Few" »
PREDICTION 2008 will mark the long awaited start of the mobile content era
by: Lynette Webb (with Dan Calladine)
Given the over-hype and failures of the past, in saying that mobile content will properly arrive in Europe I feel a bit like the boy who cried wolf! It’s been said so often before and failed to materialise, but this year there are some positive signs that make me think that at last we’re nearing a tipping point.
Continue reading "PREDICTION 2008 will mark the long awaited start of the mobile content era" »
Putting the Fun In Functional - Game Mechanics and Social Media
by: Karl Long
This is a great presentation from Shufflebrain that talks about game mechanics in the context of social software. This is a wonderful expression of something that I have felt intuitively about social media for some time, but have never been able to articulate.
Continue reading "Putting the Fun In Functional - Game Mechanics and Social Media" »
December 18, 2006
The Hungry Customer
by: Roger Dooley
Food marketers love hungry customers as they are certainly in a state where tantalizing images may be particularly effective. Oddly, it turns out that hungry people may take in all kinds of information more quickly. The New York Times recently reported on the findings of Yale researchers in Empty-Stomach Intelligence:
Wikis versus blogs as cultural commentary
by: David Jennings
Two years ago I created a wiki site about 69 Love Songs, my favourite album. I had in mind an evolving resource where people would add new perspectives on each song, so that it would grow in time to become a comprehensive guide to their many allusions, references and influences. At the time I first published the site, I wrote an account of its development and my hopes for it.
Continue reading "Wikis versus blogs as cultural commentary" »
Blogs, wikis, 'voice' and accountability
by: David Jennings
In the course of writing my book, I started by describing blogs and wikis as two examples of the same thing — user-generated content. Towards the end of the book, I came up against the ways in which they are opposites: blogs reinforce individual voices, points of view and attitudes, while wikis efface this individuality and the accountability that comes with it.
Continue reading "Blogs, wikis, 'voice' and accountability" »
Heroic brands
by: Jennifer Rice
Like heroic individuals, Heroic Brands are motivated by something bigger than themselves. They believe it just might be possible to change the world. Heros are usually ordinary people who end up doing extraordinary things; likewise, heroic brands might sell t-shirts or software or skin care, but they do it with the awareness and intention to make a much wider positive impact.
Words and meanings
by: Jennifer Rice
I've been thinking about brands that are making a difference in our lives and society, and I used the term "worthwhile brand" to define them. However, I don't think that term sets the bar high enough; as one reader commented, there are plenty of brands that are "worth" my time and effort.
Web Ink Now: Interruption Marketing Hall of Shame
by: David Polinchock
David Meerman Scott has started an Interruption Marketing Hall of Shame over at Web Ink Now and I thought that I would include his number 4 here. Valuable lesson here -- he's willing to boycott a mall he likes to visit because they chose to interrupt him, rather then engage him.
Continue reading "Web Ink Now: Interruption Marketing Hall of Shame" »
Airlines' High-Flying Waste
by: Joel Makower
The environmental impacts of air travel have come into the spotlight in recent years, due in large part to airlines' significant fuel use and resulting emissions -- and the fact that for many business people, hopscotching from hither to yon represents their biggest climate footprint.
8. Measure relationship depth
by: Jon Miller
As part of the lead management process, make sure to measure the "depth" of your relationship with a target company. By depth, I mean both the number of contact names you have at the company as well as the quality of the interactions you've had.
December 17, 2006
Influence from Consumer-Generated Content
by: David Wigder
An Interview with Flemming Madsen, Managing Director of Onalytica
The Internet is emerging as a powerful publishing platform for consumers to express their opinions, share ideas and influence others. Indeed, the volume of consumer-generated content – including blogs, message boards, social networks and chat/community group discussions – has grown exponentially in recent years.
Continue reading "Influence from Consumer-Generated Content" »
December 16, 2006
Music 2.0 Directory
by: David Jennings
Jason Herskowitz has started a wiki site so we can all collate examples of different kinds of new-generation music sites.
Florida’s Unfair Reputation
by: Dick Stroud
Whenever anybody talks of Florida there is normally some reference to it being the old people’s state.
December 15, 2006
most people over 30 have trouble grasping why would want digital version of yourself
by: Lynette Webb
There used to be all this talk of the “digital divide” and it was between the haves & the have-nots in terms of what they could afford. But I think there is an even bigger gulf in mindset between the generations. It’s the difference between “digital natives” and “digital immigrants” as per Rupert Murdoch www.flickr.com/photos/lynetter/322112273/
children influenced nearly half of all US household spending in 2005
by: Lynette Webb
This is one of those things that’s common knowledge, but it’s still nice when you stumble across some numbers (or at least educated estimates) to reinforce.
Continue reading "children influenced nearly half of all US household spending in 2005" »
in digital age anytime step outside your door you risk ridicule
by: Lynette Webb
The quote says it all really. It comes from a Newsweek article that asked, “will fear of exposure on the Internet cause people to lose every day spontaneity?”.
Continue reading "in digital age anytime step outside your door you risk ridicule" »
people see 1mb of information a second
by: Lynette Webb
The concept of information overload is an old chestnut… but I’ve not seen it expressed so bluntly in these terms before. No wonder my hard drive fills up so quick...
today the idea of approximeeting is commonplace
by: Lynette Webb
This is another in my occasional series of ‘changing norms’… aiming to document stuff that we now take for granted as being an everyday pattern of life, but that not long ago was totally different.
Continue reading "today the idea of approximeeting is commonplace" »
Guardian: Kids' Brains Rot on Ads
By: Ilya Vedrashko
Guardian runs a particularly vitriolic rant about how advertising is corrupting today's youths:
on being virtual
by: danah boyd
Lately, i've become very irritated by the immersive virtual questions i've been getting. In particular, "will Web3.0 be all about immersive virtual worlds?"
Good vs. Worthwhile
by: Jennifer Rice
I'd like to elaborate on this morning's post on Worthwhile brands, ask a lot of questions, and then open this up for discussion.
Worthwhile Brands
by: Jennifer Rice
In the next few posts I'm going to play around with the idea of a worthwhile brand. I like this term because a) it's not overused, b) it implies important, valuable and rewarding.
December 14, 2006
Key Is to Produce Something that Pulls People Together and Gives Them Something to Do
by: Lynette Webb
There's a great discussion happening online about "transmedia planning", which some are mooting as a replacement for the 'media-neutral planning' concept.
i'm a digital immigrant - may never become a native but need to assimilate
by: Lynette Webb
Here’s another old quote that I had reason to resurrect recently. I really like the terminology “digital immigrant” and “digital native”.
Continue reading "i'm a digital immigrant - may never become a native but need to assimilate" »
MediaPost Publications - WPP's Sorrell: We Have Met the 'Frienemy' and It is Google - 12/05/2006
by: David Polinchock
No disrespect to Mr., Sorrel, but his recent statements about seeing the frenemy and it being Google completely misses the challenges facing the advertising industry. The correct statement should be "I have seen the frenemy -- and it is us."
Debunking the MySpace 'Revolution' and its Effect on the Charts
by: David Jennings
The current issue of Word has a good sceptical article by Peter Robinson on the promotion of new music through the Net in general and MySpace in particular.
Continue reading "Debunking the MySpace 'Revolution' and its Effect on the Charts" »
ROI of Second Life
By: Ilya Vedrashko
Posted a few thoughts about the value of participating in Second Life and similar worlds over at HHCC blog along with some slides from recent presentations. Two sidenotes: 1) Huge thanks to FutureLab and MITX for having me speak; 2) Slideshare rocks.
Interactivity May Cause False Memories
By: Ilya Vedrashko
"Although object-interactivity will likely improve memory of associations compared to static pictures and text, it may lead to the creation of vivid internally-generated recollections that pose as real memories. Consequently, compared to information conveyed via static pictures and text, object-interactivity may cause people to falsely recognize more non-presented features."
Henry Jenkins Responds To Planners
By: Ilya Vedrashko
For those of you following the lively debate around the newly minted concept of transmedia planning, Henry Jenkins just published his response in two parts (part 1, part 2).
December 13, 2006
7. Lead nurturing 101
by: Jon Miller
So you’ve managed to get a potential customer to register on your landing page. Congratulations! What do you do now?
Comedy and Marketing
by: Roger Dooley
Our recent post, Laughing Matter: Priming and Mirroring, cited new research showing that hearing the sound of laughter produced a response in subject’s brain in the premotor cortical region, triggering an unconscious smile and apparently preparing the subject to laugh.
Laughing Matter: Priming and Mirroring
by: Roger Dooley
We’re always interested when neuroscience research shows how people respond to external cues, and some new research into the effects of sounds may well have neuromarketing implications.
Working Purposefully
by: Jennifer Rice
I haven’t written in a while, I know. I find that when I’m resisting something, it’s a sign that I need to do some thinking and reevaluation. So that’s exactly what I’ve been doing, and it’s time to start sharing my thoughts.
December 12, 2006
An Alternate Approach to Product Innovation: the Lombardy Design Cluster
By: John Caddell
Tired of reading about open innovation? According to Professor Roberto Verganti in this month's Harvard Business Review (link to article), the Lombardy design cluster--a closely-linked group of furniture, lighting, and kitchen products companies in northern Italy--uses a different method to create their innovative products: what he calls "innovation through design."
Continue reading "An Alternate Approach to Product Innovation: the Lombardy Design Cluster" »
Internet Still on Day One
by: Lynette Webb
This is a really old quote - 5 years old already! - but it's still one of my favourites... I finally had a reason to turn it into a Flickr slide last week. I think the quote is even more resonant now - at the time he said this, it was before the whole social networking/web2.0 buzz - so you can look back even now and see how far we've progressed.
media meshing in europe
by: Lynette Webb
This data isn’t particularly surprising - we’ve known directionally this was the case from personal experience & other studies - but it’s still useful to have a general indicator for Europe.
Click image to enlarge.
multitasking has reached warp speed.png
by: Lynette Webb
Continue reading "multitasking has reached warp speed.png" »
uk accounts for 10-25 percent of TV piracy online
by: Lynette Webb
This has been coming for a while…. After all, if TV stations insist on showing programmes months after their US airdate, such that you can’t join in online discussions about the shows because of geographical discrimination, they can’t be surprised when people find their own solution. I do find it surprising though that the UK accounts for such a high proportion - perhaps it’s because now that legal download options are available to the US, people there are using those instead?
Continue reading "uk accounts for 10-25 percent of TV piracy online" »
Experience Manifesto: Charmin Bathrooms in Times Square
by: David Polinchock
Erik Hauser over at the Experiential Marketing Forum posted these facts from Ryan over at the Gigunda Group about the Charmin Experience in Times Square.
Continue reading "Experience Manifesto: Charmin Bathrooms in Times Square" »
Brain Fitness and Selling Neuroscience
by: Roger Dooley
It’s been a while since we posted Marketing Neuroscience: Brain Fitness, and I’ve noticed that interest in the entire brain fitness and cognitive enhancement area seems to be heating up.
December 11, 2006
Microsoft + Design
By: David Armano
Quick, what do you think of when you hear the word Microsoft?
Techie?
Big?
Slow moving?
Bill Gates?
Windows?
Design...?
My Next Book: Letting a Hundred Flowers Blossom
By: Guy Kawasaki
It’s been two years since The Art of the Start hit the streets, and I’m ready to write another book. I have some ideas, but I'd like to tap the “wisdom of the crowd” in order to ensure that it appeals to “the long tail” in this “Web 2.0” world. :-)
Continue reading "My Next Book: Letting a Hundred Flowers Blossom" »
YouTube Releases Test Tube - A Feature Incubator
By: Karl Long
For many years web design was an unnatural paring of graphic design, software design and product design, all of these disciplines assumed that there was an endpoint that was “done”.
Continue reading "YouTube Releases Test Tube - A Feature Incubator" »
December 10, 2006
Reports: Future of Internet, Web Video
By: Ilya Vedrashko
Two reports I should've posted about earlier:
- From Pew Internet, Future of the Internet II with responses to 7 scenarios from 700+ thinkers.
- From Scott Kirsner, a book on Future of Web Video full of stats and interviews with key players.
Original Post: http://adverlab.blogspot.com/2006/12/reports-future-of-internet-web-video.html
Why Do Boomers Plan to Work So Long?
by: Dick Stroud
Isn’t it great when you come upon a ‘research’ paper that contains some decent research and is written in an accessible style. If you have every stayed awake wondering why Boomers plan to work so long then this is the document for you.
Jazz Blogs Curate a 'Lost' Period
by: David Jennings
There's an interesting article on jazz blogs in yesterday's New York Times (registration may be required shortly), which touches on several themes that I cover in the book:
December 9, 2006
Success = Business Model Design AND Implementation
Many people talking about business models fail to distinguish between business model design and business model implementation/execution. Yet, it is crucial to realize the difference between the two because they both require very different skills.
Continue reading "Success = Business Model Design AND Implementation" »
6. Manage leads – don’t generate demand
by: Jon Miller
Forrester recently published research titled "How Mature Is B2B Lead Management?" in which they claim that B2B marketers who shift their focus from “demand generation” to “lead management” are twice as productive.
Continue reading "6. Manage leads – don’t generate demand" »
December 8, 2006
Mega Reach with Micro Marketing
by: Josh Hawkins
Mollie Spilman, CMO of Advertising.com, has an article at iMedia extolling the benefits of advertising networks for marketers who are trying to achieve reach objectives.
DowntownWomensClub.com Survey
by: Dick Stroud
DowntownWomensClub.com, a women’s network and career website, surveyed 500+ businesswomen across three generations about their shopping habits, both online and off.
Follow-up: Embedding Ads into YouTube Players
By: Ilya Vedrashko
A recent post about embedding ads into YouTube players to solve the monetization problem has attracted a suprising amount of attention and a number of great comments.
Continue reading "Follow-up: Embedding Ads into YouTube Players" »
December 7, 2006
Value Proposition Design Template
In some of our consulting work we were asked to help describe in a more structured way a company’s value proposition. To do this we came up with a template as illustrated in the image accompanying this blog. Alternatively, you can also download the “value proposition design template” as a word template from our website.
Business Model Innovation and Change
To illustrate business model change and innovation we have come up with a graphical representation of business model innovation that builds on the business model innovation cycle.
Click image to enlarge.
The Business Model Innovation Cycle: From Environmental Framing to Implementation
The Business Model Innovation Cycle (beta version) contains 4 phases: Environmental Framing > Business Model Innovation > Organizational Design > Business Model Innovation > Environmental Re-Framing…
Click image to enlarge.
Welcome to Sebastian Campion
Technical hiccups meant it took a bit (lot ?) longer than expected to get his posts on line, yet today we're proud to announce Sebastian Campion as a new blogger on the Futurelab block. Sebastian is currently working in the Concept and Innovation Team at Design & Communication Agency 1508 A/S in Copenhagen, Denmark.
Peanut Butter Wisdom
By: David Armano
"I've heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular.
I hate peanut butter. We all should."
Grand Theft Auto IV Will Have In-Game Ads
By: Ilya Vedrashko
Take-Two Interactive and Double Fusion are partnering to bring in ads in Take-Two's games, the next installment of GTA apparently among them. GameSpy quotes Paul Eibeler from TTI:
Continue reading "Grand Theft Auto IV Will Have In-Game Ads" »
Witnessing the Birth of An Entertainment Form
by: Gary Hayes
Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak.
Continue reading "Witnessing the Birth of An Entertainment Form " »
December 6, 2006
Low-price Companies Change Consumer Behaviour Permanently
By: John Caddell
There's a very interesting article in this month's Harvard Business Review entitled "Strategies to Fight Low-Cost Rivals" by London Business School professor Nirmalya Kumar. It's got lots to say about how traditional companies can compete with low-price insurgents.
Continue reading "Low-price Companies Change Consumer Behaviour Permanently" »
Social Networking and More Social Networking
by: Dick Stroud
Today the FT has had a veritable fest of articles about social networking with references to the 50-plus. Starting with an article about Eons, with a quote from the company’s head of strategy: “older people are starting to turn to social networking sites for a specific purpose - to find useful information or make a connection.”
Continue reading "Social Networking and More Social Networking" »
Friends, Friendsters, and Top 8: Writing community into being on social network sites
by: danah boyd
My new paper on friending practices in social network sites is officially live at First Monday. Friends, Friendsters, and Top 8: Writing community into being on social network sites
Are Carbon Offsets More Than Hot Air?
by: Joel Makower
A new report that rates providers of retail carbon offsets is out today, and even the anticipation of its publication has caused a flurry of anxiety among some of the 30 companies it reviewed.
More Stories - This Time, Listening
By: John Caddell
After my post last week about storytelling in business, I received a nice comment from Shawn Callahan of the Anecdote blog about using stories in business another way--about collecting and making sense of stories to understand deeply what's happening in a company. Shawn's ideas are summarized here.
5. Help buyers research early in the sales cycle
by: Jon Miller
Before the Internet, buyers got most of their information by talking directly with sales reps. As a result, it made sense for sales to engage with the customer early in the buying cycle.
Continue reading "5. Help buyers research early in the sales cycle" »
December 5, 2006
Offsetting Carbon in a Voluntary Market
by: David Wigder
An Interview with Adam Stein, VP of Marketing at TerraPass
Founded in 2003, the Chicago Climate Exchange (CCX) is the world’s first voluntary exchange for registering and trading emission allowances for gases that cause climate change.
Continue reading "Offsetting Carbon in a Voluntary Market" »
2006 In Your Words
By: David Armano
Last week I asked this question:
What was the most significant event/aspect of 2006 in regards to marketing, advertising or user experience?
I was able to capture some of your answers in the PDF associated with this post.
Ten Questions With Jackie Huba and Ben McConnell
By: Guy Kawasaki
Jackie Huba and Ben McConnell are the co-authors of Citizen Marketers: When People Are the Message.
Continue reading "Ten Questions With Jackie Huba and Ben McConnell" »
Second Generation Discovery Sites
by: David Jennings
There's an interesting set of issues raised by sites like Best MySpace Band, which add second-generation features to discovery sites like MySpace, Last.fm and so on.
E-Monday
by: Dick Stroud
This blog posting is not specific to the 50-plus, other than their contribution as online consumers.
December 4, 2006
Service Design h2h
Most of today's services - from public to the private sector - are designed to exclude human-to-human (h2h) interaction in order to make things more efficient and keep costs down to a minimum.
Job Opportunity: Move to Bentonville, Change the World!
by: Joel Makower
WANTED: One highly motivated, business-savvy, environmentally minded, entrepreneurial self-starter, looking to have a potentially worldchanging impact on how business gets done from a sustainability perspective. Must be willing to move to a small town in northwestern Arkansas. Inquire within.
Continue reading "Job Opportunity: Move to Bentonville, Change the World!" »
Of Focus Groups, Marketing and Social Influence in B2B
by: Joseph Mann
I recently re-read a post on Paul Dunlay's Buzz Marketing for Technology blog about social media's impact on marketing. He cited a study in Science magazine by Columbia University1 on how 'social influence' — people reacting to the recommendations of others — can drive consumer demand.
Continue reading "Of Focus Groups, Marketing and Social Influence in B2B" »
Surprising the Brain
by: Roger Dooley
Neuroscientists are getting closer to understanding how we are surprised by unexpected events. Dharshan Kumaran and Eleanor Maguire at the Wellcome Trust Centre for Neuroimaging at University College London have found that the hippocampus “predicts” what will happen next by automatically recalling an entire sequence of events in response to a single cue.
Passion Beats Resources Every Time
By: John Caddell
I had the opportunity to talk with a young man last week about his business idea. He reviewed his concept with me, and then sent his draft business plan. And, to be frank, it's got a long way to go before it can attract funding, channels, customers.
December 3, 2006
Must Watch Video: Shopping 2016
by: Alain Thys
We've been a bit quiet over the past few days because of a busy week at the Marketing 3 conference in the Netherlands, yet to make up, we wanted to bring you a few early Christmas presents in the form of key videos from the conference.
4. Practice attention marketing – and make it measurable
by: Jon Miller
Customers today have become adept at tuning out unwanted marketing. Personally, I am in the business of marketing, and yet still I tune out as much marketing as I can.
Continue reading "4. Practice attention marketing – and make it measurable" »
Hollywood, Through a Green Lens
by: Joel Makower
The entertainment industry and the environmental movement have long had a strong relationship, one that, for my money, is double-edged. On the one hand, Hollywood has enormous communications clout, to say the least. Through movies, TV shows, fashion, and celebrity status, the industry and its members have both mirrored and fomented social change.
The Venture Capital Aptitude Test (VCAT)
By: Guy Kawasaki
If you want additional proof that we’re in a bubble, here it is: young people are trying to get into the venture capital business again. I get several emails a week along these lines:
Continue reading "The Venture Capital Aptitude Test (VCAT)" »
Yahoo Brand Universe - A Product/Brand Focused Social Media Mashup Mini Site
By: Karl Long
In a very smart move Yahoo has identified 100 brands or properties that are very popular with its users and is using that as the basis for creating brand/product focused mini sites that pull together content from all over Yahoo.
Continue reading "Yahoo Brand Universe - A Product/Brand Focused Social Media Mashup Mini Site" »
Youth Brands Look to Grow Old Gracefully
by: Dick Stroud
Companies that have traditionally addressed a young audience try to tap into the growing market of older consumers – so the FT (German edition) says.
Continue reading "Youth Brands Look to Grow Old Gracefully" »
December 2, 2006
Analysis Paralysis And Finding Your Voice (again)
By: David Armano
Charline Li from Forrester is back at blogging after over a month-long hiatus. Her latest post provides a profound insight of what can happen when blogging and life collide and the perils of second guessing yourself—or in Charlene's own words, analysis paralysis:
Continue reading "Analysis Paralysis And Finding Your Voice (again)" »
Can Energy Efficiency Be as Sexy as Solar?
by: Joel Makower
It's long been axiomatic that energy efficiency is the awkward stepchild of renewables -- that is, that it's sexier to install cutting-edge renewable-energy technologies like solar panels than to engage in more prosaic (and less-visible) measures to get more value out of each BTU or barrel.
Continue reading "Can Energy Efficiency Be as Sexy as Solar?" »
What Extraordinary Things Can You Do With An Ordinary Product
By: Karl Long
Previously I blogged about the BlendTec blenders and I asked the question “does your company make something extraordinary” scamp commented that most companies don’t make extraordinary products.
Continue reading "What Extraordinary Things Can You Do With An Ordinary Product" »
Its All About the Internet
by: Dick Stroud
OFCOM is publishing reports as if they are going out of style. Another presentation has just hit the street (Communications & Convergence - Challenges for the 21st Century Digital Economies).
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