Billboards in Google Earth
By: Ilya Vedrashko
Bright GIS rents out billboard space all around the (virtual but real) world: "Promote your business through our world-wide network of hundreds of Google Earth Virtual Billboards.
On this blog we assemble the world's sharpest minds in marketing and strategy innovation. People who spark exceptional insights in their field of expertise and inspire their readers to action.
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Contributing Blogs
February 28, 2007
Story v. Essay
Kraft seeks Ultimate boost | Chicago Tribune
by: David Polinchock
The Chicago Tribune has a good article about the new Kraft pizzeria opening later this month in Chicago for DiGiorno Ultimate. In discussing the new product line, here's what Kraft had to say:
Continue reading "Kraft seeks Ultimate boost | Chicago Tribune" »
February 27, 2007
Starbucks: Survival of the Most Innovative
by: Dominic Basulto
The now-infamous leaked Starbucks memo from Chairman Howard Schultz, in which he deplored the growing commoditization of the Starbucks brand, is continuing to generate commentary on the official Starbucks Gossip blog.
Continue reading "Starbucks: Survival of the Most Innovative" »
Proposing a value-adding middleman for innovation
by: John Caddell
In March's upcoming Harvard Business Review, Professors Mohan Sawhney of Northwestern Unversity and Satish Nambisan of Rensselaer Polytechnic Institute define a valuable emerging role in the open innovation process--what they call an "innovation capitalist."
Continue reading "Proposing a value-adding middleman for innovation" »
Beyond Data
By: David Armano
In the early 1700's—a curious, intelligent and good natured soul by the name of Ben Franklin was faced with a problem. In his time spent working with agriculture, he had made a simple discovery. He discovered that plaster made grains and grasses grow better. The problem was that his neighbors did not believe him.
February 26, 2007
Another ad with a 70-plus
by: Dick Stroud
Match.com is targeting single boomers the fastest-growing subscriber age group. The company says that since 2000, the number of boomers is up 350% to 1.7 million – that is 11% of its membership.
Instant expert, in just seven steps
by: Dominic Basulto
Walter Derzko of the Smart Economy blog explains that becoming an instant expert within any field is simply a matter of learning how to deal with the information overload, while at the same time, creating an "issues dashboard" that will enable you to understand the context behind the idea.
Towards Carbon Neutral Communities
'Designs of the Time 07' (Dott 07) is a program of grass-root community projects taking place this year in North East England.
Who's the Next Skype of Private Banking?
I'm a little bit obsessed with the question of who could become the next Skype of private banking since I started doing research in this area. I'm wondering if the private banking and wealth management sector could be just as vulnerable to disruption as any other "ordinary" industry (e.g. Skype in the Telecom market, EasyJet in air transport, ...).
Continue reading "Who's the Next Skype of Private Banking?" »
February 25, 2007
California's Bold STEP Toward Sustainable Mobility
by: Joel Makower
For all the recent attention being given to alternative-fueled vehicles -- the Prius, Tesla, Volt, and all the rest -- very little has been given to the larger system of mobility in which such vehicles must operate. What is the role of engineers, planners, architects, designers, and others in creating more sustainable transportation systems, not just greener vehicles? After all, if we're commuting long distances or are stuck in endless traffic jams, even the cleanest cars won't help us much.
Continue reading "California's Bold STEP Toward Sustainable Mobility" »
SNOOTS ONLY By SUZANNE KAPNER - Business - New York Post Online Edition
by: David Polinchock
I was going to write about this maybe being a NY thing, but then I thought about a small jewelry store that I went into in Cusco, Peru, where the owner of the store met you at the door, read your aura and then decided if you could come in or not. And yes, we ended up spending about $300 there!
Continue reading "SNOOTS ONLY By SUZANNE KAPNER - Business - New York Post Online Edition" »
February 24, 2007
P&G's acquisition of MDVIP - interesting idea
by: Dick Stroud
P&G recently announced acquisition of a stake in MDVIP, in which physicians keep practices small and focus on preventive care for fee-paying patients
Continue reading "P&G's acquisition of MDVIP - interesting idea" »
Big List of B2B Marketing Blogs
by: Jon Miller
Here are over 50 blogs that talk about B2B marketing, as well as a few that focus on selling, search engine marketing, and copy writing. I will update (add or remove) the list as I change the B2B marketing blogs that I track.
Getting Real About B2B Marketing
There are many who consider marketing in B2B to mainly concern itself with "the art of printing the corporate brochure". Not Jon Miller. As the latest contributor on the Futurelab blog, Jon explores new ideas and techniques in B2B marketing both on the web and in real life (yes, that still exists :-)
To Monetise or Not : Lessons from Chess
by: Iqbal Mohammed
In a recent column for Campaign, Russell Davies writes that the difference between the previous dotcom boom and the current one is the seeming indifference of current digital media startup brands towards monetisation. Which is why, he concludes, the incumbent media owners will have to figure out how to compete with someone who's happy working for free - or for comparatively little.
Continue reading "To Monetise or Not : Lessons from Chess" »
February 23, 2007
Sex Doesn’t Sell?
by: Roger Dooley
A new study suggests that ads on sexy television shows don’t perform as well as those on tamer fare, and that advertisers need to look beyond the audience size and demographics in planning ad placements. APR’s Marketplace radio show reports,
Panel of Web Community Founders: Utter Defiance of the "Venture Capital" Model
by: Guy Kawasaki
At the CommunityNext conference I moderated this panel with the founders of six very successful web properties.
Continue reading "Panel of Web Community Founders: Utter Defiance of the "Venture Capital" Model" »
A Wake Up Call From Big Blue
by: Josh Hawkins
In a new report released by IBM's Institute for Business Value, the technology giant urges commercial media owners pursue distribution strategies that engage with communities driven by user-generated content.
Big List of (138) B2B Marketing Blogs
by: Jon Miller
Here are 138 blogs that talk about B2B marketing, as well as a few that focus on selling, search engine marketing, and copy writing. I will update (add or remove) the list as I change the B2B marketing blogs that I track.
Here are 138 blogs that talk about B2B marketing, as well as a few that focus on selling, search engine marketing, and copy writing. I will update (add or remove) the list as I change the B2B marketing blogs that I track.
Green Marketing Leverages Social Networking on MySpace
by: David Wigder
Social networking sites such as MySpace, Friendster and Facebook have become enormously popular, with membership topping 200 million today. Such sites allow users to create personal profiles and interact with others by sharing content and communicating through IM and chat. Users establish links to each other, creating networks that facilitate the sharing of information between friends and introductions between strangers.
Continue reading "Green Marketing Leverages Social Networking on MySpace" »
February 22, 2007
Innovation as a "transitional iteration"
by: Dominic Basulto
In the current issue of New York Magazine, Kurt Andersen describes the changing dynamics of the media business, with a focus on how established media outlets like the New York Times and Washington Post are dealing with the explosion in popularity of online video.
Continue reading "Innovation as a "transitional iteration"" »
JetBlue: The rise and fall of an innovator
by: Dominic Basulto
The past two weeks have been rough for JetBlue. Just before Valentine's Day, the snow and ice that swept through the Northeast paralyzed the airline company's operations in New York, leaving customers stranded on planes for up to 10 hours at a time.
Continue reading "JetBlue: The rise and fall of an innovator" »
Are there any tangible signs that Web 2.0 is an other bubble?
by: Yann Gourvennec
Since the beginning, the Web 2.0 craze has triggered thoughts by many an observer as to whether the concept was a fad, a bubble or even just a rehash of earlier Internet ideas that failed. Now, as in this WSJ article, debating this subject is pretty much a matter of ‘yes I’m right’ ‘no, he isn’t!’
Continue reading "Are there any tangible signs that Web 2.0 is an other bubble?" »
Listen to stories to assess organizational change
by: John Caddell
Picture this. You're VP of sales, six months into the implementation of a new sales process, and you haven't moved your numbers one iota, after spending hundreds of thousands of dollars on systems and training and at least that much in lost productivity.
Continue reading "Listen to stories to assess organizational change" »
CMPAA | Stop Pre-Movie Commercials! - Theater ads.
by: David Polinchock
Wow. Now this is taking a stand. You can actually print a sign for your seat that says:
"This patron is avoiding cinema advertising and will return when the feature begins."
Continue reading "CMPAA | Stop Pre-Movie Commercials! - Theater ads." »
February 21, 2007
Meet Ed: Experience Diamond
By: David Armano
Update: Check out this story about a little boy named "Eddie". Delightful.
Time to put some principles from Made to Stick into practice. Last year, I posted a visual of The Holy Trinity of Experience Design. I've been wanting to update this for a while.
Price Tag Psychology
by: Roger Dooley
Retail price tags are disappearing, as documented by MSNBC’s Bob Sullivan in Whatever Happened to Price Tags?.
The Corporate Climate Juggernaut
by: Joel Makower
The relentless march of climate studies, research reports, and major initiatives that has come forth during this fledgling year has been breathtaking, to say the least. There's a new one this week. But first, consider that the following have been unleashed during 2007's first 50 days:
February 20, 2007
How Toyota became the most innovative car company in the world
by: Dominic Basulto
This weekend's New York Times Magazine featured a great cover story on Toyota, which explained how the Japanese company has become the acknowledged leader in the global automobile industry.
Continue reading "How Toyota became the most innovative car company in the world" »
musing on making things real
by: danah boyd
"The presence of others who see what we see and hear what we hear assures us of the reality of the world and ourselves." -- Hannah Arendt
Ten Questions With Michael Raynor
By: Guy Kawasaki
Michael Raynor has a doctorate of business administration from Harvard and works for a big-name consulting firm so I had to overcome several deep-seated prejudices to read his new book The Strategy Paradox: Why Committing to Success Leads to Failure (and What To Do About It).
The Pain of Buying
by: Roger Dooley
We recently reported on important new neuroeconomics research in Brain Scans Predict Buying Behavior. This study is the first that attempts to correlate fMRI brain scan data with actual purchasing behavior.
February 19, 2007
In Order to Exist Online We Must Write Ourselves into Being
by: Lynette Webb
A few days ago I got 'meme-tagged'... thanks Alan. broadstuff.com/archives/153-Putting-the-Me-in-Memetics.html
Continue reading "In Order to Exist Online We Must Write Ourselves into Being" »
Greening The Greys - dreadful report title
by: Dick Stroud
I encountered this research a few weeks ago and published a blog item. The slant then was that the over-50s are sceptical of climate change.
The final report is now published and the ‘conclusions’ are finding their way into the mainstream press. In many ways this is report is a microcosm of the whole climate change debate.
Continue reading "Greening The Greys - dreadful report title" »
Phone Battery Street Charching Services
Jan Chipchase is Principal Researcher in the User Experience Group of Nokia Research Center. A part of his fascinating job is to observe and describe how different cultures use mobile technologies differently - often in ways unintended or unpredicted by the industry that he represents.
Continue reading "Phone Battery Street Charching Services" »
February 17, 2007
Who Wants to Grow Revenue?
by: Jon Miller
Who wants to grow revenue? CMOs do, at least according to a survey by Red Herring that asked senior marketers "What Keeps CMOs up at Night?" The survey was conducted a part of Red Herring's CMO Conference, held Feb 4-6, 2007.
I Digg Dell
By: Stefan Kolle
Dell lately really seems to get it. After their Direct2Dell blog was launched last year, helping to ease a lot of the DellHell pain, now Dell Ideastorm has been launched. Ideastorm allows visitors to make suggestions to improve the Dell experience.
Neuroethics vs. Neuromarketing
by: Roger Dooley
There has been interest in neuroethics for years - the ethical dilemmas involved in everything from brain scans to cognitive enhancement drugs have been long apparent to neuroscientists.