Robotic Evolution
by: Dominic Basulto
As New Scientist Tech points out, it will soon be possible to "evolve" colonies of robots that are able to think, act and even pass on their robotic DNA to future generations:
On this blog we assemble the world's sharpest minds in marketing and strategy innovation. People who spark exceptional insights in their field of expertise and inspire their readers to action.
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Contributing Blogs
February 28, 2007
Billboards in Google Earth
By: Ilya Vedrashko
Bright GIS rents out billboard space all around the (virtual but real) world: "Promote your business through our world-wide network of hundreds of Google Earth Virtual Billboards.
Story v. Essay
Kraft seeks Ultimate boost | Chicago Tribune
by: David Polinchock
The Chicago Tribune has a good article about the new Kraft pizzeria opening later this month in Chicago for DiGiorno Ultimate. In discussing the new product line, here's what Kraft had to say:
Continue reading "Kraft seeks Ultimate boost | Chicago Tribune" »
February 27, 2007
Starbucks: Survival of the Most Innovative
by: Dominic Basulto
The now-infamous leaked Starbucks memo from Chairman Howard Schultz, in which he deplored the growing commoditization of the Starbucks brand, is continuing to generate commentary on the official Starbucks Gossip blog.
Continue reading "Starbucks: Survival of the Most Innovative" »
Proposing a value-adding middleman for innovation
by: John Caddell
In March's upcoming Harvard Business Review, Professors Mohan Sawhney of Northwestern Unversity and Satish Nambisan of Rensselaer Polytechnic Institute define a valuable emerging role in the open innovation process--what they call an "innovation capitalist."
Continue reading "Proposing a value-adding middleman for innovation" »
Beyond Data
By: David Armano
In the early 1700's—a curious, intelligent and good natured soul by the name of Ben Franklin was faced with a problem. In his time spent working with agriculture, he had made a simple discovery. He discovered that plaster made grains and grasses grow better. The problem was that his neighbors did not believe him.
February 26, 2007
Another ad with a 70-plus
by: Dick Stroud
Match.com is targeting single boomers the fastest-growing subscriber age group. The company says that since 2000, the number of boomers is up 350% to 1.7 million – that is 11% of its membership.
Instant expert, in just seven steps
by: Dominic Basulto
Walter Derzko of the Smart Economy blog explains that becoming an instant expert within any field is simply a matter of learning how to deal with the information overload, while at the same time, creating an "issues dashboard" that will enable you to understand the context behind the idea.
Towards Carbon Neutral Communities
'Designs of the Time 07' (Dott 07) is a program of grass-root community projects taking place this year in North East England.
Who's the Next Skype of Private Banking?
I'm a little bit obsessed with the question of who could become the next Skype of private banking since I started doing research in this area. I'm wondering if the private banking and wealth management sector could be just as vulnerable to disruption as any other "ordinary" industry (e.g. Skype in the Telecom market, EasyJet in air transport, ...).
Continue reading "Who's the Next Skype of Private Banking?" »
February 25, 2007
California's Bold STEP Toward Sustainable Mobility
by: Joel Makower
For all the recent attention being given to alternative-fueled vehicles -- the Prius, Tesla, Volt, and all the rest -- very little has been given to the larger system of mobility in which such vehicles must operate. What is the role of engineers, planners, architects, designers, and others in creating more sustainable transportation systems, not just greener vehicles? After all, if we're commuting long distances or are stuck in endless traffic jams, even the cleanest cars won't help us much.
Continue reading "California's Bold STEP Toward Sustainable Mobility" »
SNOOTS ONLY By SUZANNE KAPNER - Business - New York Post Online Edition
by: David Polinchock
I was going to write about this maybe being a NY thing, but then I thought about a small jewelry store that I went into in Cusco, Peru, where the owner of the store met you at the door, read your aura and then decided if you could come in or not. And yes, we ended up spending about $300 there!
Continue reading "SNOOTS ONLY By SUZANNE KAPNER - Business - New York Post Online Edition" »
February 24, 2007
P&G's acquisition of MDVIP - interesting idea
by: Dick Stroud
P&G recently announced acquisition of a stake in MDVIP, in which physicians keep practices small and focus on preventive care for fee-paying patients
Continue reading "P&G's acquisition of MDVIP - interesting idea" »
Big List of B2B Marketing Blogs
by: Jon Miller
Here are over 50 blogs that talk about B2B marketing, as well as a few that focus on selling, search engine marketing, and copy writing. I will update (add or remove) the list as I change the B2B marketing blogs that I track.
Getting Real About B2B Marketing
There are many who consider marketing in B2B to mainly concern itself with "the art of printing the corporate brochure". Not Jon Miller. As the latest contributor on the Futurelab blog, Jon explores new ideas and techniques in B2B marketing both on the web and in real life (yes, that still exists :-)
To Monetise or Not : Lessons from Chess
by: Iqbal Mohammed
In a recent column for Campaign, Russell Davies writes that the difference between the previous dotcom boom and the current one is the seeming indifference of current digital media startup brands towards monetisation. Which is why, he concludes, the incumbent media owners will have to figure out how to compete with someone who's happy working for free - or for comparatively little.
Continue reading "To Monetise or Not : Lessons from Chess" »
February 23, 2007
Sex Doesn’t Sell?
by: Roger Dooley
A new study suggests that ads on sexy television shows don’t perform as well as those on tamer fare, and that advertisers need to look beyond the audience size and demographics in planning ad placements. APR’s Marketplace radio show reports,
Panel of Web Community Founders: Utter Defiance of the "Venture Capital" Model
by: Guy Kawasaki
At the CommunityNext conference I moderated this panel with the founders of six very successful web properties.
Continue reading "Panel of Web Community Founders: Utter Defiance of the "Venture Capital" Model" »
A Wake Up Call From Big Blue
by: Josh Hawkins
In a new report released by IBM's Institute for Business Value, the technology giant urges commercial media owners pursue distribution strategies that engage with communities driven by user-generated content.
Big List of (138) B2B Marketing Blogs
by: Jon Miller
Here are 138 blogs that talk about B2B marketing, as well as a few that focus on selling, search engine marketing, and copy writing. I will update (add or remove) the list as I change the B2B marketing blogs that I track.
Here are 138 blogs that talk about B2B marketing, as well as a few that focus on selling, search engine marketing, and copy writing. I will update (add or remove) the list as I change the B2B marketing blogs that I track.
Green Marketing Leverages Social Networking on MySpace
by: David Wigder
Social networking sites such as MySpace, Friendster and Facebook have become enormously popular, with membership topping 200 million today. Such sites allow users to create personal profiles and interact with others by sharing content and communicating through IM and chat. Users establish links to each other, creating networks that facilitate the sharing of information between friends and introductions between strangers.
Continue reading "Green Marketing Leverages Social Networking on MySpace" »
February 22, 2007
Innovation as a "transitional iteration"
by: Dominic Basulto
In the current issue of New York Magazine, Kurt Andersen describes the changing dynamics of the media business, with a focus on how established media outlets like the New York Times and Washington Post are dealing with the explosion in popularity of online video.
Continue reading "Innovation as a "transitional iteration"" »
JetBlue: The rise and fall of an innovator
by: Dominic Basulto
The past two weeks have been rough for JetBlue. Just before Valentine's Day, the snow and ice that swept through the Northeast paralyzed the airline company's operations in New York, leaving customers stranded on planes for up to 10 hours at a time.
Continue reading "JetBlue: The rise and fall of an innovator" »
Are there any tangible signs that Web 2.0 is an other bubble?
by: Yann Gourvennec
Since the beginning, the Web 2.0 craze has triggered thoughts by many an observer as to whether the concept was a fad, a bubble or even just a rehash of earlier Internet ideas that failed. Now, as in this WSJ article, debating this subject is pretty much a matter of ‘yes I’m right’ ‘no, he isn’t!’
Continue reading "Are there any tangible signs that Web 2.0 is an other bubble?" »
Listen to stories to assess organizational change
by: John Caddell
Picture this. You're VP of sales, six months into the implementation of a new sales process, and you haven't moved your numbers one iota, after spending hundreds of thousands of dollars on systems and training and at least that much in lost productivity.
Continue reading "Listen to stories to assess organizational change" »
CMPAA | Stop Pre-Movie Commercials! - Theater ads.
by: David Polinchock
Wow. Now this is taking a stand. You can actually print a sign for your seat that says:
"This patron is avoiding cinema advertising and will return when the feature begins."
Continue reading "CMPAA | Stop Pre-Movie Commercials! - Theater ads." »
February 21, 2007
Meet Ed: Experience Diamond
By: David Armano
Update: Check out this story about a little boy named "Eddie". Delightful.
Time to put some principles from Made to Stick into practice. Last year, I posted a visual of The Holy Trinity of Experience Design. I've been wanting to update this for a while.
Price Tag Psychology
by: Roger Dooley
Retail price tags are disappearing, as documented by MSNBC’s Bob Sullivan in Whatever Happened to Price Tags?.
The Corporate Climate Juggernaut
by: Joel Makower
The relentless march of climate studies, research reports, and major initiatives that has come forth during this fledgling year has been breathtaking, to say the least. There's a new one this week. But first, consider that the following have been unleashed during 2007's first 50 days:
February 20, 2007
How Toyota became the most innovative car company in the world
by: Dominic Basulto
This weekend's New York Times Magazine featured a great cover story on Toyota, which explained how the Japanese company has become the acknowledged leader in the global automobile industry.
Continue reading "How Toyota became the most innovative car company in the world" »
musing on making things real
by: danah boyd
"The presence of others who see what we see and hear what we hear assures us of the reality of the world and ourselves." -- Hannah Arendt
Ten Questions With Michael Raynor
By: Guy Kawasaki
Michael Raynor has a doctorate of business administration from Harvard and works for a big-name consulting firm so I had to overcome several deep-seated prejudices to read his new book The Strategy Paradox: Why Committing to Success Leads to Failure (and What To Do About It).
The Pain of Buying
by: Roger Dooley
We recently reported on important new neuroeconomics research in Brain Scans Predict Buying Behavior. This study is the first that attempts to correlate fMRI brain scan data with actual purchasing behavior.
February 19, 2007
In Order to Exist Online We Must Write Ourselves into Being
by: Lynette Webb
A few days ago I got 'meme-tagged'... thanks Alan. broadstuff.com/archives/153-Putting-the-Me-in-Memetics.html
Continue reading "In Order to Exist Online We Must Write Ourselves into Being" »
Greening The Greys - dreadful report title
by: Dick Stroud
I encountered this research a few weeks ago and published a blog item. The slant then was that the over-50s are sceptical of climate change.
The final report is now published and the ‘conclusions’ are finding their way into the mainstream press. In many ways this is report is a microcosm of the whole climate change debate.
Continue reading "Greening The Greys - dreadful report title" »
Phone Battery Street Charching Services
Jan Chipchase is Principal Researcher in the User Experience Group of Nokia Research Center. A part of his fascinating job is to observe and describe how different cultures use mobile technologies differently - often in ways unintended or unpredicted by the industry that he represents.
Continue reading "Phone Battery Street Charching Services" »
February 17, 2007
Who Wants to Grow Revenue?
by: Jon Miller
Who wants to grow revenue? CMOs do, at least according to a survey by Red Herring that asked senior marketers "What Keeps CMOs up at Night?" The survey was conducted a part of Red Herring's CMO Conference, held Feb 4-6, 2007.
I Digg Dell
By: Stefan Kolle
Dell lately really seems to get it. After their Direct2Dell blog was launched last year, helping to ease a lot of the DellHell pain, now Dell Ideastorm has been launched. Ideastorm allows visitors to make suggestions to improve the Dell experience.
Neuroethics vs. Neuromarketing
by: Roger Dooley
There has been interest in neuroethics for years - the ethical dilemmas involved in everything from brain scans to cognitive enhancement drugs have been long apparent to neuroscientists.
More on strategy from Bower and Gilbert
by: John Caddell
Earlier this week I posted on the article by Joseph Bower of Harvard Business School and Clark Gilbert of Brigham Young University Idaho entitled "How Managers Everyday Decisions Create - or Destroy - Your Company's Strategy" (free link). Here are more interesting tidbits from the article.
Continue reading "More on strategy from Bower and Gilbert" »
Why we need, but cannot trust, charts
by: David Jennings
David Hepworth (director of Word magazine) asks "why should anyone care about the chart?" The reason I give in the book is that the chart helps us know what other people like.
February 16, 2007
Futurelab welcomes David Wigder
The colour of the Futurelab brand is green, yet that’s not the reason we’re adding David Wigder to our ever growing list of contributors. David caught our eye as he provides excellent insights on the impact of environmental thinking on strategy, branding and consumer behaviour.
How do you advertise that you are innovative?
by: Dominic Basulto
So, I was thumbing through the most recent issue of FORTUNE magazine and clipping out some advertisements from corporate sponsors that touched on the innovation theme. I came up with three different ads -- tell me which one you like best. (At the end of the blog post, I'll tell you my choice)
Continue reading "How do you advertise that you are innovative?" »
Too much innovation: Everybody must get stroned
by: Dominic Basulto
Every week, the Wall Street Journal publishes a quick-and-dirty "Tricks of the Trade" column with an expert within a certain field.
Continue reading "Too much innovation: Everybody must get stroned" »
February 15, 2007
Switzerland joins the United Nations of Futurelab
It seems to be Switzerland week. On Monday I was in Basel to discover the wonderful world of pharma, and today we are joined by a new contributor: Dr. Alexander Osterwalder who is a partner at the avant-garde Swiss company Arvetica.
Continue reading "Switzerland joins the United Nations of Futurelab" »
Bold Moves, not just Bold Talk
by: Dominic Basulto
Bruce Nussbaum's post over at Business Week about the Backlash Against Innovation has started to resonate throughout the innovation community.
Talent At The Edges, Innovation At The Edges
by: Karl Long
It happens to people, it happens to ideas, it happens to blogs, it happens to businesses, innovation and talent is coming from the edges. The means to try, the means to invent, the means to fail and try again is available to anyone with an internet connection and increasingly they are ones willing to try new things.
Continue reading "Talent At The Edges, Innovation At The Edges" »
Flashback: Bone Fone
By: Ilya Vedrashko
"The Bone Fone put a unique spin on personal stereos--with its wrap-around design unique speaker placement, the vibrations "resonate through your bones--all the way to the sensitive bones of your inner ear" giving the listener breathtaking sound.
-- Pocket Calculator Show
February 14, 2007
The Color of Passion
By: David Armano
Today is a great day to ponder how we feel about the color Red. For those of you who love Red—you may be in your glory as every product/greeting you can imagine is sporting the color. For those of you who aren't a big fan of Red, you may be looking forward to tomorrow when it's all over.
Web 2.0 helps sales & product insight flow and grow
by: John Caddell
By now, anyone who's acquainted with Web 2.0 tools realizes how peer-to-peer, bottom-to-top, and diagonal information sharing can greatly increase insight.
Continue reading "Web 2.0 helps sales & product insight flow and grow" »
A Comment on Comments
By: Guy Kawasaki
Here is an interesting juxtaposition. First, I read “The Availability Heuristic in the Classroom: How Soliciting More Criticism Can Boost Your Course Ratings” by Craig R. Fox, UCLA Anderson School and Department of Psychology.
Q110 – Die Deutsche Bank der Zukunft in Berlin
by: David Polinchock
While I was in Chicago last week for the RAC conference, Michael Robinson from Anthropologie asked me if I knew about the Q110 bank in Berlin. I hadn't heard about it and he sent me over the link today. This is the "future-banking" concept store from DeutscheBank and it's really pretty damned cool.
Continue reading "Q110 – Die Deutsche Bank der Zukunft in Berlin" »
Bruce Nussbaum: The backlash against innovation and design
by: Dominic Basulto
Over at Business Week, Bruce Nussbaum suggests that the growing backlash against innovation in the media is really a backlash against companies that falsely attempt to portray themselves as innovators.
Continue reading "Bruce Nussbaum: The backlash against innovation and design" »
xbox and yahoo games have very different interaction
by: Lynette Webb
Click image to enlarge.
Continue reading "xbox and yahoo games have very different interaction" »
February 13, 2007
Disruptive innovation within the rock 'n roll guitar industry
by: Dominic Basulto
Over on the On Disruption blog, software executive and guitar enthusiast Zack Urlocker has posted a great case study of disruptive change within the billion-dollar professional guitar industry.
Continue reading "Disruptive innovation within the rock 'n roll guitar industry" »
avatars roam across other people's wii games
by: Lynette Webb
Click image to enlarge.
Continue reading "avatars roam across other people's wii games" »
Brain Scan Mind Reading 70% Accurate
by: Roger Dooley
The promise of neuromarketing has been the tantalizing possibility that marketers would be able to understand what consumers really think, not just what they say. We’re a long way from effective mind reading, but researchers have taken a step in that direction by predicting the intention of subjects with reasonable accuracy.
Cool 2.0 Ideas Executed With 1.0 Mindset
by: Karl Long
Nike has done some very exciting things with its Nike + campaign. If you’re not familiar basically Nike has created a little device (an accelerometer you put in your shoe) for the iPod nano that reports back how far you have run, your pace etc.
Continue reading "Cool 2.0 Ideas Executed With 1.0 Mindset" »
February 12, 2007
DNA Portrait
The idea of using invisible information to generate visible forms has flourished in recent years, thanks to new sophisticated technologies as well as our increasing desire for things with meaning.
Chemical Liability and 'Toxic Lockouts'
by: Joel Makower
For all the attention being paid to climate change and energy issues, it's easy to forget that the corporate world faces other environmental challenges. Not the least of those is toxicity: the spiraling use of chemicals and their impact on human and environmental health.
Continue reading "Chemical Liability and 'Toxic Lockouts'" »
Neuromarketing and Education
by: Roger Dooley
Kathy Sierra wrote an interesting post, Marketing should be education, education should be marketing, that suggests what educators really need is more fMRI data.
February 10, 2007
Memo to Malcolm Gladwell: Is Payless Shoes the new Hush Puppies?
by: Dominic Basulto
One of the most interesting examples in Malcolm Gladwell's landmark book The Tipping Point was the case of shoe retailer Hush Puppies, which experienced a hipster revival in the mid-1990s, thanks to the efforts of the "cool kids" in Manhattan.
Continue reading "Memo to Malcolm Gladwell: Is Payless Shoes the new Hush Puppies?" »
February 9, 2007
Top 5 Consumer Trends to Watch for 2007
Something that has always been a career hazard for a designer is being out in front, absorbing information, and then synthesizing to predict what the next big consumer trends are.
Continue reading "Top 5 Consumer Trends to Watch for 2007" »
Is Your Boss an Asshole?
By: Guy Kawasaki
Question: How many bosses does it take to screw in a light bulb?
Answer: One. He holds up the light bulb and expects the universe to revolve around him.
The new Dove ad campaign (video)
by: Dick Stroud
This is in your face, no excuses, 50-plus advertising. I think it is great.
original post: http://www.20plus30.com/blog/2007/02/new-dove-ad-campaign.html
Top 5 HBR Breakthrough Ideas
by: John Caddell
Harvard Business Review's annual look at hot new ideas is something to cherish, but who has time to digest all twenty ideas? So, here are the five you most need to know about:
Brain Scan Reads Intentions
By: Ilya Vedrashko
Guardian writes: "A team of world-leading neuroscientists has developed a powerful technique that allows them to look deep inside a person's brain and read their intentions before they act.
February 8, 2007
Biomimicry: The Answer to Your Design Question Is All around You
It always nice as a designer working in industry to catch up with designers in academia. I always come away with an “academic shower” feeling refresh and inspired. Especially when it comes to innovations like dirt repelling paint and ergonomic chairs and my favorite natural patterns.
Continue reading "Biomimicry: The Answer to Your Design Question Is All around You" »
Advertising in The Culture Economy
by: Scott Goodson
The opportunity for advertisers is to define culture. The culture point is fundamental.
The opportunity for advertisers is to define culture. The culture point is fundamental.
What is the trend in innovation?
by: Dominic Basulto
Many would claim that "innovation" remains the hottest buzzword in business today.
Most people aren't interested in reunions because they use Myspace to keep up
by: Lynette Webb
This off-the-cuff quote by Sam Ford over at MIT’s Convergence Culture blog shows how social networking services are morphing to continue to support relationships, even when people are ‘grown up’. They might not be as actively updated & visited, but they’re still a part of life.
Click image to enlarge.
Continue reading "Most people aren't interested in reunions because they use Myspace to keep up" »
Shakespeare Copywriting
by: Roger Dooley
Few would argue that Shakespeare is one of the greatest writers in the English language, but we don’t see Madison Avenue putting much of their copy in sonnet form.
Fans of Spam
By: Ilya Vedrashko
Fandom is a lot about storytelling (more about it later), and one of the more unlikely subjects for fanfiction is spam.
8 Ways The Internet Changed Software Marketing
by: Jon Miller
A key theme of this B-to-B marketing blog is that the internet has completely transformed best-practices in technology marketing. In the past seven years, perhaps no company has done more to establish the new best practices than Salesforce.com. By unshackling themselves from the constraints of traditional B2B marketing and sales models, Salesforce.com has emerged as the dominant player in their market.
Continue reading "8 Ways The Internet Changed Software Marketing" »
February 7, 2007
Global Soul Branding
by: Scott Goodson
Ok, Ok "I've heard it before" you say. And its true. Only last time on this bat channel, I was dithering on about this global soul thing. But nowadays, I'm thinking it's got a massive amount of relevance. 'Global soul' isn't any longer mere hippy talk--some kind of Ben&Jerry's rhetoric coming from the mouth of their 'Chief Euphoria Officer'. In the light of global warming, socially progressive mores are making more and more sense for both human survival and corporate profit.
Ok, Ok "I've heard it before" you say. And its true. Only last time on this bat channel, I was dithering on about this global soul thing. But nowadays, I'm thinking it's got a massive amount of relevance. 'Global soul' isn't any longer mere hippy talk--some kind of Ben&Jerry's rhetoric coming from the mouth of their 'Chief Euphoria Officer'. In the light of global warming, socially progressive mores are making more and more sense for both human survival and corporate profit.
if myspace were a country it would be 10th biggest behind mexico
by: Lynette Webb
This is a few months old but I like analogies that compare online places to real world geographies … they help to put the scale of developments into a perspective that anyone can comprehend, even those who’ve not visited the site and have barely a clue about ‘social networking’.
Click image to enlarge.
Continue reading "if myspace were a country it would be 10th biggest behind mexico" »
The End of Knowledge Hoarding
By: David Armano
Take a look at what Guy Kawasaki does here. Now take a look at what Kathy Sierra does here. And most recently—what I’ve done here. I have a question: is the end of knowledge hoarding coming to an end?
Click image to enlarge.
about those walled gardens
by: danah boyd
In the tech circles in which i run, the term "walled gardens" evokes a scrunching of the face if not outright spitting. I shouldn't be surprised by this because these are the same folks who preach the transparent society as the panacea. But i couldn't help myself from thinking that this immediate revulsion is obfuscating the issue... so i thought i'd muse a bit on walled gardens.
Update Gremlins Attack
Hi folks, we just upgraded our version of movable type, yet in the process a few gremlins have stolen a few of it's features. As such, we apologize for a "postfree" moment as we catch them all.
Data mining search engines to create innovative products
by: Dominic Basulto
In the Wall Street Journal (sorry, no link available), Kevin J. Delaney explains how companies of all sizes are mining search engine data to come up with innovative new product and service offerings.
Continue reading "Data mining search engines to create innovative products" »
Innovation at the Bottom of the Pyramid
by: Dominic Basulto
Being able to tap into the innovation occurring at the Bottom of the Pyramid was one of the themes of C.K. Prahalad's breakthrough book in 2004, as he explored ways that people in low-income, resource-poor places like India are generating fascinating new innovations in unexpected ways.
Continue reading "Innovation at the Bottom of the Pyramid" »
February 6, 2007
Consumers and the Great, Green Chasm: Why Don't Americans 'Shop Their Talk'?
by: Joel Makower
Despite a surge (though not an invasion) of corporate environmental practices, companies seem to be having trouble convincing American consumers that their environmental commitments and deeds are worth buying into. And despite consumers' apparently overwhelming concerns about climate change and the fate of the earth, they don't seem to be doing a very good job of translating those concerns in the marketplace.
Continue reading "Consumers and the Great, Green Chasm: Why Don't Americans 'Shop Their Talk'?" »
Thoughts on Current Trends
By: Ilya Vedrashko
I thought I'd bounce around a few thoughts. It's basically about taking a few key trends and looking at them at a different angle. Don't know what's going to come out of it, but the comments are open (although moderated to kill spam, so no instant gratification).
55 percent US teens are members of a social network
by: Lynette Webb
A few weeks ago Pew Research released another of their great surveys into how the Internet is being used in the US. Oh how I wish there were equivalents to Pew in other countries, who published so regularly and made their results freely available!
Click image to enlarge.
Continue reading "55 percent US teens are members of a social network" »
"The curiously strong business innovation"
by: Dominic Basulto
Gordon Graham of the Broken Bulbs blog points to a nifty little "sloganizer" tool that can be used to come up with all kinds of deliciously offbeat innovation slogans that are actually based on real advertising slogans from different consumer brands.
Continue reading ""The curiously strong business innovation"" »
February 5, 2007
The Brand Owners Guide to Joining the Metaverse
by: Gary Hayes
or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
Continue reading "The Brand Owners Guide to Joining the Metaverse " »
February 4, 2007
New Dove advertising campaign
by: Dick Stroud
Dove, the Unilever-owned personal care brand, is stepping up its controversial Campaign for Real Beauty with the launch of television advertising showing naked women aged over 50.
once used birthday invites as leverage - now its myspace top 8
by: Lynette Webb
The full quote, which I’ve paraphrased a bit above just to make it fit, is:
"As a kid, you used your birthday party guest list as leverage on the playground. 'If you let me play I'll invite you to my birthday party.' Then, as you grew up and got your own phone, it was all about someone being on your speed dial.
Continue reading "once used birthday invites as leverage - now its myspace top 8" »
February 3, 2007
The Architecture of Banking
Today I was invited to Professor Jeffrey Huang’s class on “The Architecture of Banking” to comment on his students’ projects at the Swiss Federal Institute of Technology Lausanne (EPFL).
ITV are launching mobile coupons
by: Lynette Webb
OK, so this hasn’t launched yet. But the fact that ITV are serious enough about doing it to have announced it publicly is interesting.
February 2, 2007
Gary Carter's Speech, Part 3
By: Ilya Vedrashko
This is the last part of the keynote address on the future of television delivered by Gary Carter of FreemantleMedia at the National Association of Television Program Executives in Las Vegas in January 2007. (See part 1 and background, andpart 2.) All emphasis mine.
February 1, 2007
Idea: How to Put Ads into YouTube
By: Ilya Vedrashko
So, I've been reading Bob Garfield's article in Wired about the uneasy relationship between YouTube and advertising and how the old TV world is falling apart (the mag runs another article on the future of TV in the same issue). He talks about how hard it is to monetize YouTube's content and lists a number of challenges.
now you can buy phones for 5 year olds at Target
by: Lynette Webb
I can’t vouch for the accuracy of this, having not visited a Target in years… they don’t seem to exist in the UK. But, I can well imagine it’s true. It’s another indication of how far mobiles are spreading.
Continue reading "now you can buy phones for 5 year olds at Target" »
Urgent – find us some Web 2.0
by: Dick Stroud
Web 2.0 is a mass phenomenon, concludes a survey conducted by Booz Allen Hamilton. The survey claims that 41% of UK Internet users already use Web 2.0 sites, to interact and participate with others in a massive worldwide community of users.
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