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by: Ilya Vedrashko
Have run into a couple of articles discussing the advertising side of Joost, an upcoming video delivery service from the makers of Skype and Kazaa. (From their site: "Joost uses secure peer-to-peer technology to stream programmes to your computer.
by: Michael Hoexter
In my previous two posts, 1I outlined Ulf Bossel’s Electron Economy 2concept and the importance of the electric grid as an energy transmission medium for now and the foreseeable future. If we are serious about reducing our carbon emissions, an electron economy, an economy in which most powered devices use electricity, is the only feasible alternative for the next several decades.
Continue reading "The Electron Economy Part III: The Challenge of Mobile Energy Storage" »
by: Danah Boyd
Over the last couple of weeks, i've been telling loads of folks to go read Jean Twenge's Generation Me and i realized i should probably share it with all y'all. Unlike most books on generations, this is a social psych analaysis of different behavioral characteristics over the decades. Translation: there's a shitload of data here. The book is a bit too pop psychology for my tastes, but it makes it very accessible.
by: Jon Miller
What's the fundamental difference between a Chief Marketing Officer and a VP of Marketing? It's not a question of experience or organizational size, and it doesn't matter what your business card says (mine says VP Marketing). It's a question of how you act, the extent and scope of your responsibility, and how you are perceived by the organization.
by: David Wigder
Part II of an interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota.
by: Ilya Vedrashko (via Business&Games)
A March 2007 study of 1,085 Second Life avatars by CB News / Reperes found that "brands are still far from having succeeded in exploiting all of their SL potential. For instance no RL brand introduced in SL has succeeded in establishing a strong presence in the minds of residents."
Continue reading "Study: Low Awareness of Brands in Second Life" »
by: Dick Stroud
The image (that you will need to open to view) is from an article in a Millward Brown news release.
As the article says:
by: Ilya Vedrashko
Business Week in The Coming Virtual Web article: "The Internet of the future, and the vast wealth of information and services on it, will look different: slicker, more realistic, more interactive and social than anything we experience today through the Web browser. "Three-dimensional virtual worlds will, in the near future, be pervasive interfaces for the Internet," says Bob Moore, a sociologist who studies virtual worlds at Palo Alto Research Center, or PARC, the legendary Xerox lab in Silicon Valley."
by: David Armano
What can brands learn from social experiments?1. A passionate community is the lifeblood of your brand. Without it—a brand is hollow.
2. People want to interact with your brand—to be a part of it somehow, to make it their own.
by: Ilya Vedrashko
This very interesting report by Forrester analyzes the levels of user participations in social structures online (see an earlier post on a similar report by Hitwise and the Yahoo pyramid):
Continue reading "Forrester Segments Social Computing Behaviors" »
by: Guy Kawasaki
Dr. Philip G. Zimbardo
has been a Stanford University professor since 1968. Zimbardo’s career is noted for giving psychology away to the public through his popular PBS-TV series, “Discovering Psychology,” along with many text and trade books, among his 300 publications. He was recently president of the American Psychological Association.
by: David Armano
What is this visual saying? You write it. If it makes sense, I'll add it to the post with your name and a link. Have fun.
by: Nancy Baym
At the end of a long and interesting post, Henry Jenkins writes:
by: C. Sven Johnson
With all the discussion about “design thinking” and “innovation”, I found some quotes in an article on Appliance Magazine’s website that are probably more mainstream than the “hype” crowd would care to admit.
by: Roger Dooley
The more complex a decision is, the more thought and deliberation it requires, right? As intuitive and seemingly obvious as that statement seems, new research shows that it’s not true, at least in some kinds of situations.
by: Nancy Baym
Does the internet compete with “real life”? This has been one of the (most annoying and) most repeated concerns for about twenty years now, and the answer still seems to be “no.” Digital media are changing our patterns of behavior in important ways, but they are not leaving a decimated trail of old ways in their wake.
by: Ilya Vedrashko
source: elatable
This is the famous Yahoo! Pyramid that represents "phases of value creation" at Yahoo! Groups as outlined a year ago by Bradley Horowitz, the company's head of technology development.
by: Dick Stroud
A rise in the number of niche services (often age related) means that social media is no longer the preserve of the young. My recent blog postings about the numerous 50-plus social networking sites is testament to this fact.
Click image to enlarge.
Continue reading "Social networking expanding across demographics" »
by: Guy Kawasaki
Seth Godin
provided me with a copy of his new book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), and I think it will definitely get people to think about life. To give you a taste of what’s in the book, here’s an interview with Seth about the topics of perseverance and quitting.
Continue reading "The Big Dip: Ten Questions with Seth Godin" »
by: Jennifer Rice
Five words or less. Use consumer language, not "clientese." Follow the 4D rule. These are a few of my guidelines for writing positioning statements that are compelling and executable.
by: Alain Thys
About 5 months ago I had the honour of sharing the stage with Chris Anderson and Ilya Vedrashko on the Marketing3 conference by MediaPlaza in the Netherlands. As I'm still getting requests for the slide-deck, I've now uploaded it to Slideshare for your perusal, ripping and comments below.
Continue reading "Why The Environmental Issue is Cool Again" »
by: Lynette Webb
The concept of the best marketing ideas being those that deliver a service was, for me, one of the most interesting things discussed at the big Venice Festival of Media conference earlier this week.
Click image to enlarge.
Continue reading "best brand communications deliver a service" »
by: C. Sven Johnson
I recently used the scientific term “free radical” to describe a blogger whose writing I enjoy. I used that descriptor to mean someone who doesn’t think about issues and problems the way others studying them might. It is, in my opinion, a very designer thing; and I don’t mean that in the applied arts context.
By: Stefan Kolle
Coca-Cola has launched a contest to design a virtual experience vending machine. Also see the press release here. My co-contributor Karl Long already wrote a fairly positive review, but I'm afraid I have to add some negative points of view here.
Continue reading "Coke Virtual Thirst: A for effort, C- for execution" »
by: Karl Long
Coke is working with new marketing company Crayon to launch a competition in Second Life, the name of the project is VirtualThirst and involves the general public and residents of Second Life designing Coke vending machines that deliver “experiences”.
Continue reading "Coke and Second Life - More Social Media and CGC Experiments" »
by: Jennifer Rice
I read in the WSJ a couple days ago that agency/client relationships are becoming harder to sustain… not surprising as marketers are under increasing pressure to drive results.
by: David Wigder
Part I of an Interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota...
Continue reading "Engaging Green Consumers through Consumer Generated Content" »
by: Ilya Vedrashko (via Business&Games)
TV Station Manager is an indie game of the simulation / tycoon genre that puts you in the shoes of, surprise, a TV station manager. Wonder if it can be used for training; will run it by the agency's media guys to see how accurate it is.
by: Alain Thys
When were you last delighted as a customer?
No seriously, take a second and think back. When was the last time a brand or business served you to the point of true "delight"? Even if you're less of a nitpicker than me, I bet examples don't come easy. In fact, Bain recently found that while 80% of senior executives believe they deliver superior customer service, only 8% of their customers agree.Continue reading "How to delight your customers (10 thoughts)" »
by: Jon Miller
I came across some awesome benchmark data about B2B marketing budgets, courtesy of SiriusDecisions. Thanks to Mou Mukherjee of cadenceblog for sending me the presentation in the first place. (If you are not familiar with SiriusDecisions, you should be -- they are doing some of the best research available on B2B marketing and sales. This presentation was part of a webinar they did with Rainmaker called Bridging the Gap Between Sales & Marketing.)
Continue reading "B2B Marketing Budgets - Data From SiriusDecisions" »
by: Joel Makower
Yahoo! Inc. has just announced that it will become carbon neutral by the end of 2007, yet another big climate commitment from another big company.
Continue reading "Yahoo! Spins a Web of Climate Influence" »
by: Mark Rogers
Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world.
Continue reading "Online Brand Building - a Case Study from Avis Europe " »
by: Ilya Vedrashko
A YouTube video by Intel showing the company's vision of the future: interconnected devices with voice recognition and sleek interfaces. (via Engadget).
Original Post: http://adverlab.blogspot.com/2007/04/future-according-to-intel.html
by: David Wigder
“Brands will not be able to opt out of [being green]. Companies which do not live by a green protocol will be financially damaged because consumers will punish them. In the longer term, I do not think they will survive.” – Lee Daley, chairman and chief executive of Saatchi & Saatchi UKby: David Jennings
There's an interesting article in Sunday's New York Times about how we arrive at collective judgements of cultural products.
Continue reading "Cumulative advantage versus the wisdom of crowds" »
by: David Jennings
There's an interesting article in Sunday's New York Times about how we arrive at collective judgements of cultural products.
Continue reading "Cumulative Advantage Versus the Wisdom of Crowds" »
by: Roger Dooley
When viewing sexy pictures, will men or women focus more on the faces of the participants? Surprisingly, men tend to look at the faces more than women, according to a new eye-tracking study conducted at the Center for Behavioral Neuroscience (CBN) in Atlanta.
