FUTURELAB

Home   -   Services   -   About us   -   Team   -   Business and Games Blog   -   Publications

« Ten Questions with Dr. Philip Zimbardo | Main | We Are The Story »

Forrester Segments Social Computing Behaviors

by: Ilya Vedrashko

This very interesting report by Forrester analyzes the levels of user participations in social structures online (see an earlier post on a similar report by Hitwise and the Yahoo pyramid):

"Forrester categorizes social computing behaviors into a ladder with six levels of participation; we use the term "Social Technographics" to describe analyzing a population according to its participation in these levels."

forrester_cgm_study

 

Original Post: http://adverlab.blogspot.com/2007/04/study-content-creators-are-few.html

TrackBack

TrackBack URL for this entry:
http://www.futurelab.net/mt/mt-tb.cgi/1960

Leave a comment

Creative Commons License
This weblog is licensed under a Creative Commons License.