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Study: Content Creators Are Few

by: Ilya Vedrashko

yahoo_pyramid_01

source: elatable

This is the famous Yahoo! Pyramid that represents "phases of value creation" at Yahoo! Groups as outlined a year ago by Bradley Horowitz, the company's head of technology development.

A new study by Hitwise apparently suggests that the number of generators of user-generated content is even smaller:

"A tiny 0.16 percent of visits to Google's top video-sharing site, YouTube, are by users seeking to upload video for others to watch, according to a study of online surfing data by Bill Tancer, an analyst with Web audience measurement firm Hitwise. Similarly, only two-tenths of one percent of visits to Flickr, a popular photo-editing site owned by Yahoo Inc., are to upload new photos, the Hitwise study found."
-- reuters via psfk

One caveat: that's percentage of visits (uniques?), not percentage of users. Anyway, to shamelessly quote myself, "the bigger force is not consumer-generated content, it's consumer-edited content."

Original Post: http://adverlab.blogspot.com/2007/04/study-content-creators-are-few.html

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1 Comments

Absolutely agree, and I think wa can go forward telling that in the blog world also there are really few content creators (you always find the same people) opposite readers and "commentators". Lets think about it...

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