7 Strategies To Building Sales-Marketing Alignment
by: Jon Miller
As buyers take more control over their buying processes, building alignment between Sales and Marketing teams is now more important than ever. Yet despite the fact that they are pursuing common objectives (growth and revenue), Sales and Marketing all too often suffer an antagonistic relationship. Why can’t we all just get along?
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Spoiler alert: This post gives away a key plot point of the final Harry Potter book. So if you've haven't finished the book, do not read on.

"Virgin Mobile Australia has started an advertising campaign called "
I work in the surreal world of Silicon Valley where venture capitalists fund companies based on PowerPoint pitches and executive summaries. My friend Tim Berry rightfully pointed that business plans still serve an important role in "the rest of the world."


I'm always trying to find new, snappy and pithy ways to explain why discovery — the central issue my book addresses — is a "problem" that needs addressing, and why it's particularly become an issue in the last few years.
This is one of those things that in many ways is so blindingly obvious that it almost doesn’t warrant mentioning. It comes from Chris Anderson, he of Long Tail fame, from chapter 7 of his book. But, perhaps because of it’s apparent obviousness I’ve found it to be a nice conversational jumping-off point to explore other aspects… like what the remit/approach to PR should be in this new era; like the fact that online conversations lives on and on, echoing long after the original ‘speaker’ has moved on, etc…