Are You a Content Provider or Intermediary? Not Exactly a New Question
by: Idris Mootee
There's
never a better time for media executives in terms of fun. This whole
consumer-generated content thing is turning the media world upside
down. There's always that question of who is the content provider and
who is the distributor? Who is the intermediary? The lines between
them are blurred. Consumers are both distributors and/or producers.
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The Russian blogosphere (ca. 2 million journals) is going crazy about the recent Rexona ad campaign. 
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