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by: Alain Thys Do you know the penguin dilemma? Hundreds of penguins standing on the edge of a cliff looking at the water full of fish. So why don’t they jump in? Well, among the fish there may also be an orca, and he quite literally has penguins for breakfast.
by: Eliane Alhadeff (also see Business & Games)
TechCrunch, among several other sites, recaps the rumors of a Google powered virtual world based on Google Earth which surfaced in January; over the weekend there was word that Google might be testing their virtual world at Arizona State University (ASU).
Continue reading "Google Powered Serious Games: A New Virtual World? " »
by: David Armano
Is it possible for design to be too good? At last weeks Design Research conference, Tania Aldous of Whirlpool gave a stunning presentation called " Winning the Hearts and Minds of Consumers". I cannot overstate how visually magnificent her presentation was.
by: David Polinchock
Richard Hytner presented on the Saatchi Lovemarks approach. Rolf Jensen (www.dreamcompany.dk), futurist, said the highest paid profession in the 1st half of the century will be storytellers.
by: David Armano
Rob points us to this insightful article in the Globeandmail. I especially like this excerpt:
"Executives at Martha Stewart Living Omnimedia took great pains earlier this year to make certain the company's redesigned website looked flawless before rolling it out to the public.
Continue reading "Why Execs Are Stumbling in a New Media World" »
by: C. Sven Johnson via Business & Games
Well, there’s been so much buzz about the possibility Google is creating a multi-user virtual world it’s kind of hard to miss. What’s equally hard for me to miss is the apparent surprise being registered by so many people. Hello? Are Google and Microsoft investing time and money in creating 3D representations of the Earth so that we can simply be impressed? so that we can download their applications and wander around them in social isolation like some modern version of The Omega Man… minus vampires? C’mon, already.
Continue reading "A Collection of Virtual World News Items" »
by: Karl Long
If there was a techmeme for marketing Firebrand would be the most talked about story for sure. Even technorati which famously lumps every blog in the world in the same category is listing Firebrand in it’s top ten searched terms. With Rohit, Jaffe (Firebrand is a client of Jaffe’s Crayon), and Steve Hall weighing in it’s generating a lot of buzz in the Marketing O’Sphere.
Continue reading "Firebrand - Extremely Ambitious Advertising as Content Destination" »
by: Guy Kawasaki
Chris Brogan is a social media expert specializing in building communities using digital tools. He is co-founder of PodCamp
, a free unconference exploring the use of social media like podcasting and videoblogging to build relationships. He produces the Video on the Net conference for Pulvermedia and blogs at Chrisbrogan.com
by: Guy Kawasaki
I loved this PowerPoint adaptation of "You Know You're Old When" (be sure to read the comments). Here's also an audio version that I did. Just in case you missed it the first time around.
Continue reading "Presentation of "You Know You're Old When"" »
by: Roger Dooley
A few weeks ago, WIRED published an interesting story on the massive amount of testing that has gone into producing Halo 3. The biggest part of this has been usability testing to ensure that the game is continuously playable.
by: Eliane Alhadeff via Business and Games
Mechdyne Corporation is the world’s largest company dedicated to consulting and development of immersive, networked and collaborative visualization systems.
Mechdyne’s subsidiary Fakespace Systems Inc. applies the skills acquired over 18 years of innovation and market-building experience to offer the industry’s broadest range of large-scale and immersive displays and interaction technologies.
Continue reading "FakeSpace: Serious Games As Doors Into Virtual Worlds" »
by: Ilya Vedrashko
AdAge: "The HeadOn, apply directly to the forehead spots (YouTube) are arguably among the worst commercials ever from a creative standpoint. They're annoying, repetitive, obnoxious -- and effective."
Continue reading "HeadOn Spots Effective in Driving Sales " »
by: Dick Stroud
The only age group to show a rise in the divorce rate last year was the over-60s, the Office for National Statistics announced on August 31, 2006.
by: David Jennings
My book is out in the UK. If you buy it from Amazon.co.uk
Continue reading "Net, Blogs and Rock'n'Roll is published" »
by: Nancy Baym
First they go and buy Last.fm, and have the sense to leave it in London with the current crew still in charge, and now their CBS Interactive president, Quincy Smith, is talking major sense about how CBS tv and the web ought to get along, as seen in a recent article in the Los Angeles Times.
by: Guy Kawasaki
Like CEOs, marketers, engineers, entrepreneurs, and venture capitalists, lawyers tell their own specialized tales. Most of my experience is with lawyers who do work for tech entrepreneurs, so this is my focus.
by: David Armano on Design Research Conference
If you're writing a book—you might as well take the advice from someone who's already written a few. Louis Rosenfeld is considered one of the founding fathers of modern day information architecture and co-wrote the "Polar Bear" book titled "Information Architecture for the World Wide Web".
by: Joel Makower
Markets for environmental products and services tend to cluster in categories. Makers of computers and other electronics, for example, have almost unanimously embraced energy efficiency, product takeback, and the like, as demands accelerated from from customers, activists, shareholders, and regulators. Energy and environmental considerations are also becoming commonplace in appliances and most other energy-consuming goods -- with the notable exception of automobiles. It's hard to find a dishwasher, for instance, that doesn't boast about its energy-saving features.
Continue reading "Follow the Money: The (Slow) Rise of Green Financial Services" »
by: Christian Smagg
Blogs, podcasts, video-sharing sites, social networks ... You will find below great graphical representations of Forrester's Social Technographics® research
results … a very informative set of charts as to the demographics of Internet users and how they spend their time online.
by: Roger Dooley
Online community builders love to toss around gross numbers - twenty thousand members, two million posts, and so on. Amid all the statistics, it’s important to recognize that all community members aren’t created equal - some are a lot more prolific.
Continue reading "Taking Care of Your Best Community Members " »
by: David Armano on Design Research Conference Day 2
It's day 2 at the deign research conference in Chicago. Steven Herbst of Motorola drove in interesting point home with a video from a focus group. You have to be careful when putting folks in a "lab environment"—essentially asking them for their opinions. Watch the video and make your own conclusions.
Continue reading "Use Caution When Asking People What They Want" »
Continue reading "Advanced Brand Strategy Masterclass Week 4 - Managing Brand Architecture" »
by: David Armano on Design Research Conference Day 1
Day one of IIT ID's Design Research conference is done and I'm already looking forward to day two. Couple of observations right off the bat:
1. Design and research go hand and hand.
2. Design Research, like any research can be manipulated.
Not so long ago when browsing through a glossy Danish magazine (forgot which) I stumbled across an ad for RENT A MINI, a car-rental company based here in Copenhagen.
by: Roger Dooley
The company cited by Brand Sense author Martin Lindstrom for doing the best job of sensory branding is Singapore Airlines. Now, Korean Air seems to be making its own major effort to appeal to multiple senses… via the primarily visual medium of television.
Continue reading "Korean Air Tries Sensory Branding - on TV" »
by: Nancy Baym
I missed it in July, but today The Listenerd drew my attention to a survey conducted by mp3 blog aggregator, the Hype Machine which asked people: How Do You Discover Music?
by: Ilya Vedrashko
This is too meta. Koinup, a social networking site for avatars from across all virtual worlds, just sent a press release about its launch: "In Koinup you can create your profile and publish pics, videos (machinima) and stories you created in virtual worlds as Second Life, World of Warcraft, IMVU and also games as The Sims 2 and many others.
Continue reading "Social Networking Site for Avatars Launches " »
You can look at this in another way, as one of my friends like to call it “Don’t Bull Sh*t yourself”, if a work is bad it is bad. That leads to and another oldie but goodie or as what most call it “You Cant Polish Sh*t”.
Continue reading "How to Be Self Critical with Your Design Work?" »
by: Roger Dooley
Logic tells us that a bigger problem should get more attention. One person suffering from a disease is certainly bad, but a thousand afflicted individuals should motivate us far more. As is often the case in our odd world of neuromarketing and neuroeconomics, research shows that our brains operate in an illogical and perhaps unexpected manner.
Continue reading "Nonprofit Marketing: The Power of Personalization" »
by: Jon Miller
Another popular session at Dreamforce 2007 was titled 21st Century Lead Cultivation. My favorite part was the presentation from Jason Hekl, Sr. Director of Marketing at InQuira, which focused on best practices in lead scoring.
Continue reading "Media Co-habitation and Experience Design" »
Here day Nr.3 of a course I am teaching at a Masters class on "Modeling Business Models" at the Lucerne University of Applied Sciences and Arts (Hochschule für Wirtschaft HSW Luzern). Apologies again for those who don't read German. On the 21. September I will be presenting the last set of slides in German.
Continue reading "Course (in German) on Modeling Business Models - Day 3 of 4 half-days" »
by: Eliane Alhadeff (via Business & Games)
Santa Clara University's new library building won't be completed until the autumn of 2008. But people on the campus can experience what it might be like inside the building, and offer advice to its designers, by exploring a three-dimensional model of the library in Second Life.
Continue reading "Serious Games Exploring A Virtual Library Before It Is Built" »
by: Jon Miller
The most crowded session I attended at Dreamforce 07 was Best Practices in Lead Management. The room was PACKED beyond capacity, and to make matters worse, the AC was broken so it was sweltering.
A few times a year most companies tend to start or re-look at their Innovation and product development cycles for the following year. Often involved in such matters, I’ve experienced that most of the time elements of the answer involves innovation and some of the time it also includes design. Ultimately though it often boils down to the one perennial question: “So fellows, what are we going to make?”
Continue reading "Innovation Is Everybody's Responsibility" »
by: John Caddell
Negotiating skill is partly personality, mostly hard-won experience. There are a few good books on the subject (I've found "Game, Set, Match: Winning The Negotiations Game," by Henry Kramer pretty useful, despite the silly title), but they don't substitute for getting in there across from the other party and trying to work a deal.
by: Roger Dooley
I’ve written about this topic before, but the fact that food images are powerful marketing tools deserves mention again. In the same Oxford study (see Addictive Foods) that noted that pictures of chocolate triggered areas of the brain associated with addiction when viewed by chocolate cravers, the researchers also examined the response to actual chocolate with and without images.
by: Karl Long
Big point here is ad agencies have to change how they are compensated.
Continue reading "Bob Garfield on the Death Of The Advertising Agency (video)" »
by: Idris Mootee
There are many good postings to share:
Continue reading "The Transformation of Luxury Brand Marketing" »
by: Idris Mootee
Here's a piece by Morgan Gerald, it is an interesting piece so I decided to post it here. So you know, Morgan is an anthropologist (he holds BA, MA and PhD in Anthropology) and has a special interest in youth culture. He spends a lot of time hanging out in malls observing teen and youth's behavior. Interesting job, right?
Continue reading "Luxury Brand Marketing - Marketers Must Read" »
by: John Caddell
Lessons learned practice involves examining projects for things that went wrong or could have gone better. The old name, postmortems, has been retired, I guess, because it was too graphic or too negative. Too bad. The best lessons-learned stories are from scrutinizing worst practice.
Continue reading "Lessons learned captured in stories at Lawrence Livermore " »
by: Guy Kawasaki
David Bornstein is the author of How to Change the World: Social Entrepreneurs and the Power of New Ideas.
Continue reading "Social Entrepreneurship: Ten Questions with David Bornstein" »
by: David Wigder
Promotional benefits are a popular marketing tactic used across almost every industry to acquire new customers. Marketers like offering such benefits as they can greatly increase acquisition rates or drive repeat purchases over time.
Continue reading "Testing Green Promotional Benefits to Drive Acquisition" »
by: Joel Makower
I've seen enough research data on Americans' green buying habits over nearly twenty years that I've become immune to much of it. It's not that I think such research is shoddy; it's just that I've found consumers' credibility on the issue wanting, as I've noted in several . . . previous . . . posts.
Continue reading "What's Behind the Green Consumer Research?" »
by: Roger Dooley
The concept of “thin slicing” was popularized by Malcom Gladwell in is best-selling Blink. In short, thin slicing is the ability for people, based on their past experience, to find patterns in behavior, appearance, etc. with a very small time sample. An expert salesperson, for example, may intuit whether a prospect is a likely buyer within a few seconds of meeting her.
by: Michael Hoexter
Nuclear power cannot be classified as renewable, but I wanted to discuss this hot topic within the context of the series on the (renewable) electron economy.
Continue reading "The Renewable Electron Economy Part VI: Nuclear Power…Climate Saver?" »
There are just so many websites out there these days, so how do Industrial Designers determine the ones that are worth looking at, and relevant to the wide range of topics covered in the Industrial Design profession? Therefore I have decided to create a living resource that lists what I think are some of the best Industrial Design related websites out there.
Continue reading "Essential Websites for Industrial Designers" »
by: Dick Stroud
These images are taken from Jakob Nielsen's Alertbox, August 20, 2007. They demonstrate the fact that users almost never look at anything that looks like an advertisement. I implore you to read the article.
Continue reading "Web users ignore things that look like ads" »
Since we have great momentum on the debate on this subject, this is the perfect time to introduce next week's module - Managing Luxury Brand. The topic of "Brand Meaning" is particularly relevant in this industry and so we can carry on our debate and see these ideas through the lens of luxury brands. This has always been one of my favorite subjects and one of my most populars among my keynotes.
Continue reading "Advanced Brand Strategy Masterclass Week 3 - Luxury Brand Marketing" »
by: Karl Long
Bobby Hendersons post explaining his Fine Art Taco experiment should be required reading for all marketing, advertising, business people, and bloggers.
Continue reading "Niche Marketing Is The Key To Viral Marketing" »
by: C. Sven Johnson
I’ve been wanting to post an entry regarding an interview with luxury brands consultant, businesswoman and author Uche Okonkwo over on the Mass Customization website (Link), but as I’ve been out of sorts lately I’m only now getting back to it.
by: C. Sven Johnson
Nice little opinion piece by Elinor Mills over on C|Net, “Want to ‘converse’ with advertisers? Me neither” (Link) that’s worth a read. It brought to mind Henry Ford’s famous line about color options on early model T’s. I mean, who do they think they’re kidding?
Continue reading "Conversational Marketing: Any Topic… So Long As It’s About Our Product" »
by: David Armano
Next Wednesday I find myself on a social media related panel at Promo 2007. Why am I going? Event Marketing is a little out of my range, but Herb Sawer from Carmichael Lych put together an interesting line-up including Noah Brier from Naked Communications and Rohit Bhargava of Ogilvy PR.
by: Lynette Webb
Hello, I’m back. :-)
For various reasons I’ve decided to take a new approach to this set. I’ll still do slides, but I’m going to cut back on the prose and explanation of my thinking that goes along with it.
Click image to enlarge.
Continue reading "indigenous content - created by the natives" »
by: Roger Dooley
Back in March, I predicted a fitness boom following a huge Newsweek cover story on exercise and the brain (Brain Improvement to Spark Fitness Boom). I’m still waiting. My own health club hasn’t had an observable influx of older members and, more significantly, I haven’t see any ads that make the link between exercise and brain fitness. Newsweek must be wondering if anyone got the message the first time, because they have returned to the topic with a new, lengthy commentary by Dean Ornish, M.D., Bigger Brains, Better Genes.
by: Ilya Vedrashko
Last August, a start-up Pelago filed for a patent for a "a method and system for providing a pay-for-visit billing model for advertisements."
Very interesting thread this week. Morgan, I know this topic is your cup of tea as an anthropologist. Your analysis is both precise and well grounded when you wrote that the social network generation is a new breed of subculturalist. And just as subculturalists were the creative class of brand dissemination and modification and alteration and transformation in the past, so too will the SNS crowd be in the days ahead.
Continue reading "Social Networks, Sub-cultures and Brand Meanings" »
by: Christian Smagg
While Enterprise 2.0 is often described as “web 2.0 meets the enterprise”, what Enterprise 2.0 encompasses is much bigger. Enterprise 2.0 represents a radical change in the way businesses operate and is as much about the people, the culture and the processes as it is about the technology, tools and platforms.
by: Yann Gourvennec
Yesterday, I got an e-mail by Stan Relihan, an extremely well connected user of linkedIn. In a recent podcast, he explains how we uses linkedIn to generate business relationships. His description of his usage of linked in is different from what we hear ordinarily, that is to say that you have to invite only people that you know beforehand.
Continue reading "a globalised economy, but socially diverse behavioural patterns" »
by: Roger Dooley
A key aspect of Web 2.0 is letting users create or enhance a site’s content. This sounds great, but in practice can be hard to achieve. The Web is littered with dead forums, unreviewed products, spammed-out wikis, and other failed attempts to build user-created sites.
by: C. Sven Johnson
Couple of interesting bits today. Over on C|Net there’s nanotech-related news. In “IBM prints with molecules” (Link) we have a follow-on by what sounds like the same group of scientists to an earlier demonstration of a nano-scale “mass production” process.
by: Dick Stroud
Saatchi & Saatchi has research showing that consumer electronics manufacturers and retailers are annually missing out on £600m of sales because they are failing to connect with women.
by: Idris Mootee
The idea that a group of people is more likely to socialize is based on the idea that they use the same brand of product that has always been around. Whether they are a group of Porsche owners meeting every Sunday morning or Mary Kay parties every Thursday night, here I call them customer communities. Today it exists in a virtually connected world and this is where "branding" intersects with "social networks".
Continue reading "Managing Brand Meanings - An Anthropological Perspective" »
by: Danah Boyd
A few days ago, I lamented the tech crowd's Facebook fetish. Scoble raised the bar by responding to all of my nitpicks. Now, it's my turn again. Tehehe.
Continue reading "SNS visibility norms (a response to Scoble)" »
by: Guy Kawasaki
One of the challenges that geeks, inventors, hobbyists, hackers, burners, and artists who are trying to change the world face is finding a place to do their work. Ideally, it would have lots of equipment, supplies, and other geeks. Until the last year, they would have to set up their own workshop or beg for space at a machine shop. Now they can go and hang out at TechShop
in Menlo Park, California.
This is a model I developed in the mid 1990's to help companies understand how a particular brand should be positioned and its relation to the company's overall strategy. I was helping many senior ad agencies' executives/planner from New York to Tokyo to use this to understand their clients' branding issues. This was based on my extensive study of US and European companies and their brands in different categories.
Continue reading "Understanding the Brand Life Cycle Model" »
by: Dominic Basulto
What do you get when you combine the elegance of haiku with the addictiveness of sudoku? A brand new Asian import that is sweeping the corporate world known as Pecha Kucha.
Continue reading "20/20 vision for corporate innovators: Pecha Kucha" »
by: Joel Makower
The Coca-Cola Company's announcement last week that it had set a goal "to recycle or reuse all the plastic bottles we use in the U.S. market," and invest $60 million in a recycling plant, was a bold, even audacious move, one sure to give the company a new green sheen.
by: Danah Boyd
In the last month, I've received almost a dozen panicked emails from people who had commented on my blog at one point or another and were horrified to find that their comment was at the top of Google's search for their name.
Continue reading "Advanced Brand Strategy Masterclass - Week Two" »
Continue reading "China's Media Scene Blasts Off - Meet Get It Louder" »
Continue reading "When Everyone Is Shouting, Consumers Adjust Their Volume Control" »
This Friday I continued teaching a Masters class on "Modeling Business Models" at the Lucerne University of Applied Sciences and Arts (Hochschule für Wirtschaft HSW Luzern 1). Apologies to all those whore are less interested in this content that is in German. However, there are some new example as to distribution channel design and new reflections on customer segmentation.
Continue reading "Course (in German) on Modeling Business Models - Day 2 of 4 half-days" »
by: Karl Long
In the last couple of years the idea of reaching out to bloggers as a PR/Marketing tactic has started to become a mainstay for companies looking to engage early adopters and technology leaders. I’ve personally been amazed at the sophistication and scale of programs that I have been privy to.
Continue reading "Code Of Ethics For Blogger Outreach Programs" »
by: Roger Dooley
In This is Your Brain on Money, I mentioned that I’d visit some of the other neuromarketing-related topics raised in Jason Zweig’s interesting article in Money, Your money and your brain. One of these is that our brains are programmed for “reward anticipation” but aren’t very good at calculating odds.
by: Idris Mootee
I got quite a few emails asking me to explain this slide further. Please bear with me as this is an important slide and not too easy to explain.
Continue reading "Using Brand Taxonomies in Brand Strategy Development" »
by: John Caddell
No, she wasn't caught partying with Paris Hilton or Lindsay Lohan. She wasn't arrested or sent to rehab.
As described in a front-page article in today's Wall Street Journal (link - $$), musician Marie Digby made simple videos of herself singing cover songs, posted them on YouTube, got millions of views, and parlayed that into gigs on the Carson Daly show, local LA radio, and general buzz as a true YouTube discovery.
by: Karl Long
I was just reading a post on Scoblizer where Robert is talking about the iPhone price drop and in the middle of the post I came across this statement:
Continue reading "Evangelism, Transparency, and Integrity in the blogosphere" »
by: Alex Eperjessy (via Business & Games)
"According to a new report from casual games developer/publisher PopCap Games, 'white collar' workers often play casual games while at work. PopCap's survey looked at 7,102 consumers, 40 percent of whom were identified as 'white collar' workers – these 2,842 respondents were employed in management, executive management, sales, accounting, medical, technical, consulting or administrative capacities." (via GameDaily).
by: Danah Boyd
Social network sites have become powerful tools and platforms for all sorts of content and cultural producers. Starting with Friendster, artists leveraged the network capabilities to communicate with their fans. This took on a new level with MySpace, resulting in the explicit creation of artist profiles. Even within the constraints of Facebook, artists built groups and found other ways to collect and communicate with their fans.
by: David Armano
Many of the senior folks who work at a variety of agencies (design, advertising, PR,—take your pick) are actually digital immigrants vs. digital natives. This means folks like myself (30-somethings) knew what life was like before the digital revolution. Digital natives, however have grown up with digital technologies from birth—some have never seen a tape cassette.
by: Dominic Basulto
If you're looking for a thought-provoking, concise guide to modern innovation, I would suggest checking out Scott Berkun's The Myths of Innovation. In each chapter, Berkun presents a commonly-held assumption about innovation (e.g. "the best ideas win," "innovation is always good") and then dissects this assumption step-by-step using a mix of business case studies, historical examples, and anecdotal evidence.
Most of us have experienced getting lost and with that in mind, it is usually something we try to avoid. Actually, getting lost is also getting harder because our obsession with mapping things and ourselves (Google Maps, GPS and other locative technologies and services) has radically reduced the risk.
Continue reading "The Almost Forgotten Experience of Getting Lost in Physical Space" »
by: Idris Mootee
These are very insightful. We need to hear more from more people. Keep coming. For those who have registered (by leaving a note on the original posting) I will be sharing a collection of some good readings and I will push them to your mailboxes every now and then. Pls let me know if you have not received anything, it means I've missed some names.
by: Michael Hoexter
The final installment of Part V (renewable electricity generation) of the longer series on the Renewable Electron Economy focuses on some promising but less well-publicized types of hydropower, which can be described together as “Marine Renewable Energy”.
Continue reading "The Renewable Electron Economy Part V.6: Marine Renewable Energy" »
by: Roger Dooley
Can you imagine a more difficult marketing task than selling books written by long-dead authors like Plutarch or Pliny the Younger to middle-class Americans? To make the challenge even more difficult, the books are priced well above most hardcover books, and you have to sell not just a few volumes to each customer but dozens and dozens.
by: Joel Makower
Green marketing is back, and while some may cavil that it never went away, the quality and quantity of marketing messages has shifted markedly in recent months. By all indications, this time it's no longer a half-hearted, fringe activity.
Continue reading "Green Marketing 2.0: This Time It's Serious" »
by: David Jennings
In the early thinking and drafts of Net, Blogs and Rock'n'Roll the idea was to feature some specific scenarios (or fictional use cases — call them what you will) that showed how new types of discovery might take place in new social and technological settings. These speculative scenarios provided "possible futures" — that is, not firm predictions. The stories didn't work so well in the context of the book, but, retrieving them from the "cutting room floor" so to speak, I hope they might work on this blog.
by: David Wigder
Like products, companies and celebrities, nations have brands, and these brands have attributes that describe them and value that is associated with them. Hosting the Olympic Games provides a unique opportunity for a country to both influence global perceptions about their national brand and enhance their nation's brand value by showcasing itself before the entire world.
Continue reading "China and Canada: Olympic Host Nations with Different Green National Brands" »
by: Dick Stroud
There is an article in today’s FT titled: Baby boom retirement aftershock looms. The FT is a subscription service but you will be able to access it for the next couple of days.
Finland is on the leading edge of Europe's demographic shock.
by: Joel Makower
I'm just back from the Burning Man festival, an artistic extravaganza and human experiment in the Nevada desert that happens every year about this time. Burning Man, for the uninitiated, lures tens of thousands of spirited souls to a hot, dusty dry lakebed for what amounts to a weeklong, hedonistic party with just a smidgen of content thrown in. I was smidgen of that smidgen; more about which in a moment.
Continue reading "Influence Ripples + Social Media Fragmentation" »
by: David Wigder
These days corporate marketers are launching blogs at a record pace. According to Jupiter Research, nearly 40% of corporate marketers are planning to launch a corporate blog within the next 12 months. Yet, consumers do not share the same enthusiasm for these blogs as corporations do: only 3% of consumers have used them to conduct product research. This dichotomy presents a challenge for corporations as blogs are one of the lowest cost and lowest risk social marketing tactics that marketers have to engage consumers in an increasingly Web 2.0 world. (“Maximizing Blogs”, Jupiter Research, June 11, 2007)
Continue reading "Repurposing the Corporate Blog to Reach Green Influentials" »
Last Saturday I started teaching a Masters class on "Modeling Business Models" at the Lucerne University of Applied Sciences and Arts (Hochschule für Wirtschaft HSW Luzern). It was the first half day in a series of 4 half day lectures. (NOTE: The course and all the following slides are in German).
Continue reading "Course (in German) on Modeling Business Models - Day 1 of 4 half-days" »
by: Nancy Baym
Bill Tancer of Hitwise has a brief article just up at TIME that has some interesting stats about fan fiction on the net. Hitwise tracks over 700 Books and Writing sites. Fanfiction.net gets 34.7% of visits to the ENTIRE category, making it first by the longshot, doing better than even Apple.com (159th most popular of all websites they track):
by: David Wigder
Online advertisers are increasingly interested in targeting audiences with green affinities and publishers are aggregating traffic in order to provide compelling ways to do so.
Volvo Dealers benefit from groundbreaking Serious Games
Via: Caspian Learning - Serious Games As A Highly Engaging Learning Solution For A Dispersed Workforce
Caspian Learning designs and delivers 3D game-based learning solutions for the Education and Corporate setting.
Caspian's authoring engine, Thinking Worlds™, is an incredibly versatile and globally unique technology that allows Caspian, its partners and clients to rapidly and cost-effectively build highly interactive and engaging learning solutions.
Continue reading "VOLVO CAR UK: Serious Games Replicating A Real-Life Showroom Experience" »
