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The Elements of Branding

by: Dominic Basulto

The marketing and innovation experts at Kolbrener have developed this interactive Table of Brand Evolution Terms to highlight their proprietary Brand Evolution methodology. 

branding definitions
Built by Kolbrener, a branding company

If you look carefully, you'll see that each of the "brand elements" belong to color-coded categories such as Advertising, Branding or Marketing Communications. A big hat tip to Tanya for pointing this out to me. Already, this Table of Brand Elements has received 60 Diggs.

Original Post: http://endlessinnovation.typepad.com/endless_innovation/2007/11/the-periodic-ta.html

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