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Russian Gmail Ad: Killer Paper Prototyping

by: Ilya Vedrashko

This spot for Russian Gmail (Saatchi Moscow, via Armando) is a great demonstration of the paper prototyping method (see a wiki definition, and a good book).


Speaking of Google and the Iron Curtain, check out Google.by (.by is for Belarus), a project where a cybersquatter an enterprising individual who created a bannerized version of the search engine's home page. Another google that's not Google is google.vc.

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