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PSFK posted an article on their blog about Starck feeling that “Design is Dead” and is also shamed for all the excess he has created in his designs. Well it was sometime ago when he spoke about his distaste for design, and a year ago we covered this Icon article, where he indicated similarly. This time around he continues his tirade by telling a German news weekly Die Zeit that:
by: Idris Mootee
The headline "Don’t Mistake Innovation For Strategy" posted by my friend Bruce Temkin (Forrester) on his blog Customer Experience Matters caught my attention. He was quoting Al Reis' article in Advertising Age with the title: Innovation Should Be Seen as a Tactic, Not a Business Strategy. Here are some excerpts from Ries:
by: Matt Rhodes
By now we all know about the fiasco at Heathrow Terminal 5. We’re into the weekend, and BA is still having to cancel flights. The outlook is not good for the weekend; flights are being cancelled and the press is full of discussion about how the recent days is humiliating for the UK (see here).
Continue reading "The T5 Fiasco: Some Free Advice on Customer Engagement for BA" »
by: David Armano
"In future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant." ~Philipe Stark
Continue reading "Design Isn't Dead. Design's Gatekeepers May Be Dying." »
by: David Wigder
Today, many executives, and especially those working in carbon-intensive industries, are grappling with how future carbon regulation may impact their businesses and industries.
by: Idris Mootee
Talking about "service deisgn" or "experience design..forget Disney or Club Med, the Belgian chain Le Pain Quotidien (Our Daily Bread) is one best example of great experience design.
Currently there are stores in California, DC and NYC. Toronto is opening one soon. My friend Scott is obsessed with it. I love the communal table and everything is organic there (I teased the people by asking them all the time if the tea is organic).
Continue reading "Service Design and Experience Design: Starbucks Vs Le Pain Quotidien" »
by: David Jennings
I've signed up for NESTA's Innovation Edge conference in a few weeks. Though I'm looking forward to what promises to be a stimulating day, I'm kind of surprised that the abstract concept of innovation remains so popular with policy makers and agencies.
by: Alex Eperjessy
In-game advertising – it’s been around for a while but only became a hot subject in the past few years. Brands, consumers, media – they’re all talking about it and everyone has a different take on the subject. The chart above is meant to illustrate a few of the stances gamers take on the subject and where these stances fall, on a Skepticism/Believer and Purism/Opportunism system. Comments and explanations inside.
by: Stefan Kolle
As I pointed out in my previous post, in my opinion we are measuring the wrong things in marketing, and many of us are still living in a delusional world of measurability. Let me take this discussion into the realm of Word of Mouth (WoM).
by: Mark Rogers
A lot of brands are dipping their toes into social media marketing. They naturally want to know what ROI they can expect. For that reason we are delighted that our client Avis UK has gone public with the results of their 2 year experiment in monitoring and responding to online conversations. They are experiencing double digit growth in a sector (car rental) that is growing at 1% per annum.
Continue reading "Avis: Showing the ROI on Social Media Marketing" »
I saw the musical "Legally Blonde" on Broadway Saturday last night, and now I'm a marked man.
You see, soon after being seated, my daughter caught the blow-in offer that fell out of the program: "send a text, and you could win a CD of the show before it ends." We normally resist all of the exhortations to share an email that come with every product, magazine, or web site my teen daughter visits.
by: Matt Rhodes
I’m constantly impressed by the levels of innovation and adoption of new techniques that go on in the not-for-profit sector. A couple of weeks ago I met Jon Parsons from the Woodland Trust and was talking about what work his organisation does online at the moment. I often find that the best of the not-for-profit sector can be as good as if not better than the best of what larger brands are doing.
Continue reading "The Woodland Trust: Online Innovation from Not-for-profits" »
by: Stefan Kolle
One of the vexing matters in innovative marketing is the lack of reliable metrics. David Polinchock’s post on the Measurement Excuse is one fine example of the discussions going on. I’d like to add my opinion to the discussion, as the whole issue of metrics in the modern media space has been keeping me thinking (and more often than not, ranting) a lot recently. And I came up with something I want to share with you.
Continue reading "Metrics vs Attention, Relevance and Reputation" »
by: Scott Goodson
Making a Splash with Social Media Measurement
Measurement is a really tough issue for social media proponents. Every business needs to measure results. But social media is different than say, PR clip counts. It's not the placements, it's the conversations. And some conversations are obviously more valuable than others.
Watch this video - it's the best example of a social media promotion and how to measure it.
Original Post: scottgoodson.typepad.com/my_weblog/2008/03/how-to-measure.html
by: Eliane Alhadeff
Best AR demos poised to revolutionize video games
Continue reading "Serious Games Taking The Pulse Of Augmented Reality" »
by: John Winsor
If you're like me, it's impossible to keep your eyes on the safety video when you fly every week. They're so boring, Well, Delta Airlines is trying to make it a little less so. Following in Virgin America's footsteps they've remade their safety video with a bit of spice. Instead of choosing animation, they chose a finger wagging Laura Croft look alike to take the passengers through the safety tour. Well, it's a step in the right direction, I just wonder how long it will take for people to stop watching.
by: Ilya Vedrashko
One of the few press releases that reach the front page of Digg: Dr. Pepper promises (and blogs about it) a can of Dr. Pepper to everyone in the States if Guns'N'Roses releases its long-overdue Chinese Democracy album in 2008. Axl Rose is pleasantly surprised but isn't promising anything.
Continue reading "Dr. Pepper Promises Free Soda To Everyone " »
by: Karl Long
German web site Pundo3000.com has done a case study of 100 product and package shots of packaged food and compared it to the reality of what is inside the package. Great stuff, we need a US version of this because even the product shot of herring bits in sauce looked nasty 
by: Scott Goodson
Marc Andreessen has written a very inspiring and thoughtful piece about managing an entrepreneurial elite company entitled the Psychology of Entrepreneurial Misjudgement. It's well worth a read here.
Continue reading "The Psychology of Entrepreneurial Misjudgement" »
by: Idris Mootee
How often we hear that managers complain about their innovative ideas are not heard and that everyone is only interested in the immediate bottom line?
Continue reading "Everyone Loves Innovative Ideas But No One's Doing Anything About It?" »
Borders has lost a hunk of its financing, suspended its dividend, and hired Merrill Lynch & Co. to "review its strategic alternatives."
I've got an alternative for them: stop going to the usual suspects for answers. Enough with the strategic reviews of the book business. Skip the expected branding nonsense, and start asking different questions, like why couldn't the business be recast as a social medium?
by: Ilya Vedrashko
Someone known as Skullphone has hacked into a few ClearChannel billboards in California to insert the trademark image.
-- via Textually
Original Post: adverlab.blogspot.com/2008/03/hacked-digital-billboards.html
by: David Polinchock
This thought has been running around my head for quite some time, but a couple of recent events & conversations have really galvanized it for me. It's how measurements and new tools keep circling each other.
by: Guy Kawasaki
There is an art to sucking up. Done too blatantly it will backfire. Done too weakly, you won't get what you want. The perfect suck up contains the following elements
by: Roger Dooley
WIRED ran an interesting piece that suggests increasingly invasive brain technologies will become a legal battleground. The more obvious areas have already been discussed here and elsewhere: using brain scans as lie detectors or to see if an individual recognizes someone or something (as part of a legal investigation, perhaps). That could be just the beginning, though.
New Balance is forsaking its heritage of communicating with its consumers with low-key, credible honesty, and embracing instead a flashy ad campaign.
by: Matt Rhodes
What’s the future of Advertising? There is none.
Continue reading "The Future of Marketing and Advertising" »
by: John Caddell
I've been reading a lot about the Wright Brothers this week, given our stopover at Kitty Hawk on the way to South Carolina for spring break. The novella-length Wikipedia entry was interesting reading on the Blackberry web browser while we headed toward North Carolina at 11pm. [As soon as I get a chance to edit the video I shot at Kitty Hawk, I'll post that as well.]
Continue reading "Wright Brothers set the standard for entrepreneurial thinking" »
by: Roger Dooley
Readership of Neuromarketing keeps growing, but now Yale researchers have published a paper that reveals my dirty little secret… cloak BS in neuroscientific jargon, and people find it more plausible!
Continue reading "Neuromarketing Blog: My Secret Revealed" »
by: Yann Gourvennec
Virtualisation of customer services interaction was quoted by Time (March 2008) as being one of the ‘10 ideas which are changing the world‘. Pascal Levy-Garboua, Director, Business Development of Virtuoz.com, a leading-edge provider of IVA (intelligent virtual agents) technology, is giving us more insight into the future of customer relationship management in this post written on behalf of Visionary Marketing.
by: Joel Makower
50 Simple Things You Can Do to Save the Earth is back in print, updated for the 21st century.
If that doesn't send a mild shiver down your spine, then you are under 25 years old.
Continue reading "The Death and Rebirth of "50 Simple Things You Can Do to Save the Earth"" »
by: David Armano
Stop what you are doing and check out Paul Isakson's excellent slideshow which nearly perfectly captures the change that many Ad guys & gals are no doubt feeling both in traditional, tradigital and digital shops. And clients too by the way.
Continue reading "Here's The Future of Advertising. Now Go Do it." »
by: Idris Mootee
What is “Super Normal Design”? This is the first time I’ve heard about the term. As an economist I am more familiar with “Super Normal Profits”.
Continue reading "Does "Super Normal Design" Go Against The Mainstreaming Of Design?" »
by: Matt Rhodes
There’s a great set of slides from Andy Hanselman on how to turn delighted customers into devoted ones. Andy is right that your best customers and best brand advocates are those who have high expectations of your brand and a great experience when they use it.
Continue reading "Turning Delighted Customers into Devoted Customers" »
by: David Armano
Photo Credit: Scott Gries
" I just wrapped up two days at the Ad Age Digital Marketing conference in NYC ...The panel I took part in was the official “social media” discussion. It was a great conversation, and the conference itself conducted polls from the audience in real time.
Continue reading "Experience, Social, Word of Mouth. Is it All Just Advertising?" »
by: David Polinchock
So Lane Hartwell just posted this on Twitter (sorry if it offends anyone!)
Um.ok.wtf. @ gap in SF. Just found a dried, bloody tampon in the pocket of some pants i was trying. Barf.
And that lead Sarah Lacy to reply:
@lanehartwell: wow. wow. wow. wow. wow. never going to the gap again.
Continue reading "Here's Where Social Media Really Hurts!" »
by: Ilya Vedrashko
This windmill farm in the recently released SimCity Societies was brought to you by BP. Other energy sources in the game are coal and nuclear plants, but those are unbranded, and I haven't seen any other kinds of branded assets in the game either.
by: Guy Kawasaki
I love Sk*rt
. You can think of it as "Digg for chicks" (in the words of QueenofSpain), and it features the user-selected stories in topic such as Arts & Entertainment, Design & Crafts, Family & Parenting, and Food & Home.
by: Roger Dooley
Starbucks has been under pressure to increase store revenue and profits, and, once again, they are turning to sensory branding for the solution. The most startling change is that the firm will go back to grinding coffee in its stores for the sole purpose of improving the coffee aroma. Presumably, it’s cheaper to ship the coffee pre-ground in sealed packages, but Starbucks management apparently feels that any productivity loss at the stores will be offset by improved customer loyalty and higher sales.
by: Dick Stroud
The UK press has given a “report from the Foreign Office” (a part of the UK Government) a lot of coverage. Strange that I can find no trace of the report or even the press release from the FO.
This coverage in Management Today is typical of what is being reported.
by: Sigurd Rinde
Seems it has dawned upon the VCs that yet another social network might not be the thing.
And when two "Facebook widget applications" (heh, a category by itself) startups are valued at substantially more than Bear Stearns, well, how can you avoid being hit by a blinding flash of the obvious: Something is not quite right.
by: Roger Dooley
Did you ever wonder why some people have such insight into the behavior and feelings of others? Certainly, some of the great advertising execs, copywriters, and other pros seem to have it, particularly for certain groups or markets. But are these insights always accurate?
by: Jon Miller
$300 billion dollars a year. That’s what the 3,000 largest B2B companies in the world spend annually on lead generation, resulting in billions of leads. Yet despite this massive expense, I have yet to find a sales executive who is happy with the number and quality of marketing generated leads.
Continue reading "Lead Management Will Never Be The Same Again" »
Moderator Jim Nail kicked off a panel discussion on social media here at the AdAge Digital Marketing Conference with an off-hand remark: explaining what was working was "a really, really big question" that he was happy he didn't have to answer alone.
Then panelist David Armano inadvertently answered it with an anecdote about 10 minutes later, and obviated the need for much of the conversation that followed.
by: Matt Rhodes
A metric we use a lot with clients at FreshNetworks is the Net Promoter Score (NPS). It’s a way of measuring the positive advocacy that exists for your brand; the word of mouth that is generated by your customers.
by: Dick Stroud
The big six TV networks (ABC, CBS, NBC, Fox, The CW and My Network TV) in the US are still bleeding viewers. This might be a result of the writer’s strike or a sign of a more fundamental shift in media habits.
I wanted to write this much sooner but it kinda got lost in the back burner. Sadly, half of the population, depending on your age, may or may not know of this piece of news.
Continue reading "Bye Gary, Thanks for the Memories and My Ability to Design" »
by: Roger Dooley
Businesses are often portrayed as rapacious partners, seeking to squeeze every penny out of their deals. Indeed, some are… the result is often a relationship between defined by a fat contract that seeks to protect both parties against bad behavior by the other.
Continue reading "B2B Marketing: Play Fair, Maximize Profit" »
Congrats to the PR person who pitched the story I read in today's paper, entitled “Rebranding Can Refresh Tired Corporate Image.”
The litany of ill-defined, esoteric, and incomplete terms served-up in the first two paragraphs was enough to make my head spin:
Personally as Head of Industrial Design for an in-house design department I find this quote particularly interesting and quite an accurate reflection of creativity in most corporate environments.
Continue reading "Overcoming Barriers to Creativity in a Corporate Environment" »
by: Michael Hoexter
In the last couple posts in this series, we’ve established that in industrial economies, price expectations for energy are low for fundamental economic reasons (mechanical work must displace human labor or animal work) but that in the US and Canada, these expectations are further depressed by low population densities, in many locations extreme ambient temperatures and temperature swings, and a preference for “big” vehicles and buildings.
by: Roger Dooley
Most market researchers earn their living by asking questions - what people did, why they did it, what they might do in the future, and so on. The methodology varies - focus groups, Web surveys, interviews, etc. - but in most cases the fundamentals are similar.
Continue reading "How "The Interpreter" Screws Up Market Research" »
When a credit card company assesses a fee on late payments, and then raises four-fold or more the interest rates it charges, it's not just realizing one of the primary sources of income for the entire industry.
by: Idris Mootee
Continue reading "The Problem With Stage-Gate Process With Experience Innovation" »
by: David Wigder
Last week, the green movement received endorsements from some very high places. Religious leaders that represent the two largest Christian denominations in the US - more than 66 million Catholics and 16 million Southern Baptists - declared that environmental protection has religious significance.
by: David Armano
Over at the Experience Matters blog, one of our "best sellers" is a post titled "10 Ways Digital Can Help You Thrive in a Recession."
Continue reading "10 Ways Digital Can Help You Thrive in a Recession (The Download)" »
by: Eliane Alhadeff
Following my prior posts iPhone: A New Vehicle for Serious Games and Is Serious Gaming In Apple´s Future - 700 Diggs!, dated early 2007, Apple's last week announcement of iPhone SDK roll-out coupled with the first "above average cellphone games" to go along with it, broadens the perspective of iPhone as a Serious Game platform.
Continue reading "iPhone SDK: Potential For Serious Games Large Scale Distribution" »
by: Mark Rogers
When you are selling a product with features - like a car or a piece of functional equipment - the conversations about your product are very useful and practical. I hate feature X. Why did they add all this new stuff? I can’t figure it out. Why can’t they do the same as product A? With service industries conversations are full of feedback about the minutiae of how the service is delivered, complaints about mistakes, but delight about good things.
by: David Armano
I'm attending a panel next week at the Ad Age digital marketing conference. The topic? Making social media work:
Continue reading "Are Digital Marketing + Social Design Compatible?" »
by: David Polinchock
We were having a conversation at the office today about whether or not we could call AudienceGames (you can click here if you're not sure what I'm talking about) a social media. I know it probably doesn't fit the current definition of social media, but I had some good reasons for thinking it should be included in the social media discussion.
by: Dick Stroud
Why when you read this type of headline do you know that the “many of today’s Internet users” are likely to be the 50-plus?
Continue reading " Content Providers Are Overlooking the Needs of Many of Today's Internet Users" »
by: Dominic Basulto
Dubai is turning into the new trendsetting playground of the rich and famous. In addition to the world's most luxurious hotel - the Burj Al Arab Hotel - the tiny emirate now also boasts the world's most prestigious credit card. The new Dubai First Royale Black is a diamond-encrusted black credit card with no preset spending limits and special concierge services at elite destinations.
Continue reading "Just How Innovative Is the most Prestigious Credit Card in the World?" »
by: Roger Dooley
Popular books like Men are from Mars, Women are from Venus, not to mention generations of comedians, have played up the differences between males and females. Researchers at Northwestern University and the University of Haifa have found that there are provable biological differences in the way that boys and girls process language in their brains.
by: Eliane Alhadeff
DELOITTE & TOUCHE USA HAS partnered with BrandGames to bring business education up to speed, with The Virtual Team Challenge for High Schools (VTCHS) Event--an online simulator that lets teens learn business best practices and deal with real-world ethical and financial situations.
Continue reading "Serious Games Dealing With Real-World Ethics & Finance " »
by: John Winsor
As many others in marketing, I've been intrigued by Clive Thompson's article about Duncan Watt's entitled, "Is the Tipping Point Toast," which appeared in Issue 122 of Fast Company.
Grant McCracken does a great job of outlining the substance of the article.
by: Roger Dooley
Berkeley neuroscientists report that they have been able to identify images subjects looked at solely by analyzing fMRI scans of the subjects' brains. Jack Gallant and his team at the University of California Berkeley published their findings in Nature.
by: David Armano
I finally got around to uploading my presentation from Interaction 08. You can view the video here.
by: Sigurd Rinde
Good quotes often come from unexpected sources. Yesterday one of my sons came home with a sheet setting out the teaching philosophy of his drum instructor, in which I found the following gem about the importance of passion:
by: Roger Dooley
East Asian subjects process a picture differently than their North American counterparts, according to a study published this week in the Journal of Personality and Social Psychology. The study used both eye tracking and conventional survey techniques to show that the Asian subjects paid attention to the background of the image while the North Americans focused on the principal character.
Continue reading "Eye Tracking Shows Cultural Differences" »
by: Joel Makower
The latest annual edition of Clean Energy Trends has just been published. My colleagues and I at Clean Edge have identified five key trends affecting clean-energy markets and produced our annual forecast of markets for four clean-energy technologies. And, working with our partners at New Energy Finance, we've analyzed the investment trends of the past year.
by: Scott Goodson
What we saw today was the spark. The explosion will continue for twenty years. We will all feel the warmth.
Watch the Steve Jobs video from today and you will understand how Apple will dominate the smartphone market for the next 25 years. Wow. What Microsoft and Windows was to the desktop, Apple and Touch will be to mobile.
Continue reading "Brand New Big Shit. It All Started Today for Apple." »
A really intriguing new experience called PMOG -- for "passively multiplayer online game" -- has nearly 5,000 people playing as they surf the web. It sits on top of their Internet browsers, and lets players leave messages, traps, games, rewards, and links for one another. Points are accrued and spent on more tools or better protection.
by: Karl Long
It's funny, I would suggest that Apple and Google probably have very different design processes and certainly a very different culture so what is the common denominator?
Continue reading "Apple, Google and Everyone Else - Who Owns the Customer Experience?" »
by: Ilya Vedrashko
English Russia has a collection of Ukrainian mobsters' tombstones. Note how many of them have a depiction of a Mercedes -- a symbol of a certain social status in the 90s. Do these tombstones reinforce a brand impression on a casual cemetery visitor? Do the impressions change after 5, 10 years?
by: Roger Dooley
OK, I admit it... if this story was about rats and food pellets, it wouldn't be particularly compelling. But when scientists decide to see what your brain does while it's looking at Krispy Kreme donuts, that's news!
by: Guy Kawasaki
Continuing on the theme of Duncan Watts and the demise of influencers and A listers, CNET Networks conducted a three-part study called "The Influencer Study from CNET Networks: Challenging Perceptions." It explored the structure of social networks, the motivations for giving advice, and methods of acquiring information.
by: danah boyd
The NYTimes ran a piece today called Text Generation Gap: U R 2 Old (JK). (Note: the article is very American-centric - in the States, older folks tend to be texting illiterate.) The article begins with an anecdote of a parent shuttling around his daughter and her friend. They are talking and dad butts in and they roll their eyes. And then there is silence. When dad comments to his daughter that she's being rude for texting on her phone rather than talking to her friend, the daughter replies: "But, Dad, we're texting each other. I don't want you to hear what I'm saying."
Continue reading "how youth find privacy in interstitial spaces" »
Continue reading "Twitter in Plain English (and Visual Thinking)" »
by: Scott Goodson
Ever since the Brian Morrissey, Adweek piece came out last week stating that "Agencies 'Don't Get' Social Media" there has been heightened desire by major consumer advertisers to know what social media is, who is doing it best, and how can they benefit from it.
Continue reading "Social Media and Social Network Marketing" »
by: Roger Dooley
Hot on the heels of learning that more expensive wine tastes better, we find that more expensive placebos are more effective at controlling pain:
News that Showtime is following HBO's lead and planning to show its programming for free in Sheraton hotels got me thinking about how hotels are the perfect places for sampling.
It's not as simple as putting new stuff in front of travelers, though; in fact, that would be a really bad idea, at least with business travelers. And it's definitely not smart to muck up anybody's hotel visit with lots of brand names and the associated detritus of marketing.
In one of the more unusual appearances that I've been a part of, here is a "fireside chat"
with Steve Ballmer at Mix 2008. (He sidestepped by question about Vista
twice, so if you want the latest news about Windows, you'll have to go here.)Scientists who want to see how a crowd behaves in an emergency can now shout "Fire!" on a city street and watch everyone panic and run thanks to a newly developed computer simulation.
Continue reading "Serious Games Predict Crowd Behavior in Dense Urban Settings" »
"Often times our first interaction with a brand is through a digital touch point like a site. Maybe we heard about it from a friend or somewhere else. We interact with it--we give it a try. If we like it--that leads to deeper levels of engagement. Maybe this repeats itself adding more "cycles" to the spiral. We continue to engage. Some of us even begin to participate. We transition from downloading to uploading our media. We talk about how great the experience is. To our peers, to each other. We become evangelists--the spiral actually expands as we engage with multiple touchpoints--not only the digital ones."
by: Roger Dooley
South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh?
Continue reading "Social Media Biggest Shift In Marketing Strategy Since Television?" »
by: Ilya Vedrashko
Continue reading "Idea: Remote Control Jammer Chip Activated by Commercials" »
Continue reading "Smell the Productivity: Office Aromatherapy" »
by: Alain Thys
On March 5, 2006 this blog was launched. We didn't have a strategy behind it, and if asked didn't "really" know why we were doing it. All we knew is that we wanted to create a place where the sharpest and the smartest would bring together their thoughts in an environment uncluttered by advertising. For those who've seen Field of Dreams I could paraphrase ... "if we build it, they will come".
by: David Wigder
With the exception of a few select product categories, growing consumer interest in green has not yet translated into substantive changes in purchase behavior by mainstream consumers. Like many nascent categories, green faces many barriers to widespread adoption.
by: Matt Rhodes
Our latest white paper is soon to be published, but register for a free copy now by sending me an email with your details: here.
Continue reading "A New Era in Qualitative Market Research: Download Our Latest White Paper" »
by: Jon Miller
The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day.
Continue reading "Sales is from Mars, Marketing is from Venus - Podcast" »
by: Ilya Vedrashko
Micropersuasion quotes Booz Allen Hamilton as saying agencies are in trouble because media are encroaching on the traditional agency turf:
Continue reading "Developing an Effective Channel Strategy in the World of Channel Proliferations" »
by: Yann Gourvennec
At Cisco France's request I wrote this brief article (see per below) on the role that innovation can play in customer relationships. This article will be published shortly in the client publication, which is entitled Ciscomag. In order to write this article, I used the material developed for a previous interview carried out in September 2007 for NextTimes, which is the Orange equivalent of Ciscomag for Orange Business Services (click here to read the September issue of NextTimes, the article being on page 2).
Continue reading "Innovation in Outsourcing: Definitely Not a Pipe-dream" »
I've always wondered why ads in adult publications don't feature naked people since contextually that would seem appropriate. Reading such a magazine, at least in part, is a goal-oriented activity -- you buy a Playboy to look at nudie pics and skip whatever content doesn't have them. If you ad features the desired content, it gets looked at. Kind of makes sense, no?
Continue reading "Should Ads In Adult Magazines Feature Naked People?" »
Continue reading "Baby Pictures Really Do Grab Our Attention" »
by: Scott Goodson
The majority of gamers own American-made cars (24% Ford, 18% Chevrolet). However, 79% are planning to buy an import for their next car (41% Toyota, 41% Honda, 25% Nissan and others).
Continue reading "Online Gamers Leave American Cars for Imports" »
We've got an extra day on our hands, everyone. Happy leap day!
I know it's really a bit of calendar legerdemain, just like the "extra hour" that Daylight Savings Time takes and then gives back every year. But leap day gets its own date that doesn't otherwise appear on the calendar. Relatively speaking, I'll grow older a day slower this year than I would have had I not received a bonus 24 hours. So I'll choose to look at it as a gift, thank you very much.
by: Idris Mootee
Companies that are squeezed by low cost competitors and channel proliferations are looking to ways to add value to their brands and products. Fancy packaging will not do the job as it adds cost and creates more waste. The best way out is to look to "design" to create a higher level of aesthetic sophistication and emotive elements for the brand.
Continue reading "Are You Ready for the Coming "Feminitization of Everyday Objects"?" »
Something tells me that this visual shouldn't require additional explanation. :-)by: Ilya Vedrashko
I put together a YouTube playlist with a compilation of 13 recruitment ads from different countries. Comparative military propaganda highlights of the weird:
Continue reading "Military Recruitment Ads from Around the World" »
by: Rick van der Wal via Business and Games Blog
Virtual culture, future and business blogger Wayne Porter pointed me to the presentation of internationally celebrated inventor and futurist Ray Kurzweil at the Game Developers Conference.
