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Convergence + The Digital Agency

by: David Armano

I finally got around to uploading my presentation from Interaction 08.  You can view the video here.

There are some slides from previous presentations as well as new ones, but the overall premise of the presentation was to stress the blurring of roles both from an individual perspective as well as an agency one.  IE, design firms creating marketing solutions and agencies designing video game software.  You can download a PDF from here.

Original Post: http://darmano.typepad.com/logic_emotion/2008/03/convergance-the.html

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2 Comments

Boulos said:

It's good. It reminds me on Matt Cutts presentation on spam -

http://www.mattcutts.com/blog/what-google-knows-about-spam/

I think one really important thing to consider is how agencies work together. Even in total digital agencies there are separate departments for dealing with print, web, television etc. There is a good write up about this here -

http://www.demonzmedia.com/DemonzBlog/?p=11

StephZibi Author Profile Page said:

Congrats your presentation is a powerful !
Thanks for upload it.

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