by: Scott Goodson
Making a Splash with Social Media Measurement
Measurement is a really tough issue for social media proponents. Every business needs to measure results. But social media is different than say, PR clip counts. It's not the placements, it's the conversations. And some conversations are obviously more valuable than others.
Watch this video - it's the best example of a social media promotion and how to measure it.
Original Post: scottgoodson.typepad.com/my_weblog/2008/03/how-to-measure.html
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