by: Ilya Vedrashko
All these people in A&F behind Obama - not a product placement.
Which brings up an old question: what's the effect of news photography on a brand?
Jeff Haynes / Reuters, USA Today
"A Coke truck sits among the rubble after the collapse of the first World Trade Center Tower. Photo by Doug Kanter/AFP." (source)
Source and context unknown, please let me know the correct credit.
Editorial pictures of celebrities holding Starbucks cups amounts to millions of dollars in free advertising (CityRag, 2005, Branding Cultures).
Original Post: http://adverlab.blogspot.com/2008/04/abercrombie-behind-obama.html
I wonder if the A&F clad people were placed in near Obama by Obama's staff as a way to garner the youth vote.