by: Dick Stroud
This is the announcement from the press release.
Yahoo has launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties. The site is called Shine.
Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers.
I am amazed that a company that should know better is still using age based segmentation rather than lifestyle. Maybe this helps explains Yahoo’s precarious position?
Original Post: www.20plus30.com/blog/2008/04/yahoo-launching-site-for-women-well.html
Yahoo is a kind of King Midas upside down.
Everything Yahoo touches, it turns it into mud.
It ruins it and destroys it.
Geocities was a great place, back in 1997 or so. Then Yahoo acquired it and destroyed the spirit of Geocities, and the "neighbourhood" feeling, added lots of intrusive and annoying ads, made a horrible and stupid user interface. I had 7 music & nature landscapes websites there, I deleted them all, disgusted by Yahoo, and I placed them elsewhere.
The same Yahoo did with Webring, another great place. It acquired it, ruined it and destroyed it.
The same will happen this time too, you can bet on this.
Why Google wins and Yahoo loses?
Just look and their homepages, and you will understand. Lots of junk on Yahoo, cluttered and confused.
Google: clean, clear and simple.
Greg Palusa
Director
Marketing Strategy & Digital Media
Vertygo Team
http://www.vertygoteam.com