Marketing & Strategy Innovation Blog

by: Karl Long

My good blogging friend and burrito fiend Noah Brier has created and interesting tool called Brand Tags. Essentially visitors to the site are shown a page with a brand on it and asked to tag it with the first word that comes to mind. Brand Tags then shows “tag clouds” with all the words people have typed, the bigger the word the more people typed that word, simple really and the results are going to be fascinating. Even in this early stage some trends are emerging.

Continue reading "Brand Tags - Crowdsourcing Brand Perceptions" »

Posted by Futurelab at 5:48 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

On average I receive 2 calls a night if I am lucky enough to be having dinner at home and not traveling; these calls are properly timed so they know I will be having candlelight dinner with my family and that’s exactly the time for interruption.

Continue reading "Can We Fix Marketing? Most Best Practices Are in Fact Worst Practices." »

Posted by Futurelab at 9:01 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Scott Goodson

I have been interviewing a select group of people who impress me and who are doing their own thing in their own way. Stanley Hainsworth, Creative Director of Starbucks, Kerri Martin, and Lee Daley, former dude from Manchester United. I've been calling it Goodson Lunchtime chats.

Continue reading "Sheetal Mehta - Goodson Does Lunchtime Chats" »

Posted by Futurelab at 11:29 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

In two weeks (May 19), Material ConneXion and Li Edelkoort partner to bring to life LEFT/BRAIN/RIGHT, an event on the greening of architecture and design. The event will discuss the sustainable materials and technologies that are transforming design today and tomorrow. In Greening Perspectives 2010, trend forecaster Li Edelkoort will offer an emotional and human perspective on how green thinking is changing the way we perceive ourselves and the world around us.

Continue reading "Consumer Gadgets Needs To Think Sustainability Seriously" »

Posted by Futurelab at 11:18 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: danah boyd

Continue reading "Mobilizing Generation 2.0" »

Posted by Futurelab at 11:10 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: John Caddell

There was a fun article today in the Wall Street Journal that ranked the top business gurus by citation, Google hits and media mentions. Familiar names, like Gary Hamel, Malcolm Gladwell and Thomas Friedman are in the top 5.

Continue reading "No Female Business Gurus? Try this List" »

Posted by Futurelab at 10:09 PM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

Continue reading "Is Social Innovation Ready For Prime Time? We Need More Business That Better The World." »

Posted by Futurelab at 9:03 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Joel Makower

Continue reading "Exxon, the Rockefellers, and the Future of Big Oil" »

Posted by Futurelab at 9:15 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

There were lots of talks around Software as a Service and it is actually becoming part of a major transformation of the software industry, and yet many still don’t fully understand what it takes to capture these opportunities.

Continue reading "Three Lenses to Look at the Emerging Discipline of Service Design" »

Posted by Futurelab at 8:52 PM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Ilya Vedrashko

Last week's news about Rolling Stone and Men's Health running promos where readers are invited to snap images of ads and send them in reminded me of a draft that I've been kicking around for a few months about bookmarkable advertising. It's not finished or polished but, I hope, useful for something.

Continue reading "Bookmarkable Advertising" »

Posted by Futurelab at 7:10 PM | Permalink | Comments (2) | TrackBacks (0)  • Email this article to a friend

by: David Polinchock

I was doing an interview for a new book about experiential marketing and I was asked about the importance of brand ambassadors. My response was that while they were certainly very important when you were doing marketing events, the truth is that there shouldn't be a select group of brand ambassadors. Every employee that you hire should be a brand ambassador. We've written about the importance of retail in the past and updated our thoughts:

Continue reading "Shouldn't Every Employee be a Brand Ambassador?" »

Posted by Futurelab at 9:49 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Eliane Alhadeff

"Tens of millions of people are honing their leadership skills in multiplayer online games. The tools and techniques they’re using will change how leaders function tomorrow—and could make them more effective today."

Continue reading "Harvard Business Review Article: Serious Gamers Hone Leadership Skills" »

Posted by Futurelab at 9:42 PM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Dick Stroud

The figures published by the Office of National Statistics about UK pension trends make sobering reading. About two thirds of pensioner households received private pension incomes in 2005/06, but 40% of pensioner couples, 55% of single men and 61% of single women pensioners have an annual private pension income of less than £1,000.

Continue reading " UK Research about Pensions" »

Posted by Futurelab at 9:08 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

Continue reading "What Schools of Design Are You from? What Is a Designer: Objects, Functions, Meanings?" »

Posted by Futurelab at 2:55 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Polinchock

I started reading this article on the train home and something struck me as odd. All of the talk about how the ad industry needs to work so hard to change how the business is done. Well, that makes sense. Change happens in all industries. That's not really all that new, exciting or different.

Continue reading "Telling the Heavyweights They Have to Be Agile - New York Times" »

Posted by Futurelab at 7:39 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Scott Goodson

The Only Once blog has a great posting today about the need to 'Shoot to score' and anyone who leads an independent entrepreneurial driven organization will understand what this means.

Continue reading "Message for Entrepreneurs - You Have to Shoot to Score" »

Posted by Futurelab at 7:34 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Wigder

An Interview with Mark Williams, EVP/Partner at The Martin Agency and Planning Director for the “We Can Solve It” Campaign

While many consider the release of Al Gore’s An Inconvenient Truth to be a turning point regarding consumer awareness about climate change, consumer surveys indicate that much work is still left to be done.

Continue reading "Making What's Inconvenient Matter" »

Posted by Futurelab at 6:02 PM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend