by: Dick Stroud
A major report has just been released about the reality of ageing in England. When I say major I mean major. It is 316 pages long and is comes with a great pedigree.
Here is the press release from the PA. As you would expect the press release is written for headline grabbing – nothing wrong with that.
Nearly a third - or 30% - of men aged between 60 and 64 years old said they expected to carry on working past the age of 65 in 2006/07, compared with 25% questioned in 2002/03.
Life expectancy had increased at an astonishing rate.
The poorest elderly people were more than twice as likely to die as the richest over a given period
Once I have had a read I will comment some more.
Original Post: www.20plus30.com/blog/2008/07/living-in-21st-century-older-people-in.html
And UK marketers are doing a fairly awful job of targeting their marketing to this potentially lucrative market:
http://www.utalkmarketing.com/Blogs/DisplayBlog.aspx?BlogID=286