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by: David Armano
We are living in an age of ambient interruption. Gone are the days when we flipped through channels while Ads interrupted our programming. Broadband, wireless and file sharing killed the radio star and all our media is served to us on a "need it now" basis. We think we need it? We go out and get it. We've been liberated to ignore the assault on our senses telling us to buy, asking us to try and selling the myth of brand.
by: Ilya Vedrashko
The newest batch of MIT Comparative Media Studies grad theses is up. Lots of good stuff on transmedia storytelling, engagement, convergence, and mobile MMORPGs. Great job, guys, and good luck.
Original post: http://adverlab.blogspot.com/2007/08/mit-media-studies-grad-theses.html
by: C. Sven Johnson
While reading something yesterday concerning marketing in virtual worlds I resisted the urge to comment. Last night and again early this morning, I further resisted the temptation to post something here regarding what I’d read. And I’m now resisting the urge to slip something in. I won’t.
by: Ilya Vedrashko
Don't know much about it, but it looks like this walking humanoid vending machine is a mascot of a Coke's campaign in Japan. There are a couple of videos on YouTube (here's one). Apparently, the robot is cast in a superhero role, too. (via Japan Probe)
I was reading through the blogosphere tonight and came across a piece on Greg Verdano's blog about Urban Spam and that led me to several other postings, all linked here. The quoted section below is from PSFK, which has some good thoughts on the whole concept of urban spam. The second video lists the prices for a variety of OOH ad buys in NYC too.
There’s not much doubt that a multisensory ad approach could, if done well, outperform one that appeal only to one sense. Indeed, the Scent Marketing Institute thinks that business will be increasing spending on aroma-based advertising. One current effort is for some California gas stations to spread the aroma of coffee near the pumps to encourage consumers to fill up their travel mug in addition to their gas tank.
by: Alain Thys
Exactly a year ago this blog went "live" and we just wanted to thank everyone who's been part of making it something much more successful than we ever thought it would be. Today, we've got about 25,000 regular readers, over 1,400 posts, and more importantly, our base of daily feedburner subscribers keeps growing by the week (currently at 2,500).
By: Ilya Vedrashko
Bright GIS rents out billboard space all around the (virtual but real) world: "Promote your business through our world-wide network of hundreds of Google Earth Virtual Billboards.
by: David Polinchock
Wow. Now this is taking a stand. You can actually print a sign for your seat that says:
"This patron is avoiding cinema advertising and will return when the feature begins."
Continue reading "CMPAA | Stop Pre-Movie Commercials! - Theater ads." »
by: Alain Thys
As I compiled the most read posts on this blog, I couldn't shake the feeling that "there was a lot of great stuff missing". That's why I decided to do the "old media" thing and make a selfish editorial selection of what I thought were the twenty strongest thoughts expressed on this blog since its inception (one per contributor).
by: Alain Thys
It's the season to make lists and hitparades, so to end the year we'll do our bit as well. According to Google Analytics, here's a list of the ten most read articles since the launch of this blog on March 5th, 2006. It's an interesting mix, which for me, is also a testimony to the way the Long Tail seems to be working.
Continue reading "The Ten Most Read Futurelab Articles in 2006" »
by: David Polinchock
Erik Hauser over at the Experiential Marketing Forum posted these facts from Ryan over at the Gigunda Group about the Charmin Experience in Times Square.
Continue reading "Experience Manifesto: Charmin Bathrooms in Times Square" »
by: Alain Thys
We've been a bit quiet over the past few days because of a busy week at the Marketing 3 conference in the Netherlands, yet to make up, we wanted to bring you a few early Christmas presents in the form of key videos from the conference.
by: David Polinchock
Our friends at GDR sent an e-mail asking if we knew anything about the new window display at Ralph Lauren here in Manhattan, so Noah & I went up to the store to experience first-hand, their new, interactive touch screen window.
by: Alain Thys
While I have never had much patience for those who proposed opening a flagship store because no retailer wanted to stock all the product, I do believe that in our age of media-fragmentation a flagship is becoming a must consider for every major brand.
So, here are seven thoughts I’ve started picking up when running retail and marketing for Reebok and have refined over the years.
by: Ilya Vedrashko
One of today's most interesting stories was about the "Mosquito" ultrasonic repellent device that works like the dog whistle but is designed to keep loitering teenagers away from stores and other property (classical music works, too).
Continue reading "Can Ultrasonic Teen Repellent Be Used in Advertising?" »
by: Lynette Webb
Click image to enlarge.
Continue reading "Walmart TV has Huge Audience Rivalling That of Networks" »
by: John Sviokla
April 24th’s New York Times featured a front page (below the fold) picture (and story) of hotels.nl’s advertising on the side of sheep, bedecked with advertising blankets rented to hotels.nl for the price of one euro, per day, per sheep. It is heralded by the reporter as a wonderful example of low tech advertising, which it is. It is also a great example of generating PR from a clever idea which created media carry which they could never have achieved.
Continue reading "Be Sheepish!: The mammalian manifesto for brand reinvention" »
by: Alain Thys
Frost & Sullivan just published a report indicating that the North American market for digital signage advertising has grown from $73.6 million in 2003 to $102.5 million in 2004, which is touted as a whopping 40% increase in only one year.
by: David Polinchock
Once again, we're preparing to visit the SIGGRAPH conference. As always, we expect to be well energized from our trip and look forward to seeing the way cool things that they have there.
by: Alain Thys
When you travel, you learn. And as I'm visiting Shanghai for the first time, I'm learning a lot (even though I'm only here for a day). One of the things I saw was a narrowcasting concept which I had never thought of to date and which I've dubbed elevatorcasting.
by: David Polinchock
And we wonder why people hate us advertising folks!
On a recent Alaska Airlines flight, passengers were told to remain buckled and seated for the last 30 minutes before landing at Reagan National Airport. It was a standard security measure for flights heading into restricted airspace over Washington.
Continue reading "Cash-Strapped Airlines Try In-Flight Advertising" »
