Marketing & Strategy Innovation Blog

by: danah boyd

The NYTimes ran a piece today called Text Generation Gap: U R 2 Old (JK). (Note: the article is very American-centric - in the States, older folks tend to be texting illiterate.) The article begins with an anecdote of a parent shuttling around his daughter and her friend. They are talking and dad butts in and they roll their eyes. And then there is silence. When dad comments to his daughter that she's being rude for texting on her phone rather than talking to her friend, the daughter replies: "But, Dad, we're texting each other. I don't want you to hear what I'm saying."

Continue reading "how youth find privacy in interstitial spaces" »

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Continue reading "Social Media Biggest Shift In Marketing Strategy Since Television?" »

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Over at Forrester's Groundswell blog, Josh Bernoff recently wrote this in the context of social applications doing well in a recession:

Continue reading "The Application Economy" »

Posted by Futurelab at 11:54 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Polinchock

If you want to know what's wrong with advertising and why it has so many problems, take a look at the list of reasons that mobile advertising isn't working. You'll notice that not one person mentioned there's no real value for the consumer. That's why mobile marketing isn't working right now.

Continue reading "Being Peter Kim: What's Wrong with Mobile Marketing" »

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by: Dick Stroud

There is an article in advertising Age called the:" The Misunderstood Generation". I can never work out if AdAge is on subscription or not. Anyway here is the gist of the thing.

Continue reading " Edelman - Where Have You Been for the Past 5 Years?" »

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by: Karl Long

Just read this over at JaffeJuice and Joseph extrapolates that the chance basically only 5% of people with the TV on are actually paying attention to advertisements. Wow, I thought it was only half of advertising that was wasted, we just didn't know which half

Continue reading "What Do You Do During Commercials? 95% Not Watching" »

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Continue reading "Consumers treat advertising like trains" »

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Continue reading "Pew on teen social media practices (with interesting bits on class)" »

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Continue reading "NPD Report 63% of Americans Playing Video Games" »

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by: Idris Mootee

Everyone is talking about a recession and how it could hammer those media companies and ad agencies that rely on advertising next year, curtailing opportunity for reinvention when the industry needs it most.

Continue reading "Recession and Online Ad Spending" »

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Continue reading "Must see video: "We Think" vs."The Cult of the Amateur"" »

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by: Ilya Vedrashko

Continue reading "Ads From Soviet Romania" »

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by: danah boyd

For peculiar historical business reasons, Americans and Canadians pay to receive text messages. This creates a stilted social dynamic whereby a friend forces you to pay $.10 (or use up a precious token msg in your plan) simply by deciding to send you something. You have no choice. There's no blocking, no opt-out. Direct to jail, do not pass Go, do not collect $200.

Continue reading "Gluttonous Texting" »

Posted by Futurelab at 4:02 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Dick Stroud

What follows is a splurge or facts and figures.

The results of the biannual internet advertising spend study from the Internet Advertising Bureau, PricewaterhouseCoopers and the World Advertising Research Centre shows online advertising expenditure reaching a potential new high of £2.75 billion by the end of 2007.

Continue reading "The 50-plus an important factor driving online advertising growth." »

Posted by Futurelab at 11:44 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

Continue reading "Digital Marketing's Dirty Little Secret" »

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by: Guy Kawasaki

My buddies at Avenue A | Razorfish provided me this copy of a study called “Fast Forward: Designing for Constant Change.” It consists of thirteen essays and research that explore how consumers’ digital media habits affect the ways that companies should design user experiences and digital brands. The company wrote the report for marketers who are trying to design more effective online ads and websites in the face of rapid technological change. It is the result of 500 interviews conducted in July, 2007.

Continue reading "“Fast Forward: Designing for Constant Change” Study" »

Posted by Futurelab at 11:11 AM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Ilya Vedrashko

Last August, a start-up Pelago filed for a patent for a "a method and system for providing a pay-for-visit billing model for advertisements."

Continue reading "Future: Pay-Per-Visit Advertising " »

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by: David Armano

Many of the senior folks who work at a variety of agencies (design, advertising, PR,—take your pick) are actually digital immigrants vs. digital natives.  This means folks like myself (30-somethings) knew what life was like before the digital revolution.  Digital natives, however have grown up with digital technologies from birth—some have never seen a tape cassette.

Continue reading "Questions For The Agency Executive" »

Posted by Futurelab at 11:54 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Ilya Vedrashko

The newest batch of MIT Comparative Media Studies grad theses is up. Lots of good stuff on transmedia storytelling, engagement, convergence, and mobile MMORPGs. Great job, guys, and good luck.

Original post: http://adverlab.blogspot.com/2007/08/mit-media-studies-grad-theses.html

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by: Alain Thys

Not so long ago, David Armano suggested that someone forgot to send me the memo that Social Media weren’t what I made them out to be.  But when I look at the Futurelab 100 which we’re publishing today, I think I’ve completely lost my in-tray.  The first time I looked at it, I thought … OK, interesting.  But when Stefan came up with one extra piece of information, I was simply blown away.

Continue reading "The New Futurelab 100: Have the Brand Gods Gone Crazy?" »

Posted by Futurelab at 11:19 PM | Permalink | Comments (5) | TrackBacks (0)  • Email this article to a friend

by: Alain Thys

This week, two events caught my attention which are not that significant on their own, yet in combination made me think.  First there was CBS Corp’s Chief Exec who complained that his viewers were not ‘helping the networks’ when it comes to pretending they actually watch the advertisements.

Continue reading "TV Producers Need a Business Model to Go Online" »

Posted by Futurelab at 8:48 PM | Permalink | Comments (2) | TrackBacks (0)  • Email this article to a friend

by: C. Sven Johnson

While reading something yesterday concerning marketing in virtual worlds I resisted the urge to comment. Last night and again early this morning, I further resisted the temptation to post something here regarding what I’d read. And I’m now resisting the urge to slip something in. I won’t.

Continue reading "Personal Entry: Pre-Alpha" »

Posted by Futurelab at 8:40 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Danah Boyd

As promised, i've uploaded the crib from my talk at Cannes for your enjoyment (and critique). It's about film, DRM, remix, MySpace, youth, fandom, film consumption, and other good things.

Enjoy!

Original post: http://www.zephoria.org/thoughts/archives/2007/05/30/film_and_the_au.html

Posted by Futurelab at 8:07 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Dick Stroud

Cinema audiences are still predominantly young with nearly half of filmgoers under the age of 25 but older viewers are a significant number and becoming more significant. The number of people aged 45 and over attending the cinema has doubled from 19 million a decade ago to 38 million last year.

Continue reading "Media buyers take note – the 50-plus are watching more films" »

Posted by Futurelab at 3:21 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Armano

Tomorrow I'm off to Toronto to attend "Summer Event".  Every year, Critical Mass holds a 2 day "festival" complete with creative exercises, music and lots of beer.  I am going to be part of the "speaker series"—so I had to come up with something to talk about.

Continue reading "The Fuzzy Tail" »

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by: Lynette Webb

There’s not much more to say about this beyond what’s on the slide. It’s from a recent blog post www.tripleodeon.com/?p=54 I stumbled across and liked the matter of fact tone . The whole mobile internet thing has been on such a rollercoaster ride - overhype, then backlash, then hype again… it’s all too easy for some to dismiss it.

Click image to enlarge 

Continue reading "Evolution of the web to mobile is inevitable" »

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by: Dominic Basulto

After a flurry of recent deals over the past month involving Google, Microsoft and WPP Group, it is no longer clear which companies are at the top of the digital advertising food chain.

Continue reading "The future of advertising" »

Posted by Futurelab at 2:00 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: John Caddell

John Jantsch's blog "Duct Tape Marketing," focused on the small businessperson, pops up with a killer post on occasion (the rest of the time, it's a bit too commercial, with lots of plugs for his book and others' products). One of the really good posts was yesterday: "Are You Investing in Long Term Marketing?"

Continue reading "Strategic marketing leverages content, connection, community" »

Posted by Futurelab at 2:41 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Jennings

The flipside of sites run by fans is of course sites run by artists, and yesterday the New York Times ran a feature — Sex, Drugs and Updating Your Blog (hmmm, not a bad title; I wonder if I could adapt it…) — about what it refers to as 'B-list' artists and how they communicate with fans online. 

Continue reading "Rise of the artist site" »

Posted by Futurelab at 2:29 PM | Permalink | Comments (2) | TrackBacks (0)  • Email this article to a friend

by: Lynette Webb

I think this is one of those things that sounds remarkable only because no-one has explicitly said it in so public a forum before - but is a real sign of the times. If I’d read this 5 years ago I’d have thought it was a bit odd; now - to me at least - it just seems commonsense and responsible.

Click image to enlarge.

Continue reading "checking baby name to make sure it's searchable" »

Posted by Futurelab at 11:42 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Lynette Webb

“Life caching” as a concept has been around for a while and has always fascinated me. For their afficionados, Twitter and the constant chatter on Myspace-type boards are the first services that, to me, come close to enabling capture of the minutiae of daily life. 

Click image to enlarge.

Continue reading "In the future, you will be able to record your life" »

Posted by Futurelab at 6:45 AM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: David Jennings

Andy Aldridge, who created one of my favourite fan sites, and whom I interviewed for the book (notes to appear here when I get round to it), is asking whether such sites are on the way out.

Continue reading "Fan sites RIP?" »

Posted by Futurelab at 10:01 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Ilya Vedrashko

Some time ago, I posted a general overview of ad formats in Joost. This was before the company announced the product's formal launch last Tuesday carrying some 30 advertisers who'd signed up for the three-months trial. I thought I'd pop in and see who's doing what.

Continue reading "More Details on Joost Advertising" »

Posted by Futurelab at 6:36 AM | Permalink | Comments (5) | TrackBacks (0)  • Email this article to a friend

by: Dick Stroud

The New York Times has a long thoughtful article about the vagueries of the advertising industry and its attitude to older people. It is well worth reading.  These are three extracts that particularly caught my eye.

Continue reading "TV’s Silver Age" »

Posted by Futurelab at 8:48 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Armano

Doing a little housekeeping and I've updated my visuals in a single slideshow.  Every 4 months or so, I'll update the slideshow and re-post here.  Gotta love slideshare.

Continue reading "Visual Library" »

Posted by Futurelab at 8:31 PM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Lynette Webb

I’ve held off posting about Twitter until now. Mainly ‘cos I didn’t have the time to do it justice.  Click Image to Enlarge

I find Twitter intriguing for a number of reasons, not least because it’s fun watching the debate - from the sidelines it seems pretty polarised… people either love or hate it. Whatever you think about Twitter, the fact that it can stir up such a storm means it’s hit a nerve. :-)

Continue reading "twitter is like walking to school with your friends" »

Posted by Futurelab at 9:42 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Sebastian Campion

AddArt is a subversive Firefox add-on currently being developed by the American artist Steve Lampert.

The concept is inspired by the popular Adblock add-on which removes ads from web pages. The main difference between the two is that AddArt will not just block ads, it will replace them with new images - images created by artists. So, the more ads you surf, the more art you'll get!

Continue reading "AddArt" »

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by: Dick Stroud