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March 10, 2008

how youth find privacy in interstitial spaces

by: danah boyd

The NYTimes ran a piece today called Text Generation Gap: U R 2 Old (JK). (Note: the article is very American-centric - in the States, older folks tend to be texting illiterate.) The article begins with an anecdote of a parent shuttling around his daughter and her friend. They are talking and dad butts in and they roll their eyes. And then there is silence. When dad comments to his daughter that she's being rude for texting on her phone rather than talking to her friend, the daughter replies: "But, Dad, we're texting each other. I don't want you to hear what I'm saying."

Continue reading "how youth find privacy in interstitial spaces" »

March 6, 2008

Social Media Biggest Shift In Marketing Strategy Since Television?

by: Karl Long

Hyperbole? I don't think so. I believe that social media is reshaping the business landscape and is changing, or requiring change from every aspect of the business, from business strategy, to product development, to marketing, to human resources (hey, even Microsoft is taking notice see this FT article "A revolution is taking shape").

Continue reading "Social Media Biggest Shift In Marketing Strategy Since Television?" »

February 13, 2008

The Application Economy

by: David Armano

Over at Forrester's Groundswell blog, Josh Bernoff recently wrote this in the context of social applications doing well in a recession:

Continue reading "The Application Economy" »

February 11, 2008

Being Peter Kim: What's Wrong with Mobile Marketing

by: David Polinchock

If you want to know what's wrong with advertising and why it has so many problems, take a look at the list of reasons that mobile advertising isn't working. You'll notice that not one person mentioned there's no real value for the consumer. That's why mobile marketing isn't working right now.

Continue reading "Being Peter Kim: What's Wrong with Mobile Marketing" »

February 8, 2008

Edelman - Where Have You Been for the Past 5 Years?

by: Dick Stroud

There is an article in advertising Age called the:" The Misunderstood Generation". I can never work out if AdAge is on subscription or not. Anyway here is the gist of the thing.

Continue reading " Edelman - Where Have You Been for the Past 5 Years?" »

January 31, 2008

What Do You Do During Commercials? 95% Not Watching

by: Karl Long

Just read this over at JaffeJuice and Joseph extrapolates that the chance basically only 5% of people with the TV on are actually paying attention to advertisements. Wow, I thought it was only half of advertising that was wasted, we just didn't know which half :-)

Continue reading "What Do You Do During Commercials? 95% Not Watching" »

January 6, 2008

Consumers Treat Advertising Like Trains

by: Lynette Webb

At my old agency we used to sometimes talk about “the immunised consumer”. The point we were trying to make was that the practice of ad avoidance isn’t just to do with tools that people employ to block out ads - be it the fast-forward button on a DVR, pop-up blocker, etc.

Continue reading "Consumers Treat Advertising Like Trains" »

December 29, 2007

Pew on teen social media practices (with interesting bits on class)

by: danah boyd

While I was off struggling with Leopard and pants, Pew put out another great report: Teens and Social Media. This report fleshes out what I noticed earlier - teens are much more protective of the content they post online than adults are. Yet, this report is sooo much more than that.

Continue reading "Pew on teen social media practices (with interesting bits on class)" »

December 14, 2007

NPD Report 63% of Americans Playing Video Games

by: Karl Long

According to a new NPD Report video games are becoming and increasingly mainstream activity with a reported 63% of Americans playing video games, and 30% of them playing them more than last year. It’s rather amusing in many ways that “video games” essentially got hijacked by teenaged boys (both figuratively and literally) for the last decade (me being one of them). But with innovations in gameplay like the Wii, social games like Guitar Hero, and Rock Band video games are becoming again, just games, encouraging us to play, and play together.

Continue reading "NPD Report 63% of Americans Playing Video Games" »

December 3, 2007

Recession and Online Ad Spending

by: Idris Mootee

Everyone is talking about a recession and how it could hammer those media companies and ad agencies that rely on advertising next year, curtailing opportunity for reinvention when the industry needs it most.

Continue reading "Recession and Online Ad Spending" »

December 2, 2007

Must see video: "We Think" vs."The Cult of the Amateur"

by: Alain Thys

Have you ever wondered what would happen if  We Think's Charles Leadbeater would meet Silicon Valley's self-proclaimed anti-christ Andrew Keen who's written The Cult of the Amateur ?

Continue reading "Must see video: "We Think" vs."The Cult of the Amateur"" »

November 16, 2007

Ads From Soviet Romania

by: Ilya Vedrashko

I found a small collection of old ads from Romania (wiki) of the Soviet period. This one, as far as I can tell, promotes some cooperative mail-order business. Also, an interesting bit from a related research:

Continue reading "Ads From Soviet Romania" »

Gluttonous Texting

by: danah boyd

For peculiar historical business reasons, Americans and Canadians pay to receive text messages. This creates a stilted social dynamic whereby a friend forces you to pay $.10 (or use up a precious token msg in your plan) simply by deciding to send you something. You have no choice. There's no blocking, no opt-out. Direct to jail, do not pass Go, do not collect $200.

Continue reading "Gluttonous Texting" »

October 14, 2007

The 50-plus an important factor driving online advertising growth.

by: Dick Stroud

What follows is a splurge or facts and figures.

The results of the biannual internet advertising spend study from the Internet Advertising Bureau, PricewaterhouseCoopers and the World Advertising Research Centre shows online advertising expenditure reaching a potential new high of £2.75 billion by the end of 2007.

Continue reading "The 50-plus an important factor driving online advertising growth." »

October 8, 2007

Digital Marketing's Dirty Little Secret

by: Scott Goodson

Rohit Bhargava the marketing blogger, introduces us to Firebrand - Where the best ads in the world will be featured. He has done an amazing job of reviewing Firebrand, that it behooves me to simply let you read his words.

Continue reading "Digital Marketing's Dirty Little Secret" »

October 3, 2007

“Fast Forward: Designing for Constant Change” Study

by: Guy Kawasaki

FlySketchExport.jpeg

My buddies at Avenue A | Razorfish provided me this copy of a study called “Fast Forward: Designing for Constant Change.” It consists of thirteen essays and research that explore how consumers’ digital media habits affect the ways that companies should design user experiences and digital brands. The company wrote the report for marketers who are trying to design more effective online ads and websites in the face of rapid technological change. It is the result of 500 interviews conducted in July, 2007.

Continue reading "“Fast Forward: Designing for Constant Change” Study" »

September 12, 2007

Future: Pay-Per-Visit Advertising

by: Ilya Vedrashko

Last August, a start-up Pelago filed for a patent for a "a method and system for providing a pay-for-visit billing model for advertisements."

Continue reading "Future: Pay-Per-Visit Advertising " »

September 6, 2007

Questions For The Agency Executive

by: David Armano

Many of the senior folks who work at a variety of agencies (design, advertising, PR,—take your pick) are actually digital immigrants vs. digital natives.  This means folks like myself (30-somethings) knew what life was like before the digital revolution.  Digital natives, however have grown up with digital technologies from birth—some have never seen a tape cassette.

Continue reading "Questions For The Agency Executive" »

August 21, 2007

MIT Media Studies Grad Theses

by: Ilya Vedrashko

The newest batch of MIT Comparative Media Studies grad theses is up. Lots of good stuff on transmedia storytelling, engagement, convergence, and mobile MMORPGs. Great job, guys, and good luck.

Original post: http://adverlab.blogspot.com/2007/08/mit-media-studies-grad-theses.html

August 20, 2007

The New Futurelab 100: Have the Brand Gods Gone Crazy?

by: Alain Thys

Futurelab 100Not so long ago, David Armano suggested that someone forgot to send me the memo that Social Media weren't what I made them out to be. But when I look at the Futurelab 100 which we're publishing today, I think I've completely lost my in-tray. The first time I looked at it, I thought ... OK, interesting. But when Stefan came up with one extra piece of information, I was simply blown away.

Continue reading "The New Futurelab 100: Have the Brand Gods Gone Crazy?" »

July 29, 2007

TV Producers Need a Business Model to Go Online

by: Alain Thys

katemodern_portal_linkimageThis week, two events caught my attention which are not that significant on their own, yet in combination made me think. First there was CBS Corp's Chief Exec who complained that his viewers were not 'helping the networks' when it comes to pretending they actually watch the advertisements.

Continue reading "TV Producers Need a Business Model to Go Online" »

July 16, 2007

Personal Entry: Pre-Alpha

by: C. Sven Johnson

While reading something yesterday concerning marketing in virtual worlds I resisted the urge to comment. Last night and again early this morning, I further resisted the temptation to post something here regarding what I’d read. And I’m now resisting the urge to slip something in. I won’t.

Continue reading "Personal Entry: Pre-Alpha" »

"Film and the Audience of Tomorrow"

by: Danah Boyd

As promised, i've uploaded the crib from my talk at Cannes for your enjoyment (and critique). It's about film, DRM, remix, MySpace, youth, fandom, film consumption, and other good things.

"Film and the Audience of Tomorrow"

Enjoy!

Original post: http://www.zephoria.org/thoughts/archives/2007/05/30/film_and_the_au.html

July 15, 2007

Media buyers take note – the 50-plus are watching more films

by: Dick Stroud

Cinema audiences are still predominantly young with nearly half of filmgoers under the age of 25 but older viewers are a significant number and becoming more significant. The number of people aged 45 and over attending the cinema has doubled from 19 million a decade ago to 38 million last year.

Continue reading "Media buyers take note – the 50-plus are watching more films" »

July 10, 2007

The Fuzzy Tail

by: David Armano

Tomorrow I'm off to Toronto to attend "Summer Event".  Every year, Critical Mass holds a 2 day "festival" complete with creative exercises, music and lots of beer.  I am going to be part of the "speaker series"—so I had to come up with something to talk about.

Continue reading "The Fuzzy Tail" »

June 13, 2007

Evolution of the web to mobile is inevitable

by: Lynette Webb

lynette1206b_400 There’s not much more to say about this beyond what’s on the slide. It’s from a recent blog post www.tripleodeon.com/?p=54 I stumbled across and liked the matter of fact tone . The whole mobile internet thing has been on such a rollercoaster ride - overhype, then backlash, then hype again… it’s all too easy for some to dismiss it.

Click image to enlarge 

Continue reading "Evolution of the web to mobile is inevitable" »

May 30, 2007

The future of advertising

by: Dominic Basulto

After a flurry of recent deals over the past month involving Google, Microsoft and WPP Group, it is no longer clear which companies are at the top of the digital advertising food chain.

Continue reading "The future of advertising" »

May 19, 2007

Strategic marketing leverages content, connection, community

by: John Caddell

John Jantsch's blog "Duct Tape Marketing," focused on the small businessperson, pops up with a killer post on occasion (the rest of the time, it's a bit too commercial, with lots of plugs for his book and others' products). One of the really good posts was yesterday: "Are You Investing in Long Term Marketing?"

Continue reading "Strategic marketing leverages content, connection, community" »

May 15, 2007

Rise of the artist site

by: David Jennings

The flipside of sites run by fans is of course sites run by artists, and yesterday the New York Times ran a feature — Sex, Drugs and Updating Your Blog (hmmm, not a bad title; I wonder if I could adapt it…) — about what it refers to as 'B-list' artists and how they communicate with fans online. 

Continue reading "Rise of the artist site" »

May 13, 2007

checking baby name to make sure it's searchable

by: Lynette Webb

493509964_23f26923ee_400I think this is one of those things that sounds remarkable only because no-one has explicitly said it in so public a forum before - but is a real sign of the times. If I’d read this 5 years ago I’d have thought it was a bit odd; now - to me at least - it just seems commonsense and responsible.

Click image to enlarge.

Continue reading "checking baby name to make sure it's searchable" »

May 12, 2007

In the Future, You Will Be Able to Record Your Life

by: Lynette Webb

“Life caching” as a concept has been around for a while and has always fascinated me. For their afficionados, Twitter and the constant chatter on Myspace-type boards are the first services that, to me, come close to enabling capture of the minutiae of daily life.

Continue reading "In the Future, You Will Be Able to Record Your Life" »

May 10, 2007

Fan sites RIP?

by: David Jennings

Andy Aldridge, who created one of my favourite fan sites, and whom I interviewed for the book (notes to appear here when I get round to it), is asking whether such sites are on the way out.

Continue reading "Fan sites RIP?" »

May 7, 2007

More Details on Joost Advertising

by: Ilya Vedrashko

Some time ago, I posted a general overview of ad formats in Joost. This was before the company announced the product's formal launch last Tuesday carrying some 30 advertisers who'd signed up for the three-months trial. I thought I'd pop in and see who's doing what.

Continue reading "More Details on Joost Advertising" »

May 6, 2007

TV’s Silver Age

by: Dick Stroud

The New York Times has a long thoughtful article about the vagueries of the advertising industry and its attitude to older people. It is well worth reading.  These are three extracts that particularly caught my eye.

Continue reading "TV’s Silver Age" »

Visual Library

by: David Armano

Doing a little housekeeping and I've updated my visuals in a single slideshow.  Every 4 months or so, I'll update the slideshow and re-post here.  Gotta love slideshare.

Continue reading "Visual Library" »

May 5, 2007

Twitter Is Like walking to School with Your Friends

by: Lynette Webb

I've held off posting about Twitter until now. Mainly 'cos I didn't have the time to do it justice.

Continue reading "Twitter Is Like walking to School with Your Friends" »

May 1, 2007

AddArt

by: Sebastian Campion

addartthumb

AddArt is a subversive Firefox add-on currently being developed by the American artist Steve Lampert.

The concept is inspired by the popular Adblock add-on which removes ads from web pages. The main difference between the two is that AddArt will not just block ads, it will replace them with new images - images created by artists. So, the more ads you surf, the more art you'll get!

Continue reading "AddArt" »

April 28, 2007

Embracing the Long Media Tail

by: Dick Stroud


The image (that you will need to open to view) is from an article in a Millward Brown news release.

As the article says:

Continue reading "Embracing the Long Media Tail" »

April 27, 2007

Business Week: The Future is 3D

by: Ilya Vedrashko

Business Week in The Coming Virtual Web article: "The Internet of the future, and the vast wealth of information and services on it, will look different: slicker, more realistic, more interactive and social than anything we experience today through the Web browser. "Three-dimensional virtual worlds will, in the near future, be pervasive interfaces for the Internet," says Bob Moore, a sociologist who studies virtual worlds at Palo Alto Research Center, or PARC, the legendary Xerox lab in Silicon Valley."

Continue reading "Business Week: The Future is 3D" »

We Are The Story

by: David Armano

What can brands learn from social experiments?

1. A passionate community is the lifeblood of your brand.  Without it—a brand is hollow.
2. People want to interact with your brand—to be a part of it somehow, to make it their own.

Continue reading "We Are The Story" »

April 26, 2007

Forrester Segments Social Computing Behaviors

by: Ilya Vedrashko

This very interesting report by Forrester analyzes the levels of user participations in social structures online (see an earlier post on a similar report by Hitwise and the Yahoo pyramid):

Continue reading "Forrester Segments Social Computing Behaviors" »

March 17, 2007

web 1-2-3

by: danah boyd

I'm often asked what "Web 3.0" will be about. Lately, i have found myself talking about two critical stages of web sociality in order to explain where we're going. I realized that i never succinctly described this here so i thought i should.

Continue reading "web 1-2-3" »

March 5, 2007

Happy Birthday Futurelab Blog

by: Alain Thys

Exactly a year ago this blog went "live" and we just wanted to thank everyone who's been part of making it something much more successful than we ever thought it would be. Today, we've got about 25,000 regular readers, over 1,400 posts, and more importantly, our base of daily feedburner subscribers keeps growing by the week (currently at 2,500).

Continue reading "Happy Birthday Futurelab Blog" »

March 4, 2007

ipod is most recent advance in portable cocooning

by: Lynette Webb

406774051_e88d95634b_400

I’ve got iPods on the brain today. Here’s another quote from the same article (and book).

“The iPod is only the most recent, and most compelling, advance in a movement of portable cocooning that's been underway for decades. In 1974, sociologist Raymond Williams used the term "mobile privatization" to describe the phenomenon of people forming technological bubbles around themselves. Click image to enlarge.

Continue reading "ipod is most recent advance in portable cocooning" »

March 2, 2007

ipod scroll has made us a skipforward generation

by: Lynette Webb

406774124_629bb1282a_400And one final quote from the same article that I couldn’t resist. I was reminded of this last weekend when listening to Jonathan Ross on radio 2… he was talking about how nowadays he seldom listens to the end of any song, he’s always fast-forwarding to the next. I’m the same and I guess it’s fairly common. The only bad thing is that iTunes hasn’t quite caught up with that behaviour yet.

Click image to enlarge.

Continue reading "ipod scroll has made us a skipforward generation" »

no-one would have believed ipod more popular than beer

by: Lynette Webb

406774189_a0c93c76cb_400No need to say much about this. It’s a bit tongue in cheek, but I’ve had this quote sitting round for a while and today I stumbled across the perfect image for it. It’s a reminder of just how fast things like the iPod have spread.

Click image to enlarge.

Continue reading "no-one would have believed ipod more popular than beer" »

February 8, 2007

Most people aren't interested in reunions because they use Myspace to keep up

by: Lynette Webb

This off-the-cuff quote by Sam Ford over at MIT’s Convergence Culture blog shows how social networking services are morphing to continue to support relationships, even when people are ‘grown up’. They might not be as actively updated & visited, but they’re still a part of life.

Click image to enlarge.

Continue reading "Most people aren't interested in reunions because they use Myspace to keep up" »

February 7, 2007

Global Soul Branding

by: Scott Goodson

Ok, Ok "I've heard it before" you say. And its true. Only last time on this bat channel, I was dithering on about this global soul thing. But nowadays, I'm thinking it's got a massive amount of relevance. 'Global soul' isn't any longer mere hippy talk--some kind of Ben&Jerry's rhetoric coming from the mouth of their 'Chief Euphoria Officer'. In the light of global warming, socially progressive mores are making more and more sense for both human survival and corporate profit.

Continue reading "Global Soul Branding" »

The End of Knowledge Hoarding

By: David Armano

Share

Take a look at what Guy Kawasaki does here.  Now take a look at what Kathy Sierra does here.  And most recently—what I’ve done here.  I have a question: is the end of knowledge hoarding coming to an end?

Click image to enlarge.

Continue reading "The End of Knowledge Hoarding" »

February 6, 2007

Thoughts on Current Trends

By: Ilya Vedrashko

I thought I'd bounce around a few thoughts. It's basically about taking a few key trends and looking at them at a different angle. Don't know what's going to come out of it, but the comments are open (although moderated to kill spam, so no instant gratification).

Continue reading "Thoughts on Current Trends" »

55 percent US teens are members of a social network

by: Lynette Webb

A few weeks ago Pew Research released another of their great surveys into how the Internet is being used in the US. Oh how I wish there were equivalents to Pew in other countries, who published so regularly and made their results freely available!

Click image to enlarge.

Continue reading "55 percent US teens are members of a social network" »

February 4, 2007

once used birthday invites as leverage - now its myspace top 8

by: Lynette Webb 

The full quote, which I’ve paraphrased a bit above just to make it fit, is:
"As a kid, you used your birthday party guest list as leverage on the playground. 'If you let me play I'll invite you to my birthday party.' Then, as you grew up and got your own phone, it was all about someone being on your speed dial.

Continue reading "once used birthday invites as leverage - now its myspace top 8" »

February 2, 2007

Gary Carter's Speech, Part 3

By: Ilya Vedrashko

This is the last part of the keynote address on the future of television delivered by Gary Carter of FreemantleMedia at the National Association of Television Program Executives in Las Vegas in January 2007. (See part 1 and background, andpart 2.) All emphasis mine.

Continue reading "Gary Carter's Speech, Part 3" »

February 1, 2007

Urgent – find us some Web 2.0

by: Dick Stroud

Web 2.0 is a mass phenomenon, concludes a survey conducted by Booz Allen Hamilton. The survey claims that 41% of UK Internet users already use Web 2.0 sites, to interact and participate with others in a massive worldwide community of users.

Continue reading "Urgent – find us some Web 2.0" »

January 30, 2007

Gary Carter's Speech, Part 2

By: Ilya Vedrashko

This is part 2 of 3 of the keynote address on the future of television delivered by Gary Carter of FreemantleMedia at the National Association of Television Program Executives in Las Vegas in January 2007. (See part 1 and background.) All emphasis mine.

Continue reading "Gary Carter's Speech, Part 2" »

January 29, 2007

Gary Carter on Death of TV

By: Ilya Vedrashko

Gary Carter, president of creative networks at FremantleMedia that brought us American Idol and other blockbuster shows, delivered a very inspiring keynote at NATPE (more notes: part 1, part 2).

Continue reading "Gary Carter on Death of TV" »

January 26, 2007

Rumor: Google Planning Virtual World

By: Ilya Vedrashko

For the record: Blogs today are widely broadcasting a rumor "from an academic who heard through the PhD grapevine" and passed on by a VC that Google is putting together pieces to create a SL-like virtual world based on Google Earth.

Continue reading "Rumor: Google Planning Virtual World" »

January 24, 2007

Second Lifecycle

By: David Armano

LifecycleClick to enlarge.

Continue reading "Second Lifecycle" »

January 23, 2007

one third of IPTV global subs are in France

by: Lynette Webb 

I recently had to do some research into the status of IPTV in Western Europe. One of the more credible estimates for IPTV penetration I came across was provided by Dittberner, a specialist telecoms research house.

Continue reading "one third of IPTV global subs are in France" »

January 14, 2007

Study: In-Game Ads Fail to Engage

By: Ilya Vedrashko

Gamers stare at Lara Croft's butt, not ads.

"Behavioural research consultancy, Bunnyfoot, has conducted an independent study that reveals a lack of engagement between video game players and in-game advertising in sports titles. Overall, SFI [Sponsor Fixation Index] scores were comparatively low, especially when contrasted with the prevalence of brand placements.

Continue reading "Study: In-Game Ads Fail to Engage" »

January 11, 2007

Prediction 4: The Advertising Backlash Grows

by: David Polinchock

As the consumer becomes more empowered, expect to see additional litigation and regulation as people strike out against advertising and its continued encroachment into every aspect of our lives.

Continue reading "Prediction 4: The Advertising Backlash Grows" »

January 9, 2007

The 7 Secrets of a Good Marketing Budget

by: Alain Thys

By now you should be close to having all of your top-line budgets approved and be heavily into the detail of spending the marketing funds you've just been entrusted with. Yet before you rush off to fill the pockets of agency wizards and media-moguls, I'd like to stir things up a bit. For this post, I have come up with 7 budget recommendations against which to benchmark your decisions.

Continue reading "The 7 Secrets of a Good Marketing Budget" »

Ad Agency Of The Year - It’s You Again

by: Karl Long

ad week

If Time magazine’s proclamation of “person of the year” being plain old you wasn’t enough, then Ad Week’s ad “Agency of the Year” being The Consumer should hammer home the point. The point being that the internet (and most significantly in 2006, youtube) enables massive distribution potential to anyone with an internet connection.

Continue reading "Ad Agency Of The Year - It’s You Again" »

Prediction 2: The Media Cycle Continues

by: David Polinchock

Learn about and use the new tools, but always remember the cycle of media.

Continue reading "Prediction 2: The Media Cycle Continues" »

January 8, 2007

Tree in front of billboard

by: Sebastian Campion

What do you get if you combine Guerrilla Gardening with Culture Jamming?

Continue reading "Tree in front of billboard" »

PEW data on social network site use

by: danah boyd

PEW has just released the overview of their latest study on teens' usage of social network sites. Most of the data is not surprising, but it sure is interesting. Here are some of the key findings:

Continue reading "PEW data on social network site use" »

January 7, 2007

BEL Predictions Overview

by: David Polinchock

I'm in the process of updating all of our 2007 predictions and thought that I would do one posting with just the headlines. Look for detailed posts sometime over the weekend. And please feel free to post your thoughts as well!

Continue reading "BEL Predictions Overview" »

January 3, 2007

some thoughts on 2007 (advertising, bullying, and mobile)

by: danah boyd

I love the idea of "social network fatigue." I can see the Prozac ad now:

Are you tired of your friends? Does reciprocity get you down? Do you dream of blockmodels? Are you afraid of the big bad structural holes? Don't worry... we can help!

Continue reading "some thoughts on 2007 (advertising, bullying, and mobile)" »

December 30, 2006

A wrinkled blogosphere

by: Dick Stroud

Click Image to EnlargeIpsos MORI has researched the state of the European blogging world. It discovered it is beginning to develop a few wrinkles.

Click image to enlarge slide.

Continue reading "A wrinkled blogosphere" »

December 29, 2006

The 21 Strongest Thoughts for 2006

by: Alain Thys

As I compiled the most read posts on this blog, I couldn't shake the feeling that "there was a lot of great stuff missing". That's why I decided to do the "old media" thing and make a selfish editorial selection of what I thought were the twenty strongest thoughts expressed on this blog since its inception (one per contributor). 

Continue reading "The 21 Strongest Thoughts for 2006" »

The Ten Most Read Futurelab Articles in 2006

by: Alain Thys

It's the season to make lists and hitparades, so to end the year we'll do our bit as well.  According to Google Analytics, here's a list of the ten most read articles since the launch of this blog on March 5th, 2006. It's an interesting mix, which for me, is also a testimony to the way the Long Tail seems to be working.

Continue reading "The Ten Most Read Futurelab Articles in 2006" »

December 23, 2006

Mini-Survey on Advertising in Games

by: Alain Thys

Alex Eperjessy on our own (slowly decloaking and still finding it's feet) business & games blog has conducted an online mini-focus group/survey on where a few of his friends/gamers think advertising could and definitely couldn't work in their favourite virtual environments.

Continue reading "Mini-Survey on Advertising in Games" »

From mainstream to mystream

by: Lynette Webb 

Click image to enlargecame across this phrase in a passing reference here: www.businessweek.com/print/technology/content/dec2006/tc2...
It’s a bit cheesy but I still like it. It’s a simpler way to make the point about the rise of “personalised media” that doesn’t come across so corporate.

Continue reading "From mainstream to mystream" »

December 22, 2006

PREDICTION in 2007 user gen content will become even more prominent and diverse

by: Lynette Webb (with Dan Calladine)

Click image to enlargeUser generated content, grassroots media, whatever you want to call it, had a huge impact in 2006. YouTube came from nowhere to end the year as one of the pre-eminent entertainment sites online and a fascinating window into the bizarreness of daily life.

Continue reading "PREDICTION in 2007 user gen content will become even more prominent and diverse" »

December 15, 2006

people see 1mb of information a second

by: Lynette Webb

The concept of information overload is an old chestnut… but I’ve not seen it expressed so bluntly in these terms before. No wonder my hard drive fills up so quick...

Continue reading "people see 1mb of information a second" »

December 14, 2006

i'm a digital immigrant - may never become a native but need to assimilate

by: Lynette Webb

Here’s another old quote that I had reason to resurrect recently. I really like the terminology “digital immigrant” and “digital native”.

Continue reading "i'm a digital immigrant - may never become a native but need to assimilate" »

December 12, 2006

media meshing in europe

by: Lynette Webb

This data isn’t particularly surprising - we’ve known directionally this was the case from personal experience & other studies - but it’s still useful to have a general indicator for Europe.

Click image to enlarge.

Continue reading "media meshing in europe" »

multitasking has reached warp speed.png

by: Lynette Webb

Click image to enlarge.

Continue reading "multitasking has reached warp speed.png" »

uk accounts for 10-25 percent of TV piracy online

 by: Lynette Webb

This has been coming for a while…. After all, if TV stations insist on showing programmes months after their US airdate, such that you can’t join in online discussions about the shows because of geographical discrimination, they can’t be surprised when people find their own solution. I do find it surprising though that the UK accounts for such a high proportion - perhaps it’s because now that legal download options are available to the US, people there are using those instead?

Continue reading "uk accounts for 10-25 percent of TV piracy online" »

December 8, 2006

Mega Reach with Micro Marketing

by: Josh Hawkins

Mollie Spilman, CMO of Advertising.com, has an article at iMedia extolling the benefits of advertising networks for marketers who are trying to achieve reach objectives.

Continue reading "Mega Reach with Micro Marketing" »

December 6, 2006

Social Networking and More Social Networking

by: Dick Stroud 

Today the FT has had a veritable fest of articles about social networking with references to the 50-plus. Starting with an article about Eons, with a quote from the company’s head of strategy: “older people are starting to turn to social networking sites for a specific purpose - to find useful information or make a connection.”

Continue reading "Social Networking and More Social Networking" »

December 3, 2006

Must Watch Video: Shopping 2016

by: Alain Thys

We've been a bit quiet over the past few days because of a busy week at the Marketing 3 conference in the Netherlands, yet to make up, we wanted to bring you a few early Christmas presents in the form of key videos from the conference.

Continue reading "Must Watch Video: Shopping 2016" »

December 2, 2006

Its All About the Internet

by: Dick Stroud 

OFCOM is publishing reports as if they are going out of style. Another presentation has just hit the street (Communications & Convergence - Challenges for the 21st Century Digital Economies).

Continue reading "Its All About the Internet" »

November 26, 2006

Making Net Neutrality Relevant

by: danah boyd

Discussions concerning network neutrality have been occurring in the blogosphere for years now. Yet, at family events like Thanksgiving, i'm reminded of how incomprehensible this issue is to most educated people in this country. I'm curious if others out there are having difficulty explaining this issue (and its significance) to their parents, cousins, and other relatives who think email is a recent invention? What tactics have you taken?

Continue reading "Making Net Neutrality Relevant" »

November 8, 2006

Planners Get Hooked on Transmedia

By: Ilya Vedrashko
 
The concept of transmedia planning, described by MIT/CMS/C3's Henry Jenkins in Convergence Culture, is finding fans among agency planners. In a nutshell, "There would be an evolving non-linear brand narrative. Different channels could be used to communicate different, self-contained elements of the brand narrative that build to create an larger brand world. Consumers then pull different parts of the story together themselves," writes Faris Yakob, a strategist at Naked; Jason Oke from Leo Burnett Canada takes it further.
-- via Influx

Original post: http://adverlab.blogspot.com/2006/11/planners-get-hooked-on-transmedia.html

October 14, 2006

“Neuroplanning” and Neuromarketing in the Czech Republic

by: Roger Dooley

The Prague Post, a popular English-language weekly in the Czech Republic, ran both an article, Picking Your Brain, and an opinion piece, On the brains (and ethics) of neuroplanning, on the topic of neuromarketing. The former covers the launch of a neuroscience-based media planning effort being launched by European media planning firm PHD Network.

Continue reading "“Neuroplanning” and Neuromarketing in the Czech Republic" »

October 13, 2006

People Power Lands Hoff on #3

 By: Alain Thys

I promise this is the last time I post about our Knight Rider, yet as the project Hoff Alert had now managed to land this most unlikely of musical heroes on the number 3 spot in the UK, I just had to find out who was behind it. Was it really a bunch of fans who got together ? Or was it an innovative ploy by a record company executive looking for a fast buck ?

Continue reading "People Power Lands Hoff on #3" »

October 12, 2006

Eye-Tracking Research Results

by: Dick Stroud 

This article from MarketingSherpa is fascinating. It is not age specific but the general principles will apply to the 50-plus market.

Continue reading "Eye-Tracking Research Results" »

Letting Go is Violent

by: David Armano

I love this photo illustration of Lafley's now-famous quote as rendered by Lynette.  What I especially like about it is that it's not very Zen-like. 

Continue reading "Letting Go is Violent" »

Consumers Are Beginning to Own Brands - We Need to Learn to Let Go

by: Lynette Webb

This is a quote from his speech at the Association of National Advertisers, as reported by the New York Times on Oct 9 2006.

Continue reading "Consumers Are Beginning to Own Brands - We Need to Learn to Let Go" »

YouTube Has Built a TV Network

by: Lynette Webb

So this is a tad flippant. But it illustrates a point I think isn’t made often enough… that watching clips on YouTube or GoogleVideo or any of their ilk is, from a consumer’s perspective, watching TV.

Click image to enlarge.

Continue reading "YouTube Has Built a TV Network" »

October 11, 2006

comScore Misinterprets Data: MySpace is *NOT* Gray

by: danah boyd

Read the comScore press release. Completely. Read the details. They have found that the unique VISITORS have gotten older. This is _not_ the same thing as USERS.

Continue reading "comScore Misinterprets Data: MySpace is *NOT* Gray" »

October 10, 2006

Short Home Made Video Essay

by: Alain Thys

If you're in the Netherlands, you may already know, yet Futurelab is one of the partners of MediaPlaza's Marketing 3 conference.  In fact, in addition to people like Chris Anderson and Stefan Engeseth you will find as speakers the very first contributor to this blog Ilya Vedrashko, as well as yours truly (who also has the honour of being chairperson).

Continue reading "Short Home Made Video Essay" »

September 28, 2006

A Spazzy danah Talk

by: danah boyd

When i was in North Carolina a few weeks back, i gave an off-the-cuff talk at UNC. The ibiblio folks have uploaded a video of it to their site. Since i still can't stand seeing myself speak, i won't watch it but if i remember correctly, about half of it is me answering various questions that i received before the talk and the second half is me answering questions in the room. It's by no means a formal talk but rather a spewing of random ideas, thoughts, and observations. I don't know if it'll be interesting to anyone, but i figured i should at least post about it since so many ibiblio folks are wandering over here from their site (hi!!!)

Original Post: http://www.zephoria.org/thoughts/archives/2006/09/28/a_spazzy_danah.html

September 25, 2006

By 2010 the Time Teens Spend With Digital Will Be 80 Percent

by: Lynette Webb

Click image to enlarge.

Continue reading "By 2010 the Time Teens Spend With Digital Will Be 80 Percent" »

September 22, 2006

Financial Services Industry Web Sites

by: Dick Stroud

For the last couple of days I have been chairing a conference about the Finance Industry and the 50-plus.

My session was about improving the effectiveness of web sites for the older buyer of financial services. Want to have a look at the presentation?

Original Post: http://www.20plus30.com/blog/2006/09/financial-services-industry-web-sites.html

September 21, 2006

Data: Gamers Are Heavy Media Consumers

by: Ilya Vedrashko

Universal McCann has released that part of its Media in Mind study that deals with gamers (all reports here, a direct link to the 2-page pdf here).

Continue reading "Data: Gamers Are Heavy Media Consumers" »

September 20, 2006

In Wow I've Made Friends - You Don't Get That Watching TV

by: Lynette Webb

Click cowboy to enlargeAt lunch today I had a lively debate with a friend who argued that, because virtual worlds will always be second best to ‘real life’ socialising (in his opinion), it’s all just a fad and will never go mainstream. I, of course, disagree. As one of the counter-arguments, I like this quote because it’s a reminder that it isn’t so black and white.   Click image to enlarge

Continue reading "In Wow I've Made Friends - You Don't Get That Watching TV" »

September 19, 2006

Every Generation of Teens Embraces Possibilities of Technology in Ways that Shock the Elders

by: Lynette Webb

Never forget this. :-) The kids of the past decade and today have texting, IM, Myspace, Youtube... so what's next?

Continue reading "Every Generation of Teens Embraces Possibilities of Technology in Ways that Shock the Elders" »

September 15, 2006

the consequences of 'modern' life

by: danah boyd

Yesterday's UK Telegraph printed an open letter from numerous academics, professionals, and artists concerned about the health of youth. The piece, signed by hundreds, is called: Modern life leads to more depression among children:

Continue reading "the consequences of 'modern' life" »

September 14, 2006

Beyond Viral Marketing - Engagement, Narrative, & Passion

by: Karl Long

So what does the Blair Witch Project, Lost, and Lonelygirl15 have in common? Well on the surface they had what we might call “viral” components, lots of buzz, lots of WOM (Word Of Mouth); all things that marketers are frantically “adding to the plan”.

Continue reading "Beyond Viral Marketing - Engagement, Narrative, & Passion" »

September 12, 2006

Comparison of Reach and Time for US TV and Web Properties

by: Lynette Webb

This chart compares the reach and time spent for different TV and web properties, for the month of July 2006 among US 12-24 year olds. I think it’s interesting for a number of reasons.

 

 

Click image to enlarge.

Continue reading "Comparison of Reach and Time for US TV and Web Properties" »

September 10, 2006

Essay: Facebook's "Privacy Trainwreck": Exposure, Invasion, and Drama

by: danah boyd

Last night, i asked will Facebook learn from its mistake? In the first paragraph, i alluded to a "privacy trainwreck" and then went on to briefly highlight the political actions that were taking place. I never returned to why i labeled it that way and in my coarseness, i failed to properly convey what i meant by this.

Continue reading "Essay: Facebook's "Privacy Trainwreck": Exposure, Invasion, and Drama" »

September 7, 2006

8-18 yr olds in US Spend One Quarter of Media Time Using Multiple Media

by: Lynette Webb

Click Image to Enlarge This research is about 2 years old now as based on surveys conducted in 2004, but I was asked today to create a couple of slides on multitasking and it’s still some of the best data I’ve come across on it. It’s taken from the Kaiser Family Foundation report called “Generation M: media in the lives of 8-18 year olds” report which you can download for free from www.kff.org/entmedia/7251.cfm. Click image to enlarge.

Continue reading "8-18 yr olds in US Spend One Quarter of Media Time Using Multiple Media" »

September 1, 2006

YouTube 2.0 Is Eyespot.com - Mashup heaven

by: Karl Long

Eyespot is a browser based video editing and mixing tool that enables you to easily create and edit video clips online, and IMHO an important site to watch over the next year or so. If youtube is like a Video Blog, then Eyespot is like a Video Wiki.

Continue reading "YouTube 2.0 Is Eyespot.com - Mashup heaven" »

August 31, 2006

Is Your Brand "BlogSafe" ?

by: Alain Thys

What would you do if someone (say a known blogger) picks up your advertising campaign because he thinks you've done a good job, puts it on YouTube and spreads your message to his audience ? Would you send him a box of chocolates or a letter from your lawyers ?

Continue reading "Is Your Brand "BlogSafe" ?" »

Advertising 2.0 or just Advertising 101?

by: David Polinchock

I've been taking this week to catch up on lots of blog reading and I've decided just to tackle all of the questions I've come up with. I'll let you decide the answers!  Despite of of the hype, hoopla and congratulatory backslapping about all of the cool stuff we're doing, aren't we just promoting new tactics for the same old thing? Is this Advertising 2.0 or just Advertising 101?

Continue reading "Advertising 2.0 or just Advertising 101?" »

Flickr update - 1.2 million photo’s geotagged in 24 hrs

by: Karl Long

File this under the co-creative power of passionate users:

When we were doing our projections for how many photos Flickr members would geotag, we though that we’d hit a million in the first month, maybe even as fast as two weeks. Instead, 24 hours in, there were 1,234,384 geotagged photos (and now more than 1.6 million geotagged photos as I write this, about 9 hours later).

Continue reading "Flickr update - 1.2 million photo’s geotagged in 24 hrs" »

August 30, 2006

Police Don't Understand Someone Stole My Magic Sword

by: Lynette Webb

someone stole my magic sword- LW.jpg

This makes an interesting point. Crimes can happen in virtual worlds, just as in 'real life'. But there are fewer laws and established codes of behaviour; and even fewer places you can turn for help. Once upon a time Ebay fraudsters weren't taken that seriously by offline law enforcement;  (Click image to enlarge)

 

Continue reading "Police Don't Understand Someone Stole My Magic Sword" »

August 27, 2006

Influence Ripples

by: David Armano

An update of the levels of influence graph.

Continue reading "Influence Ripples" »

August 25, 2006

US 12-24 yr olds spend 20% longer online than a year ago

by: Lynette Webb

Click to enlarge

I’ve not posted much recently and one of the reasons is that I’ve been submerged in pitches & Comscore hell. But along the way I’ve come across some interesting factoids.
For instance, over the past 12 months, the time that 12-24 year olds in the US spend online has grown by a fifth! This holds whether you compare May 05 to May 06 (23%) ; June 05 to June 06 (17%), or July 05 to July 06 (20%).

Continue reading "US 12-24 yr olds spend 20% longer online than a year ago" »

August 20, 2006

Web 2.0 / Demand Creation 2.0

by: Joseph Mann

Web sites have been an important part of the lead generation process for business-to-business companies for some time. Those who have been doing it correctly left behind "brochureware" sites long ago and learned to leverage the Web to engineer the creation of demand (sales) through integrated marketing activities and customer-focused content. I call these “Demand Creation Websites,” and they go hand-in-hand with the first iteration of the Web.

Continue reading "Web 2.0 / Demand Creation 2.0" »

August 17, 2006

Trends and substitution between media platforms

by: David Jennings

Ofcom graph of reduced consumption driven by net useTell me if I'm misinterpreting this graph (based on an Ofcom report, via a BBC news story), but I think it's saying that the time young people spend on the net comes particularly at the expense of time they might otherwise have spent on print media (magazines, local and national newspapers). Conversely the time middle-aged people spend on the net is being subtracted most from the time they used to spend on television.

Continue reading "Trends and substitution between media platforms" »

Social Media News From Apple & Microsoft

by: Karl Long

Wow, some amazing news coming from these big companies here related to social media:

Continue reading "Social Media News From Apple & Microsoft" »

Textbook Advertising

by: David Polinchock

Yet another ad placement vehicle -- this time it's college textbooks.

Continue reading "Textbook Advertising" »

August 16, 2006

Casual Game Audience Preferences

by: Ilya Vedrashko 

Casual games taking place of daily activities, CNet/Reuters, August 14, 2006

According to a new study by Harris Interactive, "nearly half (49 percent) would play casual games rather than go to the movie theater, 32 percent opted for them over movies at home, and 37 percent chose them over watching TV."

Original Post: http://www.vedrashko.com/advertising/2006/08/data-casual-game-audience-preferences.html

August 13, 2006

From Mass Media to Masses of Media

by: Lynette Webb

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Continue reading "From Mass Media to Masses of Media" »

August 12, 2006

3 Rules For Managing Viral Marketing - What Every CMO Needs To Know

by: Karl Long

If you are responsible for the creative output of a marketing department or an agency, then this post is for you. What I aim to outline is some of the key differences between viral marketing and traditional marketing, that might spark some ideas on how you can augment your creative process, and where to invest your time and effort.

Continue reading "3 Rules For Managing Viral Marketing - What Every CMO Needs To Know" »

Internet Teaches You There is No Them - Only Awful Lot of Us

by: Lynette Webb

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Continue reading "Internet Teaches You There is No Them - Only Awful Lot of Us" »

August 10, 2006

Young People are Moving Away From Old Media

by: Dick Stroud

OFCOM (The UK’s communications regulatory organisation) has just released its 2006 analysis of communications in the UK. It is a must have document for UK Marketers.

Continue reading "Young People are Moving Away From Old Media" »

August 9, 2006

Why Podcasting Matters to Your Business

by: Karl Long

Ralston360 has created a video/podcast that is a really good primer for anyone wondering why podcasts would matter to their business. Podcast360.

Overall the content is professional, informative, clear, and not salesy.

Continue reading "Why Podcasting Matters to Your Business" »

6 Months + 20 Visuals Later

by: David Armano

Well, it's been a little over six months since the launch of Logic + Emotion.  In that time, I've learned a great deal about how the Social Media Network functions.  I've made a bunch of new friends, and I've been featured on some Podcasts while steadily climbing up a list or two.  And hey, I might have even gotten a little addicted along the way, but as Advergirl says, "what's a little addiction among friends"?

Continue reading "6 Months + 20 Visuals Later" »

August 6, 2006

"Convergence Culture" Hits Stores

by: Ilya Vedrashko 

 
Henry Jenkins is the founder of MIT Convergence Culture Consortium of which this blog is a part. He, too, blogs. His latest book, Convergence Culture, has jumped from 145,103 up to 1,331 in Amazon rankings in one day. I've been privileged to read the book in its early drafts, and like many of Dr. Jenkins's lectures, it's an eye-opening text written in plain English.

Continue reading ""Convergence Culture" Hits Stores" »

August 3, 2006

Factlet – Age of Canadian Podcasters

by: Dick Stroud

Someone, somewhere woke up this morning and thought: ”I wonder how popular podcasting is in Canada with the 50-plus”.

Continue reading "Factlet – Age of Canadian Podcasters" »

August 1, 2006

I Wonder What This Really Tells Us

by: Dick Stroud

You are going to see this statement appearing in lots of articles and reports: “Eighteen-to 26-year-old Gen Yers are integrating technology into their daily lives at a faster rate than any other generation, according to Forrester Research”.

Continue reading "I Wonder What This Really Tells Us" »

July 24, 2006

Information Foraging Theory

by: David Jennings

I came across information foraging theory via Jakob Neilsen, who described it as "the most important concept to emerge from Human-Computer Interaction research since 1993".

Continue reading "Information Foraging Theory" »

July 22, 2006

Old Media Stands on Verge of Golden Age

by: Lynette Webb

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Continue reading "Old Media Stands on Verge of Golden Age" »

July 19, 2006

People Respond: The New PR

by: David Armano

What do Dell, Aol, Comcast, Coke, and Ford all have in common?  Each has experienced first hand the effect of a new kind of “PR cycle” driven by immediate response (depicted here). 

Continue reading "People Respond: The New PR" »

A Little YouTube Advertising News

by: Karl Long

Finally, a new feature on YouTube hints at how they may capitalize on their amazingly productive community.

Continue reading "A Little YouTube Advertising News" »

July 18, 2006

The Wrong Tale: A Checklist for Long-Tail Implementations

by: Guy Kawasaki 

1. Make everything available.
2. Help me find it.
Chris Anderson, The Long Tail

Continue reading "The Wrong Tale: A Checklist for Long-Tail Implementations" »

July 17, 2006

Search is Next Step in Evolution Giving Insight Into Customers

by: Lynette Webb

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Continue reading "Search is Next Step in Evolution Giving Insight Into Customers" »

Are We Re-wiring Our Brains?

by: David Armano

A while back, I created a visual titled “Anatomy of the New Creative Mind”. Download creative_mind.pdf 

Continue reading "Are We Re-wiring Our Brains?" »

July 14, 2006

YouTube Trends Report

by: Karl Long

Asi of the No Man’s Land Blog has just created a very nice little content analysis of the youtube top 100.

Continue reading "YouTube Trends Report" »

From Architecture to Urban Planning: Technology development in a networked age

by: danah boyd

Last week, i had drinks with Ian Rogers and Kareem Mayan and we were talking about shifts in the development of technology. Although all of us have made these arguments before in different forms, we hit upon a set of metaphors that i feel the need to highlight.

Continue reading "From Architecture to Urban Planning: Technology development in a networked age" »

Mind Candy for the Weekend: Lynette Webb

Click to EnlargeWho says a blogposts should consist mainly of words?  Lynette Webb, has turned around conventional wisdom and uses photography to make her point (supported by a limited amount of words).  Focusing on media, marketing, digital life and the occasional other thing that takes her fancy her work is usually informative, occasionally provocative and almost always makes you stop and think.

Continue reading "Mind Candy for the Weekend: Lynette Webb" »

July 12, 2006

Is Context King?

by: John Sviokla

con·text (kŏn'tĕkst') n.
  1. The part of a text or statement that surrounds a particular word or passage and determines its meaning.
  2. The circumstances in which an event occurs; a setting. (source: answers.com).

Continue reading "Is Context King?" »

July 11, 2006

Video: Ingredients for Web 2.0 Success

by: Alain Thys

Ever wondered about the keys to success in the world of Web 2.0 ?  Stefan Weiss of Futurelab in Munich found the video below with a conference presentation by Pierre François of underscore_consulting.  It's definitely worth viewing as in a word it's ... well, you'll find out 

Continue reading "Video: Ingredients for Web 2.0 Success" »

July 9, 2006

The Audience Is Dead But The Show Must Go On

by: Karl Long

Iain at Morrison Macmillan just picked up on a previous post of mine that was, tongue in cheek, titled YouTube Bigger Than Jesus. What Iain comments is how Revver has a long way to go before it becomes as successful as youtube, mtv etc.

Continue reading "The Audience Is Dead But The Show Must Go On" »

Learning Light web site launches, research published

by: David Jennings

Learning Light is a not-for-profit organisation set up in Sheffield to "overcome the everyday obstacles our members face within the field of e-learning". It is supported from Yorkshire's regional funds but is open to more or less anyone.

Continue reading "Learning Light web site launches, research published" »

July 4, 2006

Search Rankings are More Powerful and Commercial than Times Sqr Billboard

by: Lynette Webb

   Click image to enlarge.

Continue reading "Search Rankings are More Powerful and Commercial than Times Sqr Billboard" »

July 3, 2006

Phones are Replacing Other Devices

by: Lynette Webb

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Continue reading "Phones are Replacing Other Devices" »

Mobile Phones are Divining Rods for Digital Age

by: Lynette Webb

Click image to enlarge. 

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Most Talked About US TV Sitcom is On Youtube

by: Lynette Webb

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Digital Living Index

by: Lynette Webb

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Continue reading "Digital Living Index" »

July 1, 2006

Changes Today are Comparable in Impact to Birth of Mass Media

by: Lynette Webb

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Continue reading "Changes Today are Comparable in Impact to Birth of Mass Media" »

Challenge of Targeting Ads on Myspace.

by: Lynette Webb

 Click image to enlarge.

Image from Flickr CC www.flickr.com/photos/evilibby/167201138/ thanks to evilibby
Quote from Wired www.wired.com/wired/archive/14.07/murdoch_pr.html 

Original Post: http://www.flickr.com/photos/lynetter/179408657/in/set-72057594139269787/

People Formerly Known as the Audience

by: Lynette Webb

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Continue reading "People Formerly Known as the Audience" »

June 27, 2006

Power Consumer is The New PC

by: David Armano

Tube It’s officially official.  We’re not gonna take it...anymore.In the early years of the internet, we saw consumers educate themselves online—get product information, make comparisons etc. They armed themselves with reviews and data before heading to that car dealership. Today, it’s a whole ‘nother ballgame.  Now armed with technology such as mobile video enabled phones, digital recorders, blogs, and other tools,—the consumer has gone from being empowered to just plain powered.

Continue reading "Power Consumer is The New PC" »

Thought of the Day

by: David Armano

"Advertising is the next big industry to suffer huge upheaval thanks to the internet. They may think they’re already there, but they’re not, not by a long shot."

Continue reading "Thought of the Day" »

June 26, 2006

Which Ads Get The Eyeballs?

by: Josh Hawkins

John Battelle's Searchblog notes an interesting Nielson/Norman eye tracking study on the effectiveness of various online ad formats.

Continue reading "Which Ads Get The Eyeballs?" »

June 23, 2006

Koreans Have Bought 1m Mobile TV Receivers in 6 Months

by: Lynette Webb

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Continue reading "Koreans Have Bought 1m Mobile TV Receivers in 6 Months" »

Icon Archeology is When Brands Sifting Through History to Find Building Blocks for Present

by: Lynette Webb

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Continue reading "Icon Archeology is When Brands Sifting Through History to Find Building Blocks for Present" »

We're Living Online But Yet to Realise Implications

by: Lynette Webb

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June 21, 2006

15 Percent Under 25s Heard About Xmen3 Movie Via Myspace

by: Lynette Webb

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Being With the Right Person When They're Predisposed to Change Their Mind is When Things Happen

by: Lynette Webb

upside-down -LW.jpgClick image to enlarge.

Continue reading "Being With the Right Person When They're Predisposed to Change Their Mind is When Things Happen" »

June 20, 2006

Student Panel

by: Guy Kawasaki 

Here’s more information along the theme of understanding the “young-people” market.

Continue reading "Student Panel" »

June 19, 2006

People. People Who Need Labels.

by: David Armano

When is a person more than just a person?  If you want to design for people, don’t be afraid to “label” them. 

Continue reading "People. People Who Need Labels." »

June 13, 2006

David Armano Joins Futurelab

David Armano

For our 100 day anniversary we’re very happy to announce that one of the fastest moving bloggers in today’s marketing sphere has joined our group of Futurelab contributors.  David Armano’s posts from Logic + Emotion race from innovation to design to the role of marketing to social media to … well just click here to find out.  It’s definitely worth the read.  A big welcome to David !!

Secondlife is Like a 3d Version of Myspace

by: Lynette Webb

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Continue reading "Secondlife is Like a 3d Version of Myspace" »

If Youngsters Don't Spend Enough Time Online They're Missing Out on Life

by: Lynette Webb

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Continue reading "If Youngsters Don't Spend Enough Time Online They're Missing Out on Life" »

June 8, 2006

Medium is Not the Message 2

by: Lynette Webb

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Continue reading "Medium is Not the Message 2" »

June 5, 2006

68k UK Small Businesses Depend on Ebay

by: Lynette Webb

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Value of UK Households Boosted By 3k Due to Ebay

by: Lynette Webb

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Continue reading "Value of UK Households Boosted By 3k Due to Ebay" »