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On this blog we assemble the world's sharpest minds in marketing and strategy innovation. People who spark exceptional insights in their field of expertise and inspire their readers to action.

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March 6, 2008

Idea: Remote Control Jammer Chip Activated by Commercials

by: Ilya Vedrashko

Imagine this. You send out a bunch of promo stuff: schwag, catalogs, merchandise. Every item is equipped with a small chip. Next, you create a TV commercial and insert an "inaudible 200MHz molecular vibration sound mat". When you run the spot on TV, the inaudible signal activates the chip, which in turn jams the signal from your remote control blocking people from switching channels. When your commercial stops playing, the remote goes back to normal.

Continue reading "Idea: Remote Control Jammer Chip Activated by Commercials" »

March 1, 2008

Military Recruitment Ads from Around the World

by: Ilya Vedrashko

I put together a YouTube playlist with a compilation of 13 recruitment ads from different countries. Comparative military propaganda highlights of the weird:

Continue reading "Military Recruitment Ads from Around the World" »

February 6, 2008

Five Magazines You Have Never Read

by: Ilya Vedrashko

Someone famous (Ogilvy?) said that it was a good idea to make a habit of picking up magazines that are outside of your usual set.

Continue reading "Five Magazines You Have Never Read " »

January 1, 2008

An ad that seems to work across the generations

by: Dick Stroud

See what you think. This was one of the most popular ads in the UK during 2007. From anecdotal evidence it seemed to be particulary high on its age-neutrality rating.

Continue reading " An ad that seems to work across the generations" »

October 25, 2007

Subliminal Branding in Milliseconds

by: Roger Dooley

We are subjected to a constant stream of branding messages - company logos, brand emblems, and even distinctive designs are, quite literally, everywhere. In addition to conventional advertising media, it seems that just about every item that can be used to convey a message has been pressed into service. The net effect of this barrage of branding might seem to be “brand blindness.”

Continue reading "Subliminal Branding in Milliseconds" »

October 13, 2007

OnRez Second Life Viewer: Serious Games Embrace New Way To Watch Entertainment

by: Eliane Alhadeff (see: Business & Games)

On the October 24 episode of CBS' hit drama CSI: NY, the crime procedural will feature a murder investigation that meanders into the virtual world of Second Life. Gary Sinise's detective will track a real-life killer all the way into the popular world of Second Life.

Continue reading "OnRez Second Life Viewer: Serious Games Embrace New Way To Watch Entertainment " »

October 8, 2007

Digital Marketing's Dirty Little Secret

by: Scott Goodson

Rohit Bhargava the marketing blogger, introduces us to Firebrand - Where the best ads in the world will be featured. He has done an amazing job of reviewing Firebrand, that it behooves me to simply let you read his words.

Continue reading "Digital Marketing's Dirty Little Secret" »

October 1, 2007

The Greening of P.R.: Read All About It

by: Joel Makower

You wouldn't think that the world of green business would need much more publicity, given all the media stories, blogs, websites, TV shows, billboards, events, and other shout-outs plugging green companies, products, and services.

Continue reading "The Greening of P.R.: Read All About It" »

September 28, 2007

Why Execs Are Stumbling in a New Media World

by: David Armano

Rob points us to this insightful article in the Globeandmail.  I especially like this excerpt:

"Executives at Martha Stewart Living Omnimedia took great pains earlier this year to make certain the company's redesigned website looked flawless before rolling it out to the public.

Continue reading "Why Execs Are Stumbling in a New Media World" »

September 27, 2007

Firebrand - Extremely Ambitious Advertising as Content Destination

by: Karl Long

If there was a techmeme for marketing Firebrand would be the most talked about story for sure. Even technorati which famously lumps every blog in the world in the same category is listing Firebrand in it’s top ten searched terms. With Rohit, Jaffe (Firebrand is a client of Jaffe’s Crayon), and Steve Hall weighing in it’s generating a lot of buzz in the Marketing O’Sphere.

Continue reading "Firebrand - Extremely Ambitious Advertising as Content Destination" »

September 22, 2007

Korean Air Tries Sensory Branding - on TV

by: Roger Dooley

korean air lipsThe company cited by Brand Sense author Martin Lindstrom for doing the best job of sensory branding is Singapore Airlines. Now, Korean Air seems to be making its own major effort to appeal to multiple senses… via the primarily visual medium of television.

Continue reading "Korean Air Tries Sensory Branding - on TV" »

September 7, 2007

What's Wrong with what Mary Digby did

by: John Caddell

No, she wasn't caught partying with Paris Hilton or Lindsay Lohan. She wasn't arrested or sent to rehab.

As described in a front-page article in today's Wall Street Journal (link - $$), musician Marie Digby made simple videos of herself singing cover songs, posted them on YouTube, got millions of views, and parlayed that into gigs on the Carson Daly show, local LA radio, and general buzz as a true YouTube discovery.

Continue reading "What's Wrong with what Mary Digby did" »

August 22, 2007

Blended Distribution Strategies & New Marketing Opportunities

by: Josh Hawkins

Last week, Phil Leigh, host of the video blog "Digital Media Thought Leaders," posted a two part interview I did on broadband media distribution and marketing. In the interview, I touch on a number of strategies I believe are necessary for content owners to run a successful broadband video business and for marketers to take advantage of the fast-changing and self-selecting consumer media behavior. 

Continue reading "Blended Distribution Strategies & New Marketing Opportunities" »

August 21, 2007

MIT Media Studies Grad Theses

by: Ilya Vedrashko

The newest batch of MIT Comparative Media Studies grad theses is up. Lots of good stuff on transmedia storytelling, engagement, convergence, and mobile MMORPGs. Great job, guys, and good luck.

Original post: http://adverlab.blogspot.com/2007/08/mit-media-studies-grad-theses.html

August 16, 2007

Bergman's Secret TV Commercials

by: Scott Goodson

Recently Ingmar Bergman, the Swedish director died. He was responsible for some of the most influential and memorable films of the 1960s and 70s, including Fanny and Alexander.

Continue reading "Bergman's Secret TV Commercials" »

One Word Equity - Saatchi’s Brand Strategy

by: Karl Long

idiots_2_400_01About a year ago Lord Maurice Saatchi, co-founder of the mega advertising agency Saatchi & Saatchi gave a speech at Cannes on the “death of modern advertising”. He followed this speech up with an article on the Financial Times of the same title.

Continue reading "One Word Equity - Saatchi’s Brand Strategy" »

August 7, 2007

Age neutral ad campaign from Jeep

by: Dick Stroud

Chuck Nyren told me about this new ad campaign from Jeep as a good example of age neutral advertising. Absolutely right.

Continue reading "Age neutral ad campaign from Jeep" »

August 5, 2007

Virtual Worlds Stuff Round-up

by: C. Sven Johnson (via Business & Games)

There’s plenty of stuff to discuss on the general topic of virtual worlds, but under the circumstances - that being I’ve not posted many entries over the past couple of weeks - I’m just going to post some links in no particular order and add a short comment to each.

Continue reading "Virtual Worlds Stuff Round-up" »

August 2, 2007

What Does It Mean to be Digital?

by: David Polinchock

This is a work in progress, so I'll try to add to it over the next couple of days, but I thought that I'd get my rough thoughts out here and see what conversation it started.

Continue reading "What Does It Mean to be Digital?" »

July 30, 2007

The 12 Types of Ads

by: Karl Long

  1. the demo - “stain remover”
  2. show the problem - “i’ve fallen and I can’t get up”
  3. symbolize the problem - cold symptoms turn person into ogre

Continue reading "The 12 Types of Ads" »

July 29, 2007

TV Producers Need a Business Model to Go Online

by: Alain Thys

katemodern_portal_linkimageThis week, two events caught my attention which are not that significant on their own, yet in combination made me think.  First there was CBS Corp’s Chief Exec who complained that his viewers were not ‘helping the networks’ when it comes to pretending they actually watch the advertisements.

Continue reading "TV Producers Need a Business Model to Go Online" »

July 26, 2007

Can You Use Flickr Pics in Ads?

by: Ilya Vedrashko

flickr_advertising"Virgin Mobile Australia has started an advertising campaign called "Are you with us or what?", which has been collecting images from Flickr released under a CC-BY licence, which allows commercial re-use and modification of the licensed work." (Technollama via Idea City).

Continue reading "Can You Use Flickr Pics in Ads?" »

July 22, 2007

The Unwritten Future?

by: C. Sven Johnson

Ever since my hesitant interview for the ISHUSH blog (Link) last year, I’ve paid a bit more attention to how others believe books might evolve in an increasingly digital world. My first pass at giving it any real thought beyond “Uh, they’ll be e-books”, was in response to a question asked of me at that time:

Continue reading "The Unwritten Future?" »

July 20, 2007

Perhaps advertising isn't the money pit people thought it was

by: John Caddell

The July-August Harvard Business Review contains a provocative article from Prof. Leonard Lodish of the Wharton School of Business and Carl Mela of Duke University on the decline of product brands ("If Brands Are Built Over Years, Why Are They Managed Over Quarters?").

Continue reading "Perhaps advertising isn't the money pit people thought it was" »

July 11, 2007

"The consumer is being consumed"

by: Dominic Basulto

This video clip from 1973 is an oldie but goodie. New York Magazine recently profiled sculptor Richard Serra, who is currently the subject of a new 40-year retrospective exhibit at MoMA.

Continue reading ""The consumer is being consumed"" »

June 25, 2007

Virtual worlds and the future of TV

by: Dominic Basulto

In the Sunday New York Times, Dave Itzkoff explains how and why TV networks and cable stations are experimenting with virtual worlds such as Second Life.

Continue reading "Virtual worlds and the future of TV" »

June 20, 2007

News at seven on Harry Potter

by: Yann Gourvennec

Newsatseven is a new service which compiles and delivers news to you, direct from the Web and automatically generates a youtube news show with an Avatar (named Alyx Vance).

Continue reading "News at seven on Harry Potter" »

June 17, 2007

Walking Vending Machine Mascot

by: Ilya Vedrashko

walking_vending_machineDon't know much about it, but it looks like this walking humanoid vending machine is a mascot of a Coke's campaign in Japan. There are a couple of videos on YouTube (here's one). Apparently, the robot is cast in a superhero role, too.  (via Japan Probe)

Continue reading "Walking Vending Machine Mascot " »

June 10, 2007

Advertising Age - Digital - Video Report: Mobile Marketing Stymied by High CPMs, Small Audiences

by: David Polinchock

This is what's wrong with the whole advertising industry, they just won't let go of the past. CPM's are not the only way to sell advertising and worse then that, we love to take the lowest cost CPM thing and compare everything new with that. Wait, I take that back.

Continue reading "Advertising Age - Digital - Video Report: Mobile Marketing Stymied by High CPMs, Small Audiences " »

June 7, 2007

Device Measures Engagement Through Face Recognition

by: Ilya Vedrashko

A piece of news from last year's New Scientist that surfaced on Digg today: Media Lab students built a device that alerts people suffering from autism to social cues. "The "emotional social intelligence prosthetic" device [...] consists of a camera small enough to be pinned to the side of a pair of glasses, connected to a hand-held computer running image recognition software plus software that can read the emotions these images show.

Continue reading " Device Measures Engagement Through Face Recognition" »

May 30, 2007

The future of advertising

by: Dominic Basulto

After a flurry of recent deals over the past month involving Google, Microsoft and WPP Group, it is no longer clear which companies are at the top of the digital advertising food chain.

Continue reading "The future of advertising" »

May 28, 2007

The Sims in live action?

by: Stefan Kolle (via Business & Games)

20th Century Fox has acquired the movie rights to The Sims, the most succesful computer game franchise of all times. I'm not quite sure what to make of this. We know of the desperate (and often misguided) hunger of Hollywood to turn existing properties into movies. We've seen some great comic book adaptations recently (Sin City, anyone?), but in the gaming field I'm going to be generous by calling the results 'mixed at best'.
And the best of it? It's going to be live action....

Continue reading "The Sims in live action?" »

May 24, 2007

Google TV Ads Beta Sign-Up

by: Ilya Vedrashko

I was googling around when this set of AdWords came up (see if you can find the right search string yourself):

Continue reading "Google TV Ads Beta Sign-Up" »

May 7, 2007

More Details on Joost Advertising

by: Ilya Vedrashko

Some time ago, I posted a general overview of ad formats in Joost. This was before the company announced the product's formal launch last Tuesday carrying some 30 advertisers who'd signed up for the three-months trial. I thought I'd pop in and see who's doing what.

Continue reading "More Details on Joost Advertising" »

May 6, 2007

TV’s Silver Age

by: Dick Stroud

The New York Times has a long thoughtful article about the vagueries of the advertising industry and its attitude to older people. It is well worth reading.  These are three extracts that particularly caught my eye.

Continue reading "TV’s Silver Age" »

Visual Library

by: David Armano

Doing a little housekeeping and I've updated my visuals in a single slideshow.  Every 4 months or so, I'll update the slideshow and re-post here.  Gotta love slideshare.

Continue reading "Visual Library" »

April 30, 2007

Joost's Advertising Model

by: Ilya Vedrashko 

joost_screenshot_01Have run into a couple of articles discussing the advertising side of Joost, an upcoming video delivery service from the makers of Skype and Kazaa. (From their site: "Joost uses secure peer-to-peer technology to stream programmes to your computer.

Continue reading "Joost's Advertising Model" »

April 28, 2007

Embracing the Long Media Tail

by: Dick Stroud


The image (that you will need to open to view) is from an article in a Millward Brown news release.

As the article says:

Continue reading "Embracing the Long Media Tail" »

April 19, 2007

Sim Game Teaches TV Ad Planning

by: Ilya Vedrashko (via Business&Games)

TV Station Manager is an indie game of the simulation / tycoon genre that puts you in the shoes of, surprise, a TV station manager. Wonder if it can be used for training; will run it by the agency's media guys to see how accurate it is.

Continue reading "Sim Game Teaches TV Ad Planning" »