Idea: Remote Control Jammer Chip Activated by Commercials
by: Ilya Vedrashko
Continue reading "Idea: Remote Control Jammer Chip Activated by Commercials" »
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by: Ilya Vedrashko
Continue reading "Idea: Remote Control Jammer Chip Activated by Commercials" »
by: Ilya Vedrashko
I put together a YouTube playlist with a compilation of 13 recruitment ads from different countries. Comparative military propaganda highlights of the weird:
Continue reading "Military Recruitment Ads from Around the World" »
by: Ilya Vedrashko
Someone famous (Ogilvy?) said that it was a good idea to make a habit of picking up magazines that are outside of your usual set.
Continue reading " An ad that seems to work across the generations" »
by: Roger Dooley
We are subjected to a constant stream of branding messages - company logos, brand emblems, and even distinctive designs are, quite literally, everywhere. In addition to conventional advertising media, it seems that just about every item that can be used to convey a message has been pressed into service. The net effect of this barrage of branding might seem to be “brand blindness.”
by: Eliane Alhadeff (see: Business & Games)
On the October 24 episode of CBS' hit drama CSI: NY, the crime procedural will feature a murder investigation that meanders into the virtual world of Second Life. Gary Sinise's detective will track a real-life killer all the way into the popular world of Second Life.
Continue reading "OnRez Second Life Viewer: Serious Games Embrace New Way To Watch Entertainment " »
Continue reading "Digital Marketing's Dirty Little Secret" »
by: Joel Makower
You wouldn't think that the world of green business would need much more publicity, given all the media stories, blogs, websites, TV shows, billboards, events, and other shout-outs plugging green companies, products, and services.
Continue reading "The Greening of P.R.: Read All About It" »
by: David Armano
Rob points us to this insightful article in the Globeandmail. I especially like this excerpt:
"Executives at Martha Stewart Living Omnimedia took great pains earlier this year to make certain the company's redesigned website looked flawless before rolling it out to the public.
Continue reading "Why Execs Are Stumbling in a New Media World" »
by: Karl Long
If there was a techmeme for marketing Firebrand would be the most talked about story for sure. Even technorati which famously lumps every blog in the world in the same category is listing Firebrand in it’s top ten searched terms. With Rohit, Jaffe (Firebrand is a client of Jaffe’s Crayon), and Steve Hall weighing in it’s generating a lot of buzz in the Marketing O’Sphere.
Continue reading "Firebrand - Extremely Ambitious Advertising as Content Destination" »
by: Roger Dooley
The company cited by Brand Sense author Martin Lindstrom for doing the best job of sensory branding is Singapore Airlines. Now, Korean Air seems to be making its own major effort to appeal to multiple senses… via the primarily visual medium of television.
Continue reading "Korean Air Tries Sensory Branding - on TV" »
by: John Caddell
No, she wasn't caught partying with Paris Hilton or Lindsay Lohan. She wasn't arrested or sent to rehab.
As described in a front-page article in today's Wall Street Journal (link - $$), musician Marie Digby made simple videos of herself singing cover songs, posted them on YouTube, got millions of views, and parlayed that into gigs on the Carson Daly show, local LA radio, and general buzz as a true YouTube discovery.
by: Josh Hawkins
Last week, Phil Leigh, host of the video blog "Digital Media Thought Leaders," posted a two part interview I did on broadband media distribution and marketing. In the interview, I touch on a number of strategies I believe are necessary for content owners to run a successful broadband video business and for marketers to take advantage of the fast-changing and self-selecting consumer media behavior.
Continue reading "Blended Distribution Strategies & New Marketing Opportunities" »
by: Ilya Vedrashko
The newest batch of MIT Comparative Media Studies grad theses is up. Lots of good stuff on transmedia storytelling, engagement, convergence, and mobile MMORPGs. Great job, guys, and good luck.
Original post: http://adverlab.blogspot.com/2007/08/mit-media-studies-grad-theses.html
by: Karl Long
About a year ago Lord Maurice Saatchi, co-founder of the mega advertising agency Saatchi & Saatchi gave a speech at Cannes on the “death of modern advertising”. He followed this speech up with an article on the Financial Times of the same title.
Continue reading "One Word Equity - Saatchi’s Brand Strategy" »
by: Dick Stroud
Chuck Nyren told me about this new ad campaign from Jeep as a good example of age neutral advertising. Absolutely right.
by: C. Sven Johnson (via Business & Games)
There’s plenty of stuff to discuss on the general topic of virtual worlds, but under the circumstances - that being I’ve not posted many entries over the past couple of weeks - I’m just going to post some links in no particular order and add a short comment to each.
by: David Polinchock
This is a work in progress, so I'll try to add to it over the next couple of days, but I thought that I'd get my rough thoughts out here and see what conversation it started.
by: Karl Long
by: Alain Thys
This week, two events caught my attention which are not that significant on their own, yet in combination made me think. First there was CBS Corp’s Chief Exec who complained that his viewers were not ‘helping the networks’ when it comes to pretending they actually watch the advertisements.
Continue reading "TV Producers Need a Business Model to Go Online" »
by: Ilya Vedrashko
"Virgin Mobile Australia has started an advertising campaign called "Are you with us or what?", which has been collecting images from Flickr released under a CC-BY licence, which allows commercial re-use and modification of the licensed work." (Technollama via Idea City).
by: C. Sven Johnson
Ever since my hesitant interview for the ISHUSH blog (Link) last year, I’ve paid a bit more attention to how others believe books might evolve in an increasingly digital world. My first pass at giving it any real thought beyond “Uh, they’ll be e-books”, was in response to a question asked of me at that time:
by: John Caddell
The July-August Harvard Business Review contains a provocative article from Prof. Leonard Lodish of the Wharton School of Business and Carl Mela of Duke University on the decline of product brands ("If Brands Are Built Over Years, Why Are They Managed Over Quarters?").
Continue reading "Perhaps advertising isn't the money pit people thought it was" »
by: Dominic Basulto
This video clip from 1973 is an oldie but goodie. New York Magazine recently profiled sculptor Richard Serra, who is currently the subject of a new 40-year retrospective exhibit at MoMA.
by: Dominic Basulto
In the Sunday New York Times, Dave Itzkoff explains how and why TV networks and cable stations are experimenting with virtual worlds such as Second Life.
by: Yann Gourvennec
Newsatseven is a new service which compiles and delivers news to you, direct from the Web and automatically generates a youtube news show with an Avatar (named Alyx Vance).
by: Ilya Vedrashko
Don't know much about it, but it looks like this walking humanoid vending machine is a mascot of a Coke's campaign in Japan. There are a couple of videos on YouTube (here's one). Apparently, the robot is cast in a superhero role, too. (via Japan Probe)
by: David Polinchock
This is what's wrong with the whole advertising industry, they just won't let go of the past. CPM's are not the only way to sell advertising and worse then that, we love to take the lowest cost CPM thing and compare everything new with that. Wait, I take that back.
by: Ilya Vedrashko
A piece of news from last year's New Scientist that surfaced on Digg today: Media Lab students built a device that alerts people suffering from autism to social cues. "The "emotional social intelligence prosthetic" device [...] consists of a camera small enough to be pinned to the side of a pair of glasses, connected to a hand-held computer running image recognition software plus software that can read the emotions these images show.
Continue reading " Device Measures Engagement Through Face Recognition" »
by: Dominic Basulto
After a flurry of recent deals over the past month involving Google, Microsoft and WPP Group, it is no longer clear which companies are at the top of the digital advertising food chain.
by: Stefan Kolle (via Business & Games)
20th Century Fox has acquired the movie rights to The Sims, the most succesful computer game franchise of all times. I'm not quite sure what to make of this. We know of the desperate (and often misguided) hunger of Hollywood to turn existing properties into movies. We've seen some great comic book adaptations recently (Sin City, anyone?), but in the gaming field I'm going to be generous by calling the results 'mixed at best'.
And the best of it? It's going to be live action....
by: Ilya Vedrashko
I was googling around when this set of AdWords came up (see if you can find the right search string yourself):
by: Ilya Vedrashko
Some time ago, I posted a general overview of ad formats in Joost. This was before the company announced the product's formal launch last Tuesday carrying some 30 advertisers who'd signed up for the three-months trial. I thought I'd pop in and see who's doing what.
by: Dick Stroud
The New York Times has a long thoughtful article about the vagueries of the advertising industry and its attitude to older people. It is well worth reading. These are three extracts that particularly caught my eye.
by: David Armano
Doing a little housekeeping and I've updated my visuals in a single slideshow. Every 4 months or so, I'll update the slideshow and re-post here. Gotta love slideshare.
by: Ilya Vedrashko
Have run into a couple of articles discussing the advertising side of Joost, an upcoming video delivery service from the makers of Skype and Kazaa. (From their site: "Joost uses secure peer-to-peer technology to stream programmes to your computer.
by: Dick Stroud

The image (that you will need to open to view) is from an article in a Millward Brown news release.
As the article says:
by: Ilya Vedrashko (via Business&Games)
TV Station Manager is an indie game of the simulation / tycoon genre that puts you in the shoes of, surprise, a TV station manager. Wonder if it can be used for training; will run it by the agency's media guys to see how accurate it is.