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by: Guy Kawasaki
Continuing on the theme of Duncan Watts and the demise of influencers and A listers, CNET Networks conducted a three-part study called "The Influencer Study from CNET Networks: Challenging Perceptions." It explored the structure of social networks, the motivations for giving advice, and methods of acquiring information.
Continue reading "Twitter in Plain English (and Visual Thinking)" »
by: Scott Goodson
Ever since the Brian Morrissey, Adweek piece came out last week stating that "Agencies 'Don't Get' Social Media" there has been heightened desire by major consumer advertisers to know what social media is, who is doing it best, and how can they benefit from it.
Continue reading "Social Media and Social Network Marketing" »
by: Scott Goodson
Fred Wilson points out in his blog that Facebook is not experiencing a decline but rather it has reached a plateau in the USA. Look a few feet outside the US border and we see a very different picture.
Continue reading "The Communist Manifesto of Chris Anderson" »
by: David Armano
I'm updating some thinking on the "3 U's". The word and idea of "Unity" doesn't quite work even though there is some overlap in my thinking. So here's another take swapping the idea of "ubiquity" for "unity". Seems more appropriate. Let me know what you think.
by: David Armano
BusinessWeek's Bruce Nussbaum recently wrote a terrific post in which he dissects the effects of social media in the business world. In part of his write up, he analyzes the My Vegas effort. While of course I think that's great--what he says here really stuck with me:
Continue reading "The 3 U's: A Model for "Advertising" in the App Economy" »
When
I was last in DC, I had lunch with Daniel Solove and we were talking
about book publishing. He had been thinking of making his book
downloadable under Creative Commons and I was like DO IT DO IT! This is
the kind of book that is sooo relevant so many different audiences who
would never hear about it through traditional advertising. My thought
is that if it were available online, it could whet folks appetite
before buying it
(cuz printing it out is painful and reading it online is not wonderful
either and your Kindle doesn't support PDFs). Introducing...
Continue reading "The Future of Reputation: Gossip, Rumor, and Privacy on the Internet" »
by: David Armano
I've described tightly knit online communities as "clusters" and manifestations of social media such as blogs (or widgets) as "connectors". In recent weeks I've read a couple of perspectives that emphasize preferences for one over the other. Some of us like forums:
by: danah boyd
Last fall, I did an interview for Discover Magazine about my research. I still think that I look strange in video, but I figured others might appreciate it.
by: David Armano
Over at Forrester's Groundswell blog, Josh Bernoff recently wrote this in the context of social applications doing well in a recession:
"Best of market trumps first to market"
Continue reading "Alan Cooper: "Best of Market Trumps First to Market"" »
by: David Wigder
Today, dozens of social news sites exist where users bookmark content for the site's community to view and rate. Specific content related to the environment is available on both general news sites such as Digg, Newsvine, Propeller (AOL) or Reddit and green vertical sites such as C2NN, Hugg, Five Limes and plant change (Aus). Squareoak Media provides a fairly comprehensive list of social news sites categorized by vertical.
Continue reading "Green Content Syndication: Part III - Activating Diggers" »
Continue reading "just because we can, doesn't mean we should" »
by: David Armano
"...Journalists and PR professionals, the influence brokers of traditional media, have lost a huge degree of influence on the web in large part because they don't link to anything. While traditional media brands are still powerful channels on the web, they are losing influence everyday to the link-driven web network -- journalists and PR professionals can no longer depend on controlling these former monopoly channels to exert influence online."
~The New Influentials (PSFK)
I got the latest Fast Company nearly a week ago. I browsed the cover and noticed the "Un-Tipping Point" headline on the cover. I then packed the magazine in my bag planning to read it on the train.
I never did.
Continue reading "Influence Ripples, Tipping Points + Toast" »
by: Guy Kawasaki
You've got to read "Is the Tipping Point Toast?"
by Clive Thompson in FastCompany. The gist of Thompson's piece, based on the work of Duncan Watts of Yahoo Research, is that the theory that a select few "key influencers" matter more than "the rest of us" when it comes to viral and word-of-mouth marketing campaigns is flawed.
by: David Armano
The question isn’t if we’re heading into a recession. It’s how bad will it be—and what we learn from it? As marketing budgets feel the squeeze of the housing crisis and a slowing U.S. Economy, now is a good time to think about opportunities. That’s right. Opportunities. It just happens that the digital medium could be your best friend in a time when belts tighten. Here’s a few starters for how digital can help your business or brand thrive in a recession:
Continue reading "10 Ways Digital Can Help You Thrive in a Recession" »
by: danah boyd
In writing Social Network Sites: Definition, History, and Scholarship, Nicole Ellison and I wrote many iterations of the definition of the term "social network sites" and why we chose to use this instead of "social networking sites."
Continue reading "let's define our terms: what is a "social networking technology"?" »
by: danah boyd
The Economist is doing an "Oxford-style debate" on the following proposition:
Given that MySpace and Facebook are ubiquitous, can social networking be defined as the "collective power of community to help inform perspectives that would not be unilaterally formed" or is it simply a distraction for students? Can these tools could be used in the classroom?
Continue reading "The Economist Debate on Social "Networking"" »
I
had just finished giving a talk about youth culture to a room full of
professionals who worked in the retail industry when a woman raised her
hand to tell me a story. It was homecoming season and her daughter Mary
was going to go to homecoming for the first time. What fascinated this
mother was that her daughter's approach to shopping was completely
different than her own.Continue reading "Technology and the World of Consumption" »
Continue reading ""Spamturitis" and Facebook's Signal to Noise Factor" »
Continue reading "remix culture and fair use: a new study" »
Continue reading "B2B Public Relations & Blogs: Policy, Resources, Process & Promotion" »
by: Jon Miller
Here are 50 more blogs about business-to-business marketing, bringing the total on the complete Big List of B2B Marketing Blogs to 138 blogs.
B2B marketing still lags far behind other categories of marketing blogs, so please keep letting me know via comments if you find any B2B blogs that I missed.
As always, here is the updated B2B marketing blog OPML file.
Continue reading " Lists of social networking sites – mainly for the 50-plus" »
Continue reading "A Few 2008 Predictions (Not Exhaustive) and Happy New Year to You All!" »
Continue reading "Pew on teen social media practices (with interesting bits on class)" »
by: David Armano
Update:
I'm having a real-time Twitter conversation with Adweek's Brian Morrissey who, as an avid runner is not a fan of the site and offers this opinion:
"the content is one-size-fits-all lame, the redirect to forums sucks out loud and it's still nike talking at me."
) Matt pointed out that Wordpress was mostly pre-optimized for search
engines - the latest versions reduce duplicate content issues, page
structure, titles, etc., fit Google’s recommendations, and keyword URLs
are easy to generate. We’ve been blog advocates for years, but Matt’s
blunt recommendations was still a bit of a surprise. Let’s look at why
adding a blog to a new (or even old) site can be a good idea.by: Christian Smagg
There are risks and challenges associated with adopting any new technology, and Enterprise 2.0 is no different.
It is quickly becoming evident that successful implementation is arising from business strategy, aligned with clearly defined outcomes & objectives, and supported by organisational structures, company's culture and adapted technologies. Like any other project, it requires thought, preparation, support, energy, and communication.
Continue reading "Driving successfully web 2.0 into the enterprise" »
