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March 2, 2008

Baby Pictures Really Do Grab Our Attention

by: Roger Dooley

Since the early days of advertising, it's been axiomatic that pictures of babies grab the attention of readers more effectively than any other kind of image. This has led to baby pictures being used in ads for just about any kind of product or service, often with a cute caption to tie in the image to the unrelated ad content. As it turns out, decades of advertisers were right on the money: our brains are hardwired to respond to baby faces, and even baby-like characteristics in adults.

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March 1, 2008

Military Recruitment Ads from Around the World

by: Ilya Vedrashko

I put together a YouTube playlist with a compilation of 13 recruitment ads from different countries. Comparative military propaganda highlights of the weird:

Continue reading "Military Recruitment Ads from Around the World" »

February 28, 2008

Despicable Use of In-Game Advertising

by: Ilya Vedrashko

Gamespot's Dubious Honors Awards for despicable use of in-game advertising:

2004 (Need for Speed Underground)
2005 (SWAT 4, where the dynamic in-game ads made one of the first appearances)
2006 (Fight Night Round 3, a boxing game with the Burger King's King in it)
2007 (Need for Speed ProStreet):

Continue reading "Despicable Use of In-Game Advertising " »

February 25, 2008

Thinking Through The "3 U's"...

by: David Armano

I'm updating some thinking on the "3 U's". The word and idea of "Unity" doesn't quite work even though there is some overlap in my thinking. So here's another take swapping the idea of "ubiquity" for "unity". Seems more appropriate. Let me know what you think.

Continue reading "Thinking Through The "3 U's"..." »

February 24, 2008

The 3 U's: A Model for "Advertising" in the App Economy

by: David Armano

BusinessWeek's Bruce Nussbaum recently wrote a terrific post in which he dissects the effects of social media in the business world. In part of his write up, he analyzes the My Vegas effort. While of course I think that's great--what he says here really stuck with me:

Continue reading "The 3 U's: A Model for "Advertising" in the App Economy" »

Russian Gmail Ad: Killer Paper Prototyping

by: Ilya Vedrashko

This spot for Russian Gmail (Saatchi Moscow, via Armando) is a great demonstration of the paper prototyping method (see a wiki definition, and a good book).

Continue reading "Russian Gmail Ad: Killer Paper Prototyping" »

February 23, 2008

one company, ten brands: lessons from retail for tech companies

by: danah boyd

Lots of folks are unaware that multiple brands are owned by the same company (e.g., the same company owns Gap, Banana Republic, Old Navy). Consumer activists often complain that this practice is deceptive because it tricks consumers into believing that there are big distinctions between brands when, often, the differences are minimal. Personally, while I'd love to see more consumer brand awareness, but I think that brand distinctions play an important role. I just wish that the tech industry would figure this out.

Continue reading "one company, ten brands: lessons from retail for tech companies" »

February 22, 2008

Serious Games Creating Entertaining Branding Experiences

by: Eliane Alhadeff

In malls, theaters and other spaces, Reactrix creates highly entertaining branding displays that respond to the physical movements of the audience.

The resulting "brand play" makes Reactrix the highest engagement advertising available today and reaches top-market venues with monthly traffic exceeding 100 million.

Continue reading "Serious Games Creating Entertaining Branding Experiences" »

Why the Absolut Campaign Switch Worked

by: Roger Dooley

Last year, Absolut abandoned its classic "bottle" ad campaign. That long-running series of ads featured the shape of an Absolut bottle cleverly concealed in an illustration, and was largely responsible for establishing Absolut vodka as one of the most popular and well-recognized brands in the spirits field. I was surprised by the change, but even wildly successful ad programs eventually have to break with the past.

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Interaction 08 Videos

by: David Armano

So here's a video of my talk at Interaction 08
...And here's why you should watch it:

Continue reading "Interaction 08 Videos" »

February 18, 2008

Let Them Eat Cake

by: Alain Thys

With all the attention going to the Obama-Clinton competition, one would almost forget that Russia is having its own style of election fever.  Marina Natanova (thx !) just sent me this image which I think wins the award for most unusual political advertising ever.

Continue reading "Let Them Eat Cake" »

February 17, 2008

Who clicks on ads? (Revisited with data)

by: danah boyd

Two months ago, I ruffled some feathers with a post called Who clicks on ads? And what might this mean? Lacking any good public research, I pointed to a blog post by an AOL Global Advertising Strategy guy talking about research they did on AOL ad clickers. The report was by no means generalizable to all ad clickers, but it made a significant point: ad clickers are not representative of the population at large. Still, there were folks that were annoyed that I wasn't pointing to pubic data, especially when I continued on to make my own hypotheses about who these heavy clickers are.

Continue reading "Who clicks on ads? (Revisited with data)" »

February 15, 2008

reportonbusiness.com: Build Your Brand - but Don't Forget to Deliver an Experience

by: David Polinchock

While readers of this blog will know that the ideas in this article are at the core of why the Brand Experience Lab exists, but it's always good to see other people thinking the same way. Especially when the author is with the Boston Consulting Group and yo know that this is coming from a business POV. I have excerpts here, but click on the link for the full article.

Continue reading "reportonbusiness.com: Build Your Brand - but Don't Forget to Deliver an Experience" »

February 6, 2008

Productivity and the Design + Usability Culture

by: Idris Mootee

We're playing with the new MacBook Air  in the office today and we all appreciate what Apple put into this machine. Apple is no question a company that focuses not on its product, but on innovation.

Continue reading "Productivity and the Design + Usability Culture" »

February 5, 2008

The Law of Association

by: David Armano
Microhoo

It's a simple exercise really.  Take a brand, and next to it--write the first word that pops into your head.

Continue reading "The Law of Association" »

January 31, 2008

What Do You Do During Commercials? 95% Not Watching

by: Karl Long

Just read this over at JaffeJuice and Joseph extrapolates that the chance basically only 5% of people with the TV on are actually paying attention to advertisements. Wow, I thought it was only half of advertising that was wasted, we just didn't know which half :-)

Continue reading "What Do You Do During Commercials? 95% Not Watching" »

January 28, 2008

Ad Agencies and The Perfect Storm - Adv Giants Like Ogilvys Are Facing the Biggest Challenge in 50 Years

by: Idris Mootee


tornado.jpgI've seen a few downturns and what happened to ad spend. In most cases ad-spending plunges 8-12% when there is a slow down, but I think this time is little different. I was having lunch with a friend who is the CEO of a vertical content and search company in California and we're talking about this subject and we shared the same opinion. Digital media will be a shining star in this downturn.

Continue reading "Ad Agencies and The Perfect Storm - Adv Giants Like Ogilvys Are Facing the Biggest Challenge in 50 Years" »

January 26, 2008

Marketer's Inward Focus

by: Dick StroudThis is a general observation about marketing not something specific about the 50-plus.

Continue reading "Marketer's Inward Focus" »

January 25, 2008

Polls: 44% Normally Disbelieve Any And All Company Statements

by: David Polinchock

Thanks to copyranter for the tip on this piece. Wow, 44% of people surveyed don't believe anything a company says! If ever there was a reason to understand the value of compelling, authentic and relevant brand experiences, this could be it! If this many people don't believe what you say, you better give them a good reason to believe what you do! There's not an industry on the list that cracks 40% trust and that's pretty sad. Some interesting numbers:

Continue reading "Polls: 44% Normally Disbelieve Any And All Company Statements" »

January 23, 2008

Starbucks Rips Another Page from the McDonald's Playbook

by: Dominic Basulto

Starbucks_drive_throughStarbucks is quietly rolling out a pilot program of $1 coffees and free refills to customers at select stores in Seattle. Despite all indications that Starbucks is slowly morphing into a McDonald's-like fast food chain complete with dollar menus, highway rest stops, and drive-through windows, Starbucks spokespersons vigorously deny the notion, claiming that the pilot "is not indicative of any new business strategy."

Continue reading "Starbucks Rips Another Page from the McDonald's Playbook" »

January 19, 2008

A New Role For Marketing

by: Roger Dooley

Brain studies are providing lots of new insights into consumer behavior, but this post recognizes a new and important role for marketing based on neuroscience research. If you are an occasional Neuromarketing reader (or grazer!), this is one post that you may want to bookmark.

Continue reading "A New Role For Marketing" »

January 14, 2008

Clorox Aims to Show that 'Green Works'

by: Joel Makower

Can a major consumer packaged goods company with a name indelibly associated with household bleach become a leading light in the green marketplace?

Continue reading "Clorox Aims to Show that 'Green Works'" »

January 9, 2008

Infinite Touch Points

by: David Armano

I am fairly certain that we are moving toward a time where the way we interact with brands and their products and services will seem infinite.

Continue reading "Infinite Touch Points" »

January 6, 2008

Consumers treat advertising like trains

by: Lynette Webb

advertising+trains.jpgAt my old agency we used to sometimes talk about “the immunised consumer”. The point we were trying to make was that the practice of ad avoidance isn’t just to do with tools that people employ to block out ads - be it the fast-forward button on a DVR, pop-up blocker, etc.

Click image to enlarge.

Continue reading "Consumers treat advertising like trains" »

what are marketing and advertising's social responsibilities wrt youth?

by: danah boyd

A new report by the UK National Union of Teachers - Growing up in a material world - shows that contemporary marketing and commercialization practices have devastating consequences on youth:

Continue reading "what are marketing and advertising's social responsibilities wrt youth?" »

January 1, 2008

An ad that seems to work across the generations

by: Dick Stroud

See what you think. This was one of the most popular ads in the UK during 2007. From anecdotal evidence it seemed to be particulary high on its age-neutrality rating.

Continue reading " An ad that seems to work across the generations" »

December 28, 2007

Audio Branding: ‘Tis the Season

by: Roger Dooley

Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound, like television commercials or retail environments. I’ve written about olfactory marketing - appealing to the sense of smell - but what about sound?

Continue reading "Audio Branding: ‘Tis the Season" »

December 27, 2007

Flashy Micro-sites Are So 2007. Look for Distributed Content Experiences in 2008.

by: David Armano

Update:
I'm having a real-time Twitter conversation with Adweek's Brian Morrissey who, as an avid runner is not a fan of the site and offers this opinion:

"the content is one-size-fits-all lame, the redirect to forums sucks out loud and it's still nike talking at me."


Continue reading "Flashy Micro-sites Are So 2007. Look for Distributed Content Experiences in 2008." »

December 23, 2007

All I Want for X-MAS is a Better X-perience

by: David Armano

Bruce Tempkin of Forrester and the Customer Experience Matters blog has gift-wrapped a nice little stocking stuffer in the form of "Customer Experience Resolutions".  They are:

Continue reading "All I Want for X-MAS is a Better X-perience" »

December 19, 2007

Muslim Car? Buddist Cell Phone? What's Next?

by: Idris Mootee

Innovation is everywhere and I see the coming convergence of religions and new consumer experience. Malaysian car maker Proton announced that they will team up with manufacturers in Iran and Turkey to create the first Muslim car. The car could boast special features like a compass pointing to Mecca and a dedicated space to keep a copy of the Koran and a headscarf. I think Volkswagen should create Muslim Beetle to compete.

Continue reading "Muslim Car? Buddist Cell Phone? What's Next?" »

Matt Cutts and Blogging for Traffic

by: Roger Dooley

Got a brand new website you want to promote? Wondering how to get traffic and improve Google rankings? Google’s webmaster Svengali Matt Cutts clued us in at the recent Pubcon in Las Vegas: start a blog. (You were expecting, maybe, “buy a bunch of links?” ;) ) Matt pointed out that Wordpress was mostly pre-optimized for search engines - the latest versions reduce duplicate content issues, page structure, titles, etc., fit Google’s recommendations, and keyword URLs are easy to generate. We’ve been blog advocates for years, but Matt’s blunt recommendations was still a bit of a surprise. Let’s look at why adding a blog to a new (or even old) site can be a good idea.

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Driving successfully web 2.0 into the enterprise

by: Christian Smagg

Web20atWork_WhiteBoard

There are risks and challenges associated with adopting any new technology, and Enterprise 2.0 is no different. 

It is quickly becoming evident that successful implementation is arising from business strategy, aligned with clearly defined outcomes & objectives, and supported by organisational structures, company's culture and adapted technologies. Like any other project, it requires thought, preparation, support, energy, and communication.

Continue reading "Driving successfully web 2.0 into the enterprise" »

December 18, 2007

Cool Products and Neuromarketing

by: Roger Dooley

I’ve often said that the most exciting application of neuromarketing techniques isn’t that of choosing or developing advertisements, but rather designing better products.

Continue reading "Cool Products and Neuromarketing" »

December 14, 2007

Re-branding: an oxymoron?

by: John Caddell

I recently saw a to-do list on the wall at a company's marketing department. At the top of the list was "re-branding." And I've been thinking about that for some days. What is re-branding?

Continue reading "Re-branding: an oxymoron?" »

December 8, 2007

Brand New Day Word of Mouth: Madison Ave.--Are You Listening? - BusinessWeek

by: David Polinchock

Reading through the blogworld today and came across this posting by David Kiley over at Brand New World.
Here'€™s an idea to save traditional media. What if marketers and agencies viewed every ad they create and buy as a medium for word-of-mouth.

Continue reading "Brand New Day Word of Mouth: Madison Ave.--Are You Listening? - BusinessWeek" »

December 7, 2007

A Moment of Truth for Digital Agencies

by: David Armano

OK, deep breath. Adage recently published an article which asserted that “interactive agencies have not yet proven they have the capability to manage brand strategy.“ On top of that Forrester released their first Marketing Wave report which Critical Mass was included in.

Continue reading "A Moment of Truth for Digital Agencies" »

December 5, 2007

Some Random Thoughts on the Biz

by: David Polinchock

While I think that I give pretty good presentations, I am known to be a little long-winded at times. So it was a real challenge for me last week when I presented at the NY Advertising Club Meetup and I had just 5 minutes to present. So I squeezed six points into those 5 minutes and got a very good response from the audience. Sparked some good debate too, which I always enjoy doing! So, here were the points I made and if you want to hear the stories behind these points, you’ll have to see my next presentation!

Continue reading "Some Random Thoughts on the Biz " »

December 3, 2007

On Accountability, now on Slideshare

by: Alain Thys

Apparently the guys at Marketing3 in the Netherlands liked my I am the media slide-show to Chris Anderson enough to ask me back for more.  This means that this year, I had the honour of sharing the stage with Charles Leadbeater and Andrew Keen (for a video review of their keynotes click here and here).

Continue reading "On Accountability, now on Slideshare" »